How will Destinations on Google affect hotels?

How will Destinations on Google affect hotels?

What is Destinations on Google and how may it affect the hotel industry moving forward? In recent years, Google has made many successful forays into the travel industry, most popularly...

by Nancy Huang April 27, 2016 Comments Travel Trends
Does my hotel need an ADA-compliant website?

Does my hotel need an ADA-compliant website?

ADA compliance may be a known requirement throughout the physical structure of your hotel, but what about the digital one? ADA-compliant websites are designed so that they can be...

Hotel SEO: How to write engaging and optimized meta descriptions

Hotel SEO: How to write engaging and optimized meta descriptions

In a marketing climate that emphasizes social media ads and Snapchat Live Stories, traditional meta descriptions and old-fashioned SEO best practices often get overlooked. With so many new tools...

by Nate Lane April 19, 2016 Comments SEO
Top Chinese social media networks for hotel marketing

Top Chinese social media networks for hotel marketing

One of the largest and fastest growing travel markets in the world, China presents a unique opportunity for hotels. With more than 100 million Chinese traveling abroad every year,...

How hotels can use Google Customer Match for identity-based PPC

How hotels can use Google Customer Match for identity-based PPC

Google AdWords recently introduced an identity-based PPC advertising tool that takes targeted marketing campaigns to a whole new level. With the success of Facebook’s Custom Audiences tool for advertisers,...

by Tris Heaword April 11, 2016 Comments PPC
4 ways hotels can use A/B testing to improve conversions

4 ways hotels can use A/B testing to improve conversions

The principle behind A/B testing (sometimes called split testing) couldn’t be simpler. You create two or more versions of a page and split your website traffic between each one...

10 reasons why hotels must embrace mobile optimization

10 reasons why hotels must embrace mobile optimization

Today, mobile devices are the preferred method for accessing internet information, so ignoring this important marketing and communication tool is no longer realistic. If you want your hotel or...

Hotel SEO tips: How to find long tail keywords

Hotel SEO tips: How to find long tail keywords

When developing your hotel SEO, it often pays to be specific. The hotel industry is highly competitive;  there are a multitude of other offers competing for your general advertising...

by Nate Lane April 4, 2016 Comments SEO
Key European travel booking trends and how hotels can capitalize on them

Key European travel booking trends and how hotels can capitalize on them

Nearly 50% of hotel bookings in Europe come via online channels. That’s according to an infographic of key European travel booking trends released by eRevMax. Additional figures in the...

Improving hotel video marketing ROI with Naike Romain from Wistia

Improving hotel video marketing ROI with Naike Romain from Wistia

People process visual information very well. This may be the reason that marketers believe that Internet users will get the majority of their online content by video and not...

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