Monthly Archives: June 2010

Hoteliers wake up!

Excuses Abound Hoteliers have become laggards in adopting new technology in their hotels. Why aren’t hotels keeping up with the times? Excuses I have heard include: – We don’t have the money to invest in technology – We would invest, but good technology is not available – Guests don’t care about technology. They want better mattresses and fluffier towels. – Hospitality is a people business. Guests don’t want to interact…

Hotels rethinking the need for brands

Many travel industry pundits have pontificated that hotels need the support of a brand during tough times. These “experts” argue that brands provide a safety blanket of marketing and sales support to generate at least a trickle of business when a hotel is desperate to fill rooms. Brands have become creative in gaining business from independent hotels without requiring the properties to fly a flag. Starwood has its Luxury Collection,…

Be Direct. Be Yourself. Be Independent!

There has never been a better time to be an independent hotel. People expect a personalized experience from the products and services they use, and they want no less from their chosen hotel. Branded hotels tend to be somewhat cookie cutter, as hotel chains drive “brand standards” that range from room decor, to guest services, to bathroom amenities. Independent hotels, on the other hand, can paint their rooms any color…

Accor’s Reservation System has Decent Pricing Capability

In a previous post I demonstrated the shortcomings in the pricing capabilities of hotel reservation systems. But after posting I thought that someone must be doing something correctly. But who? Could I find any res system that enabled more sensible pricing? After poking around, I found that the Accor Reservation System (TARS) is better able than most systems to: Simplify hotel pricing Provide the ability for revenue managers to implement…

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