Monthly Archives: September 2014

What are the sources of hotels’ direct bookings?  WIHP releases new survey results

What are the sources of hotels’ direct bookings? WIHP releases new survey results

(Source: WIHP / Tnooz) Today our partners at World Independent Hotels Promotion (WIHP) released a rather interesting (and colorful!) chart showing how guests have heard about the hotel they are booking. The chart compares the last four years of WIHP’s survey, which targets guests who have made direct bookings. Analyzing more than 12,000 guest replies, WIHP found that once again, Friends and Family are the number one source of referrals….

Are today’s mobile booking engines holding hotels back from potential revenue?

Are today’s mobile booking engines holding hotels back from potential revenue?

With Expedia reporting that travel bookings via mobile are expected to top $26 billion this year, it’s no wonder so many companies are jumping on the hotel mobile booking game.  Just last year, last-minute hotel booking app Hotel Tonight scored a $45 million round of funding, just as daily deals site Groupon snapped up HotelTonight’s Spanish-based competitor Blink. In the meantime, TripAdvisor recently announced that they have begun to roll…

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