Where the OTAs are going next: The evolution of voice search for hotels

Where the OTAs are going next: The evolution of voice search for hotels

At the recent Skift Global Forum 2016, the major OTAs discussed the future of online travel. Most of them are pretty convinced that the current era of automation is...

Does virtual or augmented reality have a place in hotel marketing?

Does virtual or augmented reality have a place in hotel marketing?

Expect to hear a lot about virtual and augmented reality in 2017.  At the recent Skift Global Forum, some of the major players in online travel discussed how VR...

5 tips for mastering hotel metasearch advertising

5 tips for mastering hotel metasearch advertising

With huge marketing budgets at their disposal, OTAs have come to dominate metasearch sites in recent years. As part of the widespread bid-for-placement model, it seems that those with...

by Tris Heaword December 1, 2016 Comments Metasearch
Key hospitality conferences in 2017 for North America and Europe

Key hospitality conferences in 2017 for North America and Europe

From analyzing the latest industry trends and technological innovations to assessing financial forecasts and shifting customer needs, the world’s major hospitality conferences of 2017 will cover a diversity of...

4 ways hotels can generate visual content for SEO

4 ways hotels can generate visual content for SEO

One good way that hotels interested in building their websites’ backlinks (a good way to boost domain authority ranking and thus organic search ranking) is to generate exciting and...

by Matt Tutt November 25, 2016 Comments Content Marketing, SEO
[INFOGRAPHIC] 9 Ways to Enhance Your Hotel’s Online Reputation

[INFOGRAPHIC] 9 Ways to Enhance Your Hotel’s Online Reputation

Almost every traveler in the digital age will look up your hotel online before he or she decides to book. So does your hotel own the narrative when it...

What Facebook says about Millennials and hotel brand loyalty

What Facebook says about Millennials and hotel brand loyalty

Despite popular assumption, it turns out that brand loyalty is alive and kicking. A recent survey by Facebook IQ questioned 14,700 U.S. adults regarding loyalty in five verticals, including...

Why your hotel’s SEO & PPC teams should work together

Why your hotel’s SEO & PPC teams should work together

A number of hotel marketers may think that they are better off focusing on either SEO or PPC when it comes to their digital marketing strategy. Maybe they don’t...

by Matt Tutt November 16, 2016 Comments PPC, SEO
Google experiments with new hotel ad placements

Google experiments with new hotel ad placements

Google has been playing around with its hotel ad product lately. The digital marketing team at Travel Tripper recently spotted a subtle change of its metasearch box from the...

by Tris Heaword November 10, 2016 Comments Marketing, PPC
Introducing Travel Tripper’s new mobile booking engine

Introducing Travel Tripper’s new mobile booking engine

Travel Tripper is excited to announce the debut of our new RezTrip mobile booking engine. The completely redesigned mobile platform is modeled after industry best practices in travel booking,...

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