Monthly Archives: June 2014

Translating The 7 Principles Of Conversion-Centered Design For Hotel Special Offers

Translating The 7 Principles Of Conversion-Centered Design For Hotel Special Offers

With RezTrip, hotels can create distinct Special Offers landing pages in order to run special promotions and deals on a separate URL. Creating the page and tracking conversions is quite easy with our software, but did you know there is an art to creating a landing page so that it will drive conversions? In the design world, we call this conversion-centered design. Oli Gardner, co-founder of conversion marketing company Unbounce,…

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