What’s New

  • Hotel booking through social media: Is it worth it?

    social-media-booking

    Amidst the inescapable social media age, brands are experimenting with innovative new booking options. Last year, KLM became the first airline to allow passengers to pay for flights via social channels. Thanks to Dominos, it’s now even possible to use emojis to order pizzas. While booking hotels through any of the major social media players has also […]

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  • The coolest and most creative content marketing from hotels

    Loews Hotel Content Marketing

    The current mantra in hotel digital marketing is content, content, content. It is the driving force behind most inbound marketing campaigns as it builds domain authority for your hotel website, takes advantage of social media sharing, and allows your hotel to showcase its unique story and brand. But not all content is created equal. From […]

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  • The next frontier for hotel metasearch: product instead of price comparison

    metasearch-evolution-to-product-comparison

    A recent article published by Tnooz argued that it’s time for travel metasearch to evolve. If that’s the case, exactly what form should this evolution take? After all, a number of metasearch engines have recently overhauled elements of their design to integrate booking and improve overall customer experience. But if you look at the big […]

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  • The best LGBT hotel promos following the historic gay marriage decision

    NU-hotel-brooklyn-gay-marriage-package

    Following the Supreme Court’s decision to legalize same-sex marriage in all 50 U.S. states, hotels across the nation celebrated the historic moment with a series of creative promotions and special events. Here are four of the most innovative LGBT hotel campaigns and offers that marked the pivotal moment when gay couples could finally tie the […]

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  • How metasearch could revolutionize Best Rate Guarantee programs in hotels

    BRG

    In the hotel industry, Best Rate Guarantees have mostly become a way for travel hackers to get cheap and free hotel stays. Here’s how hotels can evolve BRG programs to do what they were originally intended to do: encourage more direct bookings. In the early days of hospitality e-commerce, when the popularity of online travel […]

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  • What hotels can learn from Airbnb’s design and user experience

    box house hotel on airbnb

    Whether or not you support Airbnb, it’s hard to ignore the numbers. The company generated $5.5 billion in bookings in 2014 and just surpassed 30 million guests at the end of January. With this pace of growth, analysts suspect that it will surpass rival HomeAway’s revenues by 2016 or 2017. So what’s powering Airbnb’s meteoric growth? […]

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  • Capture more direct reservations with TripConnect™ Instant Booking

    tripadvisortripconnect

    In late 2013 TripAdvisor announced the launch of TripConnect™, a new platform designed to help independent hotels capture more direct bookings through CPC campaigns. Then in 2014, it added an innovative new feature called instant booking. Since its launch, there has been some confusion among hoteliers about exactly what TripConnect actually is. Is it a distribution […]

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  • Find the best hotel booking engine: design makes a difference

    Park Central RezTrip

    Four key design principles can help you to increase conversions and inspire direct bookings. With all the talk in the industry about modern web design and the importance of responsive hotel websites, it’s surprising to see that many hotel booking engines still haven’t adapted to the times. Perhaps it’s just easy to say that change is hard […]

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  • Google drops carousel for hotels, adds local search 3-pack

    google 3-pack hotels

    Google’s ever-changing results pages received another facelift in November, as the search engine dropped its rotating ‘Local Carousel’ in favor of a more subtle ‘Local 3-Pack.’ The move, affecting local results in the hospitality, nightlife, entertainment and dining segments, signaled a back-to-the-basics approach for the search engine. Carousel: A radical approach, rolled back Google’s ‘Local […]

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  • What hotels need to know about Facebook marketing

    facebook marriott

    How Facebook’s changes for brand pages affect your hotel’s social media strategy Facebook certainly hasn’t been getting many fans (or likes) with marketers lately. In one of its recent announcements, the social media giant essentially told brands that if they want their fans to see their content, they will need to pay up. Starting January 2015, Facebook […]

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