What Booking.com’s marketing budget shift means for hotels and the digital advertising landscape

What Booking.com’s marketing budget shift means for hotels and the digital advertising landscape

The Priceline Group recently announced that they intend to shift marketing strategy away from performance-based advertising for one of their key brands, Booking.com, with an intended 55% increase in...

Takeaways from our webinar, “Optimizing Distribution Channels for Independent Hotels”

Takeaways from our webinar, “Optimizing Distribution Channels for Independent Hotels”

During a recent webinar, we discussed how to navigate the changing online distribution landscape with three industry experts from OTA Insight and Travel Tripper. Topics included how to harness...

GDPR Countdown: How will the new EU data protection laws affect hotel marketing?

GDPR Countdown: How will the new EU data protection laws affect hotel marketing?

Proposed new restrictions to EU data protection laws will soon limit how tech companies such as Facebook and Google collect customer data. As a result, hotels with EU customers...

by Tris Heaword November 14, 2017 Comments Marketing
Google doubles daily budget for AdWords: What are the implications for hotel marketers?

Google doubles daily budget for AdWords: What are the implications for hotel marketers?

On October 4, 2017, Google released an update that allows AdWords campaigns to spend up to twice their average daily budget. Previously, campaigns would only serve up to 20%...

by Gina Ciarrocchi Zech November 8, 2017 Comments PPC
6 creative multimedia marketing campaigns to inspire your hotel

6 creative multimedia marketing campaigns to inspire your hotel

A great multimedia marketing campaign has the power to build brand awareness, drive traffic, and ultimately lead to more direct bookings. But throwing a glitzy affair and producing creative...

by Nancy Huang November 1, 2017 Comments Content Marketing
[INFOGRAPHIC] Upselling and Cross-selling in the Hotel Business

[INFOGRAPHIC] Upselling and Cross-selling in the Hotel Business

Do you know the difference between upselling and cross-selling when it comes to hotel bookings? Our latest infographic explains the key difference and how that should influence your hotel marketing...

What is Google Q&A and how can hotels use it?

What is Google Q&A and how can hotels use it?

A few weeks ago Google started rolling a new feature within Google Maps that allows users to ask questions to a business directly from the search results page. The...

Buying Facebook Likes for your hotel: good or bad idea?

Buying Facebook Likes for your hotel: good or bad idea?

With its growing influence in the travel space, hotel marketers understand the immense value of earning a legion of “Likes” on their Facebook page. This iconic symbol represents the...

by Nancy Huang October 19, 2017 Comments Social Media
How to advertise your hotel around a city event

How to advertise your hotel around a city event

From a major national marathon to a hip local art festival, an upcoming event near your property often means more visitors in town. And that means a golden opportunity...

by Ben Hanley October 17, 2017 Comments PPC
How to use the search funnel strategically in hotel marketing

How to use the search funnel strategically in hotel marketing

Today, hotels need to be visible and actively influencing the decisions of guests throughout the travel journey, from initial spark of inspiration to the point of final booking. This...

by Tris Heaword October 13, 2017 Comments PPC

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