Golden Opportunities: An interview with Cindy O’Keefe of Golden Nugget Las Vegas

Golden Opportunities: An interview with Cindy O’Keefe of Golden Nugget Las Vegas

Golden Nugget Hotels and Casinos operates five locations in the U.S., including the top casino destination Las Vegas. In addition to running a complex operation successfully, they also have...

[SLIDESHARE] 5 key tips for improving your hotel’s search ranking

[SLIDESHARE] 5 key tips for improving your hotel’s search ranking

There are myriad SEO techniques and strategies you can use to improve your hotel website’s search engine ranking, but first it’s important to have the basics down. Here are...

by Matt Tutt May 23, 2017 Comments SEO
How to use social influencers successfully to market your hotel

How to use social influencers successfully to market your hotel

Influencer marketing has received quite a lot of buzz in recent years and was even rated the fastest-growing online customer acquisition method. Hotel brands are lavishing freebies to Instagram...

Facebook’s Head of Travel reveals their ambitions for travel planning and booking

Facebook’s Head of Travel reveals their ambitions for travel planning and booking

There was a telling interview in Skift with Facebook’s Head of Travel, Christine Warner, that illustrates just how ambitious the company is getting about travel. Interestingly, Warner described Facebook as...

Ensuring your hotel website is optimized for mobile

Ensuring your hotel website is optimized for mobile

Ensuring that your hotel’s website is optimised for mobile search is essential if you don’t want to miss out on key traffic and potential bookings. Much has been said...

by Matt Tutt May 11, 2017 Comments Mobile, SEO
Takeaways from our webinar, “Building the perfect hotel tech stack”

Takeaways from our webinar, “Building the perfect hotel tech stack”

During a webinar last month, we discussed how to build the perfect hotel stack with three industry experts from Travel Tripper, SnapShot and StayNTouch. The range of topics included...

Using Remarketing Lists for Search Ads (RLSAs) to drive higher ROAS on your hotel’s paid search campaigns

Using Remarketing Lists for Search Ads (RLSAs) to drive higher ROAS on your hotel’s paid search campaigns

Of all the various tools that Google AdWords provides for digital marketers, one of most useful (and perhaps underused) ones for the hotel industry is its Remarketing Lists for...

by Ben Hanley May 4, 2017 Comments PPC
Paid search attribution models: Is your hotel doing it wrong, and paying for it?

Paid search attribution models: Is your hotel doing it wrong, and paying for it?

To gauge the success of a paid search campaign, hotel marketers need to have a clear understanding of the metrics they’re using. And that means being aware of two...

by Nate Lane May 2, 2017 Comments PPC
[INFOGRAPHIC] 7 ways hotels can build SEO backlinks

[INFOGRAPHIC] 7 ways hotels can build SEO backlinks

An important strategy for any hotel website’s SEO plan is to obtain backlinks, which are hyperlinks to your website coming in from another website. Backlinks from legitimate sites signal...

by Matt Tutt April 27, 2017 Comments SEO
“A new take on hospitality” — Interview with Chris Herndon of The Guild

“A new take on hospitality” — Interview with Chris Herndon of The Guild

The Guild is a unique new concept in hospitality. Currently based in Austin, TX, The Guild combines local and inspirational experiences with the consistency and comfort of traditional hotels....

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