[INFOGRAPHIC] 7 ways hotels can build SEO backlinks

[INFOGRAPHIC] 7 ways hotels can build SEO backlinks

An important strategy for any hotel website’s SEO plan is to obtain backlinks, which are hyperlinks to your website coming in from another website. Backlinks from legitimate sites signal...

by Matt Tutt April 27, 2017 Comments SEO
“A new take on hospitality” — Interview with Chris Herndon of The Guild

“A new take on hospitality” — Interview with Chris Herndon of The Guild

The Guild is a unique new concept in hospitality. Currently based in Austin, TX, The Guild combines local and inspirational experiences with the consistency and comfort of traditional hotels....

What Google’s pivot to an “AI first” company means for the travel sector

What Google’s pivot to an “AI first” company means for the travel sector

At ITB Berlin in March 2017, Google announced that it now considers itself an “AI-first” company, moving away from its mobile-first position. This fascinating shift in focus reveals how...

Choosing the right hotel booking engine and reservations system

Choosing the right hotel booking engine and reservations system

Today, the most advanced booking systems can radically alter how a hotel operates. With a wealth of front-end and back-end features, they have the power to drive direct bookings,...

Takeaways from our webinar, “Optimizing your hotel booking funnel”

Takeaways from our webinar, “Optimizing your hotel booking funnel”

Last month, we hosted a webinar that addressed how hotels can use smart digital marketing to optimize their booking funnel and boost direct bookings. We spoke with four industry...

Stop treating your hotel website and booking engine as two separate entities

Stop treating your hotel website and booking engine as two separate entities

When most hotels build out a direct distribution system, they often treat the website and booking engine as two separate entities—you work with one company to build out your...

Key booking engine data points to inform your revenue management strategy

Key booking engine data points to inform your revenue management strategy

Whether you run a boutique luxury hotel or a big box with thousands of rooms, the key to winning in revenue management game is always the same: you should...

[SLIDESHARE] Apply these 3 e-commerce principles to optimize your hotel website

[SLIDESHARE] Apply these 3 e-commerce principles to optimize your hotel website

If hotels want to secure more direct bookings, they’ll need to start seeing their hotel website as an e-commerce site, not just any old marketing tool. That means embracing...

by Gautam Lulla March 30, 2017 Comments E-commerce
How hotels are exploring the huge potential of 360-degree VR video

How hotels are exploring the huge potential of 360-degree VR video

Once regarded with skepticism, virtual reality is quickly showing promise as a hugely powerful marketing tool in travel. As the technology improves and production costs come down, a number...

How Ireland and UK hotels are weathering the fallout from Brexit

How Ireland and UK hotels are weathering the fallout from Brexit

The Irish and British hotel industry has faced a mixed time since last year’s decision to leave the European Union. In Ireland, a bumper December for hotels capped off...

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