The stories that sell: How storytelling can increase hotel revenue

The stories that sell: How storytelling can increase hotel revenue

Editor’s Note: The following article is from our partner Flip.to. Join us for more on using storytelling in hotel marketing in our May 3 webinar!   A pair of...

The state of SEO in 2018: What hotels need to know

The state of SEO in 2018: What hotels need to know

Organic search is a field that is constantly evolving—and quickly too. The speed at which Google and other search engines roll out and test new search features can make...

by Matt Tutt April 19, 2018 Comments SEO
Effective hotel copywriting in 3 key steps

Effective hotel copywriting in 3 key steps

The power of great hotel copywriting on your website can’t be overstated. Far more than filling space on a page, the right words can spark the imagination of your...

Behind the Screens with Travel Tripper, Ep 1 – Attribution and why it matters

Behind the Screens with Travel Tripper, Ep 1 – Attribution and why it matters

We’ve started a vlog! In our first episode, Tris Heaword and Ben Hanley, our Directors of Digital Marketing, talk all about attribution in hotel marketing. What is it, really?...

by Nancy Huang April 10, 2018 Comments Analytics, Vlog
[SLIDESHARE] 5 tips for reducing your hotel cancellation rate

[SLIDESHARE] 5 tips for reducing your hotel cancellation rate

Cancellations on OTA channels can reach as high as 40%, making it difficult for hotel revenue managers to properly plan and fill their rooms nightly. Below are five revenue...

5 big hotel website design trends for 2018

5 big hotel website design trends for 2018

Web design trends rarely stay still for long. In 2018, we’re seeing some creative new ideas and a few reimagined versions of retro designs. In the hyper-competitive hotel industry,...

Inspiring travelers with Facebook’s new Trip Consideration

Inspiring travelers with Facebook’s new Trip Consideration

Facebook has been extremely busy expanding its presence in the travel space over the past year. Last year saw the launch of City Guides, a tool that lets Facebook...

by Nancy Huang March 29, 2018 Comments Social Media
How Airbnb’s latest announcements may transform the online booking space

How Airbnb’s latest announcements may transform the online booking space

Airbnb is on a blitz as of late, announcing major product changes, wooing hotels, and drawing the battle lines against the OTAs all within the span of a few...

A hotel’s guide to image SEO in 2018

A hotel’s guide to image SEO in 2018

Image search is an often-overlooked element of SEO, but hotels that take the time to optimize their imagery will find that it can bring significant benefits to their marketing...

by Matt Tutt March 20, 2018 Comments SEO
Common vanity metrics in hotel marketing and what to measure instead

Common vanity metrics in hotel marketing and what to measure instead

When it comes to hotel marketing, vanity metrics are numbers that make you look good, but don’t really say much or contribute to your bottom line. Common examples in...

by Nate Lane March 16, 2018 Comments Analytics

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