What’s New

  • Capture more direct reservations with TripConnect™ Instant Booking


    In late 2013 TripAdvisor announced the launch of TripConnect™, a new platform designed to help independent hotels capture more direct bookings through CPC campaigns. Then in 2014, it added an innovative new feature called instant booking. Since its launch, there has been some confusion among hoteliers about exactly what TripConnect actually is. Is it a distribution […]

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  • Find the best hotel booking engine: design makes a difference

    Park Central RezTrip

    Four key design principles can help you to increase conversions and inspire direct bookings. With all the talk in the industry about modern web design and the importance of responsive hotel websites, it’s surprising to see that many hotel booking engines still haven’t adapted to the times. Perhaps it’s just easy to say that change is hard […]

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  • Google drops carousel for hotels, adds local search 3-pack

    google 3-pack hotels

    Google’s ever-changing results pages received another facelift in November, as the search engine dropped its rotating ‘Local Carousel’ in favor of a more subtle ‘Local 3-Pack.’ The move, affecting local results in the hospitality, nightlife, entertainment and dining segments, signaled a back-to-the-basics approach for the search engine. Carousel: A radical approach, rolled back Google’s ‘Local […]

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  • What hotels need to know about Facebook marketing

    facebook marriott

    How Facebook’s changes for brand pages affect your hotel’s social media strategy Facebook certainly hasn’t been getting many fans (or likes) with marketers lately. In one of its recent announcements, the social media giant essentially told brands that if they want their fans to see their content, they will need to pay up. Starting January 2015, Facebook […]

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  • What We’re Reading: November 11, 2014

    Airbnb Berlin Wall campaign

    We can’t say enough: it’s all about mobile.  Last week at World Travel Market, Lee McCabe, the global head of travel at Facebook (there’s such a position??) told an audience that mobile is “…not a technology. It is everything.” By 2015, it’s expected that more than half of travel research will happen on mobile (don’t […]

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  • TripAdvisor’s “Just for You” personalized recommendations: good for you, good for independent hotels


    The big news in travel search for the moment is TripAdvisor’s new release of their “Just for You” feature, which personalizes hotel recommendations based on a set of filters that you choose, as well as all your prior activity on the site, from your past reviews to hotels that you have researched. Though personalization has […]

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  • Dissecting the direct booking funnel: a guide for independent hotels

    How to assess the value of your hotel’s most profitable online distribution channel In the ultra-competitive world of hotels, it’s easy to be wowed by the possibilities of digital technology. Take for example Marriott’s launch of a global creative content marketing studio (à la Red Bull and Go Pro), or Starwood’s Apple Watch door key initiative. […]

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  • What We’re Reading: October 9, 2014


    WayBlazer blazes onto the scene. There’s a lot of recent buzz about the upcoming launch of WayBlazer, a new travel research and inspiration app that runs on the power of IBM Watson, a supercomputer that understands natural language and gets smarter as it learns your preferences. (Yes, this is the same Watson that beat humans at […]

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  • Google’s new “captive demand” platform puts OTAs on alert

    Google Hotel Finer

    Google’s new “captive demand” platform will allow hotels to improve CRM programs and subvert OTA rate parity clauses like never before. A recent report by U.S. investment banking firm Evercore entitled “Google’s Travel Plans in a Post-Atomic Era” lays out Google’s master plan for “potentially the most disruptive travel initiative” to date. The heart of […]

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  • What are the sources of hotels’ direct bookings? WIHP releases new survey results


    (Source: WIHP / Tnooz) Today our partners at World Independent Hotels Promotion (WIHP) released a rather interesting (and colorful!) chart showing how guests have heard about the hotel they are booking. The chart compares the last four years of WIHP’s survey, which targets guests who have made direct bookings. Analyzing more than 12,000 guest replies, […]

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