Do keywords still matter in SEO for hotels?

Do keywords still matter in SEO for hotels?

In the last few years, digital marketers have debated the importance of keywords in an SEO strategy. To understand this debate, we’ll need to step back and briefly look...

by Matt Tutt July 20, 2017 Comments SEO
Evolving in a digital world where convenience is the new loyalty

Evolving in a digital world where convenience is the new loyalty

At a recent HSMAI event in London, keynote speaker Steven Van Belleghem spoke to local hoteliers about the role of digital in the human-centric hospitality industry. Entitled “When Digital...

Hotel Data Security: Understanding the difference between PCI and PII compliance

Hotel Data Security: Understanding the difference between PCI and PII compliance

Data security is becoming an increasingly important issue in the digital age. In the past few years, companies such as Facebook, Amazon, and Yahoo have all suffered from high-profile...

The biggest mistakes hotels make in email marketing

The biggest mistakes hotels make in email marketing

Email marketing is one of the most cost-effective high-ROI forms of marketing out there—at least when executed correctly. In reality, a lot of hotels hugely limit the success of...

by Nancy Huang July 11, 2017 Comments Marketing
How hotels can stay up in a down market

How hotels can stay up in a down market

Today, hotels are battling it out on numerous fronts to keep themselves ahead in a constantly challenging marketplace. Increased industry competition, the growth of the sharing economy, and the...

Takeaways from our webinar, “Fresh perspectives on guest loyalty for independent hotels”

Takeaways from our webinar, “Fresh perspectives on guest loyalty for independent hotels”

Just recently, Travel Tripper hosted a webinar about the evolving nature of guest loyalty and the ways independent hotels can win over guests. During an in-depth discussion, we spoke...

Suite Smarts: An interview with Adrian Thompson of Meriton Suites

Suite Smarts: An interview with Adrian Thompson of Meriton Suites

Meriton Suites (formerly Meriton Serviced Apartments) was launched in 2003 with a purpose to fill a gap in the Australian market for luxury, self-contained apartment hotel accommodations. Since then,...

Top 10 Hotels on Instagram, 2017 edition

Top 10 Hotels on Instagram, 2017 edition

As one of the most prominent social media platforms today, Instagram’s undeniable power to influence consumer decision-making is stronger than ever. With 700 million monthly active users, selling a...

by Nancy Huang June 23, 2017 Comments Social Media
5 free SEO tools to improve your hotel’s search engine performance

5 free SEO tools to improve your hotel’s search engine performance

Despite Google’s relentless expansion of its advertising platforms, which have pushed organic search results further down the page, organic traffic still makes up most of a hotel’s online traffic...

by Matt Tutt June 20, 2017 Comments SEO
The latest in hotel booking and travel apps

The latest in hotel booking and travel apps

As the amount of bookings continue to rise on mobile, there’s been an explosion in the amount of hotel and travel apps flooding the market. Today, travelers can search...

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