Mobile booking: Why responsive design alone is insufficient

Mobile booking: Why responsive design alone is insufficient

As mobile becomes increasingly used to browse and book trips and accommodation, having a responsive web design has become imperative to cater to the needs of the omnichannel traveler....

by Natasha Prats September 21, 2017 Comments Uncategorized
How to prepare your hotel for a professional photo shoot

How to prepare your hotel for a professional photo shoot

In an increasingly visual world, the adage “a picture is worth a thousand words” couldn’t be more true when it comes to hotel marketing. When vacationers begin the process...

by Nate Lane September 19, 2017 Comments Marketing
Budget season tips: How to decide if your hotel needs a new website

Budget season tips: How to decide if your hotel needs a new website

It’s budgeting season, which means your hotel is probably ready to start planning how, when, and where you’ll be investing during 2018. In the following two-part series, we’ll be...

by Nate Lane September 14, 2017 Comments Web Design
Budget season tips: Mapping your hotel’s 2018 digital marketing budget

Budget season tips: Mapping your hotel’s 2018 digital marketing budget

It’s budgeting season, which means your hotel is probably ready to start planning how, when and where you’ll be investing during 2018. In the following two-part series, we’ll be...

by Ben Hanley September 14, 2017 Comments Marketing, PPC
Boutique hotels see Airbnb as potential distribution channel

Boutique hotels see Airbnb as potential distribution channel

Airbnb’s founder Brian Chesky recently said on Twitter that 15,000 boutique hotels have a listing on the platform since being allowed to join last November. At first glance, hotels...

by Nancy Huang September 8, 2017 Comments Hotel Distribution
Beyond TripAdvisor: the online review sites every hotel needs on their radar

Beyond TripAdvisor: the online review sites every hotel needs on their radar

In the digital age, online reviews have become an important digital currency for hotels—the more you have, the stronger your online position. Savvy online travelers frequently make their decisions...

[INFOGRAPHIC] 7 tips for encouraging online hotel reviews

[INFOGRAPHIC] 7 tips for encouraging online hotel reviews

Online reviews serve an important role in helping hotels get more visibility across distribution and marketing channels. The more reviews you have, the more you can boost your search...

Legal issues when working with social influencers in travel

Legal issues when working with social influencers in travel

If hotel marketers’ inboxes could talk, they would tell you that on any given day they likely receive double-digit numbers of potential collaboration proposals from social influencers. Influencer marketing...

Booking.com experiments with star ratings to test price sensitivity

Booking.com experiments with star ratings to test price sensitivity

An August 4 article in the popular UK site MoneySavingExpert.com revealed that Booking.com recently ran an experiment with Morgans Hotel Group to see how star ratings impact bookings. During...

How to benefit from hotel metasearch on a limited budget

How to benefit from hotel metasearch on a limited budget

There’s a common perception among hoteliers that metasearch campaigns are highly complicated and tough to do on a budget. In the following post, we’ll bust open that myth by...

by Tris Heaword August 22, 2017 Comments Metasearch

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