How to do a health check on your hotel website using the server log file

How to do a health check on your hotel website using the server log file

Ensuring that your hotel website has a good technical SEO setup is crucial for the success of your SEO strategy. Otherwise you may jeopardize your site’s search ranking if...

by Matt Tutt August 6, 2018 Comments Marketing, SEO
Are travelers falling out of love with Airbnb?

Are travelers falling out of love with Airbnb?

The sharing economy came with the promise of revolutionizing the way we purchase goods and services, creating a frictionless world where buyers are connected to sellers, thereby cutting out the...

How hotels can attract Chinese travelers

How hotels can attract Chinese travelers

The boom in overseas Chinese travel continues. According to the latest figures, Chinese travelers made 145 million overseas trips in 2017. This is expected to rise to 400 million...

The State of Travel Personalization in 2018

The State of Travel Personalization in 2018

Personalization has frequently been described in travel as the new loyalty. When a hotel tailors its service to individual needs and preferences, guests receive an enhanced experience and are...

[INFOGRAPHIC] How the Digital Travel Industry Took Off

[INFOGRAPHIC] How the Digital Travel Industry Took Off

The travel industry has come a long way since the invention of the first automated booking system in 1946.  Do you know which major events and milestones changed the...

Are hotel reward and benefit platforms worth investing in?

Are hotel reward and benefit platforms worth investing in?

The sheer scale of the hotel industry means that hotels are in a constant battle for attention. In this increasingly competitive online booking space, they’re often forced to drive...

Directly Speaking with Travel Tripper, Ep 4 — Google Metasearch

Directly Speaking with Travel Tripper, Ep 4 — Google Metasearch

As hotel marketers, you may know metasearch from sites like Kayak and Trivago, but one of the biggest metasearch engines in the world is actually Google. In our latest...

The Top 10 Hotels on Instagram, 2018 Edition

The Top 10 Hotels on Instagram, 2018 Edition

Instagram’s huge influence on consumer decision-making continues to grow. With 800 million monthly active users, it’s become an undeniably powerful platform for marketers, especially with the recent addition of...

Key takeaways for hotels from the Paid Search Benchmark 2018 report

Key takeaways for hotels from the Paid Search Benchmark 2018 report

The world of paid search marketing remains hugely competitive for hotels, but understanding the latest industry trends and consumer behavior can make a big difference to how search campaigns...

by Gina Ciarrocchi Zech June 27, 2018 Comments PPC, SEO
Innovative ways travel brands are using virtual reality

Innovative ways travel brands are using virtual reality

Over the past couple of years, virtual reality has received a serious amount of hype in the travel sector. Yet initial early excitement has faded somewhat and there’s a...

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