Monthly Archives: August 2014

Four Hot Hotel Blogs We Love

Four Hot Hotel Blogs We Love

In the recent years, hotels have recognized the importance of having dynamic and fresh content on their website in the form of a blog. Creating a conversation with potential guests through a genuine manner in the form of interesting content goes a long way, and can transform potential guests to actual guests. Here are four hotels that have mastered the concept of blogging and continually dish out spunky, fresh content….

PPC for Hotels

PPC for Hotels

Why is strategic PPC for hotels so important? When it comes to search marketing, hotels are competing with OTAs that have much bigger marketing budgets. With so much commission fees on the line, OTAs spend enormous amounts of advertising dollars bidding for keywords on Google and other search engines, particularly on branded keywords that allow them to appear above the official hotel site when consumers complete a search for the…

by Joan Evelyn Lee August 18, 2014 Comments PPC
Three digital marketing strategies that hotels can learn from Airbnb

Three digital marketing strategies that hotels can learn from Airbnb

Airbnb’s recent rebranding campaign has certainly made headlines (and not necessarily in a good way), but questionable logo aside, the company continues to be a major disrupting force the hospitality industry, especially now that it has begun to expand into the business travel market. While some in the hotel industry have been crying foul of Airbnb’s lack of regulation, other hoteliers seem indifferent to their presence. However, with revenues reaching $250…

Hotel SEO

Hotel SEO

Travel Tripper’s hotel SEO services include two main facets: optimizing your current website to comply with all of Google’s best practices for search engine ranking, as well as developing an ongoing SEO strategy that analyzes your traffic and keyword rankings and makes actionable recommendations to help you to continually improve. What is good hotel SEO strategy? When it came to SEO, it used to be the case that you could…

by Nate Lane August 10, 2014 Comments SEO
Hotel Remarketing

Hotel Remarketing

Travel Tripper’s full-service hotel remarketing solutions addresses any drop-offs throughout the sales funnel through email retargeting, site retargeting, and search retargeting services. Our hotel digital marketing team will guide and manage hotel remarketing campaigns to help you maximize your advertising dollars. What is hotel remarketing? Remarketing takes advantage of today’s web technology to allow you to target email or ad campaigns to reach people who have previously visited your site…

by Joan Evelyn Lee August 3, 2014 Comments PPC
Responsive Hotel Website Design

Responsive Hotel Website Design

Today’s websites are accessed through a variety of channels, including desktops, laptops, mobile phones, and tablets. At Travel Tripper, we specialize in responsive hotel website design and mobile web design — for hotels, this means designing a site that looks and functions beautifully across browsers and devices. Responsive design and mobile web design is particularly important for hospitality e-commerce platforms, since so many travelers are using mobile devices to book…

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