What’s New

  • How To Photograph Your Hotel With A Smartphone

    At Travel Tripper, helping hotels fill their rooms with happy customers is one of our top priorities. The images you put out there on the web and on social media can greatly impact how people feel about your hotel. That’s why it’s critical to make the most of the pictures you take of your hotel. […]

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  • The Evolution of a Hotel CRS


    How central reservation systems must evolve to compete with OTAs The central reservation system (CRS) that hotels know today traces its history back to the 1950s, following a chance encounter between the CEO of American Airlines and a senior IBM sales representative. The earliest versions of a CRS debuted in the 1960s, and by the following decade, […]

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  • The Top 10 Hotels on Instagram


    Instagram has become one of the most popular and powerful social tools for hotels to expose their brands to a wider audience. The photo-sharing platform currently boasts 300 million users around the world, with the average Instagram user spending 21 minutes on the platform per day. Even more interesting, Instagram far outperforms Twitter in terms of […]

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  • Traveler 3.0: How will Generation Z navigate the globe?


    The Millennials might be the most talked-about generation of modern times, but it won’t be long before their successors—the so-called Generation Z—takes over. Born in the late 1990s at a time when smartphones were already widespread, Generation Z, also known as the iGeneration, now accounts for a quarter of the American population. With the oldest […]

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  • Integrating local experiences to differentiate your hotel


    With travel inherently rooted in destinations, it’s vital for hospitality companies to provide customers with high-quality local offerings. In recent years, there has been an even stronger push for hotels to deliver more authentic and integrated experiences, perhaps due to the preferences of the Millennial generation and the advent of the social media age. Today’s […]

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  • Google’s move into booking: good or bad for hotels?


    When Google attempts to break into a new commercial marketplace, it rarely dips its toe in the water. So, as you might expect, their growing expansion into hotel booking has caused quite a stir within the industry. According to Tnooz, the company recently rolled out instant booking, which lets travelers book directly on Google without […]

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  • How to use social influencers successfully to market your hotel


    Influencer marketing has received quite a lot of buzz in recent years and was even rated the fastest-growing online customer acquisition method. Hotel brands are lavishing freebies to Instagram and YouTube stars in return for posts or videos. Essentially the digital age’s version of a celebrity endorsement, influencer marketing is a powerful way to connect […]

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  • Upselling and cross-selling: the difference and why it matters for hotels

    Escapio Hotels

    Upselling and cross-selling are both great ways for hotels to boost incremental revenue on bookings, though the difference between these two strategies isn’t always clear. Put simply, upselling involves getting a customer to spend more on an existing purchase, such as upgrading their choice of room, while cross-selling involves selling ancillary products or services, such […]

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  • Four mistakes your hotel makes in international PPC marketing


    PPC marketing, or pay-per-click search engine marketing, is an important tool for hotels in generating traffic to their websites. But a successful PPC campaign in the domestic market doesn’t always translate to success in the international market. Here are some of the biggest mistakes in global PPC campaigns that hotels should avoid: 1.  Translating keywords […]

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  • Hotel booking through social media: Is it worth it?


    Amidst the inescapable social media age, brands are experimenting with innovative new booking options. Last year, KLM became the first airline to allow passengers to pay for flights via social channels. Thanks to Dominos, it’s now even possible to use emojis to order pizzas. While booking hotels through any of the major social media players has also […]

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