Monthly Archives: January 2011

RezTrip 2.0 by Travel Tripper Increases Key Hotel Business Metrics

New York (January 25, 2011) – Travel Tripper, LLC, released strong results from its beta test of the new 2.0 version of the RezTrip booking engine. Its US launch partner, the Marmara-Manhattan Hotel, reports huge increases in all key measures of online reservation activity and performance. Since Marmara-Manhattan activated RezTrip 2.0 in the fall of 2010, online reservations are up 30%, room nights are up 46% and ADR is up…

Travel Tripper selects InnLink as Reservation Solutions Partner

New York and Nashville (January 18, 2011) – Travel Tripper, LLC, provider of the innovative RezTripTM booking engine today announced that it has signed a partnership agreement with InnLink, LLC to connect Travel Tripper customers to InnLink’s GDS and online travel agency distribution network. According to Scott Brodows, Executive Vice President of Travel Tripper, “We conducted a thorough review of hotel Central Reservation System providers and found InnLink to have…

Hotels: don’t support price search centralization

I read the post on this blog supporting an ITA-like entity for hotels. While I agree with many of the points in the post, I do not agree that an intermediary would benefit the industry. Travel Tripper graciously agreed to post my counterpoint argument that decentralization not centralization is the right direction for the hotel industry. Next Gen Seamless is the cat’s meow – Next Gen seamless elegantly solved the…

by Gautam Lulla January 13, 2011 Comments Revenue Strategy

Travel Tripper Recognized by Prestigious Hotel Marketing Association

HSMAI TO HONOR TRAVEL TRIPPER WITH A GOLD AWARD IN ITS ANNUAL ADRIAN AWARDS COMPETITION Winners Will Be Honored at Adrian Awards Gala Jan. 31, 2011 in New York City NEW YORK, NY (January 11, 2011) – The Hospitality Sales & Marketing Association International (HSMAI) will recognize Travel Tripper, LLC with a Gold Adrian Award for advertising excellence in the 54th annual Adrian Awards Competition, the largest and most prestigious…

AA vs Sabre

The ongoing battle between American Airlines and the online travel agencies is utterly fascinating. The plot turns in this saga are better than those in a Pulitzer prize winning novel. Today, Sabre (which was birthed by AA and fully divested only 10 years ago) announced it is removing AA’s fares completely from the Sabre display in August of 2011. Sabre will take other actions in the meantime to “punish” AA…

The Orbitz/Travelport-American-Expedia-Delta-OTA-Google-ITA conundrum… and how hotels are not fitting in

Back in 2003/2004, the hotel industry implemented “next generation seamless” (NGS) connectivity, primarily to solve a rate accuracy problem. NGS means that every hotel availability request is sent directly to the supplier system for a response and the hotel systems do not have to update the GDS database with their rates and availability anymore. At the time, I had lobbied, within Amadeus (where I was working), to solve this problem…

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