It’s not just mobile: Understanding the omnichannel traveler

It’s not just mobile: Understanding the omnichannel traveler

Mobile continues to have a growing influence on how consumers plan and book trips. Yet the travel journey remains very much a multi-device journey. According to a report by...

Travel Tripper honored with Platinum Award in Digital Marketing at HSMAI’s 60th Adrian Awards

Travel Tripper honored with Platinum Award in Digital Marketing at HSMAI’s 60th Adrian Awards

On Feb. 21, the Hospitality Sales & Marketing Association International (HSMAI) honored Travel Tripper with a Platinum Adrian Award for digital marketing excellence for its winning entry in the...

[INFOGRAPHIC] 7 tips for fostering guest loyalty

[INFOGRAPHIC] 7 tips for fostering guest loyalty

The cost of acquiring a new hotel guest is arguably more expensive than getting repeat business from guests who have already visited. So when it comes to costly OTA...

by Nancy Huang February 21, 2017 Comments Guest Engagement
Why the U.S. casino hotel industry needs to evolve to stay relevant

Why the U.S. casino hotel industry needs to evolve to stay relevant

Although the U.S. casino industry continues to turn over billions of dollars each year, the industry’s brick-and-mortar casinos are seeing a decline in gaming revenue. Their current Baby Boomer...

A hotel’s guide to using Schema markup

A hotel’s guide to using Schema markup

Schema markup, also known as Structured Data, is code used to help search engines understand and interpret specific pieces of data from your website. Schema markup exists for a...

by Matt Tutt February 10, 2017 Comments SEO
As fitness and wellness become top priority for travelers, hotels embracing new trends

As fitness and wellness become top priority for travelers, hotels embracing new trends

Wellness travel is well and truly on the rise right now. According to Euromonitor’s World Travel Trends report, a significant number of people are placing a greater emphasis on...

by John Power February 7, 2017 Comments Travel Trends
5 remarkable hotels innovating in social responsibility

5 remarkable hotels innovating in social responsibility

Although many hotels make an effort to integrate corporate social responsibility into their operations, there are some that have gone above and beyond. From social enterprise schemes in local communities to...

The tricky business of naming your hotel in the digital age

The tricky business of naming your hotel in the digital age

Naming your hotel is no light task—get it wrong, and it can affect your bottom line. For most hoteliers, that means choosing a name that is interesting, memorable, and...

by Tris Heaword January 31, 2017 Comments PPC, SEO
What is Google Tag Manager and how can hotels take advantage of it?

What is Google Tag Manager and how can hotels take advantage of it?

Google Tag Manager is a free online tool which enables multiple web scripts to be run within a tag, enabling webmasters to consolidate all their existing JavaScript and HTML...

by Matt Tutt January 27, 2017 Comments Analytics
How hotels are catering to today’s business traveler

How hotels are catering to today’s business traveler

According to a recent travel survey, a growing number of business travelers are  booking their own hotels. Today, 69% of this demographic are taking care of the reservation themselves...

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