An introduction to the new Google Search Console — what’s new?

An introduction to the new Google Search Console — what’s new?

The Google Search team have been busy making big changes to Google Search Console (GSC), an essential free tool for webmasters to monitor how their website is performing within...

by Matt Tutt February 22, 2018 Comments SEO
Revisiting chat apps: What messaging platforms are best for your hotel?

Revisiting chat apps: What messaging platforms are best for your hotel?

Messaging platforms are fast becoming the new way for businesses to interact with customers. When communicating with brands, 54% of US social media users say they prefer messaging platforms...

by Nancy Huang February 20, 2018 Comments Mobile
[INFOGRAPHIC] How to choose photos for your hotel website

[INFOGRAPHIC] How to choose photos for your hotel website

Hotels can dramatically improve guest engagement levels by using the right types of photos and visuals on their websites. Choices in style, composition, quality and perspective have the power...

by Nate Lane February 15, 2018 Comments Web Design
Using public relations to benefit your hotel website SEO

Using public relations to benefit your hotel website SEO

The old SEO mantra “Content is King” still rings true. But it’s not enough to publish a great piece of content for your website without creating a strategic plan...

by Matt Tutt February 13, 2018 Comments SEO
Important mobile booking stats for hotels in 2018

Important mobile booking stats for hotels in 2018

Over one third of people now use a mobile device to book a hotel room. That’s according to the latest Travel Flash Report by Criteo. The shift to mobile...

by Steffan Berelowitz February 6, 2018 Comments Mobile
How can we get Millennials to book direct?

How can we get Millennials to book direct?

Millennials travel more than any other demographic. On average, they take 35 days of vacation each year, and they’re also bucking the trend by increasing their annual travel spend...

by Nancy Huang January 30, 2018 Comments Travel Trends
What is social proof, and how can you  use it on your hotel website?

What is social proof, and how can you use it on your hotel website?

Shop on the web for a short time and you’ll quickly realize how integral social proof is to the online shopping experience. This social proof comes in numerous forms,...

What Google’s mobile-first indexing plan for 2018 means for hotel websites

What Google’s mobile-first indexing plan for 2018 means for hotel websites

At the end of 2016, Google announced it would be experimenting with a mobile-first indexing plan. While there isn’t a fixed release date, Google webmaster trends analyst Gary Illyes...

by Nate Lane January 23, 2018 Comments Mobile, Web Design
Common UX mistakes you might be making on your hotel website

Common UX mistakes you might be making on your hotel website

Is your website losing bookings by making some common user experience mistakes? Plenty of seemingly modern hotel websites have subtle flaws that might not be obvious at first glance,...

SEO trends that hotels should watch in 2018

SEO trends that hotels should watch in 2018

A new year always brings new changes in the world of digital marketing, particularly for the always evolving world of search engine optimization. This year we can expect some...

by Matt Tutt January 16, 2018 Comments SEO

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