What’s New

  • How metasearch could revolutionize Best Rate Guarantee programs in hotels

    BRG

    In the hotel industry, Best Rate Guarantees have mostly become a way for travel hackers to get cheap and free hotel stays. Here’s how hotels can evolve BRG programs to do what they were originally intended to do: encourage more direct bookings. In the early days of hospitality e-commerce, when the popularity of online travel […]

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  • What hotels can learn from Airbnb’s design and user experience

    box house hotel on airbnb

    Whether or not you support Airbnb, it’s hard to ignore the numbers. The company generated $5.5 billion in bookings in 2014 and just surpassed 30 million guests at the end of January. With this pace of growth, analysts suspect that it will surpass rival HomeAway’s revenues by 2016 or 2017. So what’s powering Airbnb’s meteoric growth? […]

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  • Capture more direct reservations with TripConnect™ Instant Booking

    tripadvisortripconnect

    In late 2013 TripAdvisor announced the launch of TripConnect™, a new platform designed to help independent hotels capture more direct bookings through CPC campaigns. Then in 2014, it added an innovative new feature called instant booking. Since its launch, there has been some confusion among hoteliers about exactly what TripConnect actually is. Is it a distribution […]

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  • Find the best hotel booking engine: design makes a difference

    Park Central RezTrip

    Four key design principles can help you to increase conversions and inspire direct bookings. With all the talk in the industry about modern web design and the importance of responsive hotel websites, it’s surprising to see that many hotel booking engines still haven’t adapted to the times. Perhaps it’s just easy to say that change is hard […]

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  • Google drops carousel for hotels, adds local search 3-pack

    google 3-pack hotels

    Google’s ever-changing results pages received another facelift in November, as the search engine dropped its rotating ‘Local Carousel’ in favor of a more subtle ‘Local 3-Pack.’ The move, affecting local results in the hospitality, nightlife, entertainment and dining segments, signaled a back-to-the-basics approach for the search engine. Carousel: A radical approach, rolled back Google’s ‘Local […]

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  • What hotels need to know about Facebook marketing

    facebook marriott

    How Facebook’s changes for brand pages affect your hotel’s social media strategy Facebook certainly hasn’t been getting many fans (or likes) with marketers lately. In one of its recent announcements, the social media giant essentially told brands that if they want their fans to see their content, they will need to pay up. Starting January 2015, Facebook […]

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  • What We’re Reading: November 11, 2014

    Airbnb Berlin Wall campaign

    We can’t say enough: it’s all about mobile.  Last week at World Travel Market, Lee McCabe, the global head of travel at Facebook (there’s such a position??) told an audience that mobile is “…not a technology. It is everything.” By 2015, it’s expected that more than half of travel research will happen on mobile (don’t […]

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  • TripAdvisor’s “Just for You” personalized recommendations: good for you, good for independent hotels

    TripAdvisor

    The big news in travel search for the moment is TripAdvisor’s new release of their “Just for You” feature, which personalizes hotel recommendations based on a set of filters that you choose, as well as all your prior activity on the site, from your past reviews to hotels that you have researched. Though personalization has […]

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  • Dissecting the direct booking funnel: a guide for independent hotels

    How to assess the value of your hotel’s most profitable online distribution channel In the ultra-competitive world of hotels, it’s easy to be wowed by the possibilities of digital technology. Take for example Marriott’s launch of a global creative content marketing studio (à la Red Bull and Go Pro), or Starwood’s Apple Watch door key initiative. […]

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  • What We’re Reading: October 9, 2014

    Wayblazer

    WayBlazer blazes onto the scene. There’s a lot of recent buzz about the upcoming launch of WayBlazer, a new travel research and inspiration app that runs on the power of IBM Watson, a supercomputer that understands natural language and gets smarter as it learns your preferences. (Yes, this is the same Watson that beat humans at […]

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