Monthly Archives: October 2014

TripAdvisor’s “Just for You” personalized recommendations: good for you, good for independent hotels

TripAdvisor’s “Just for You” personalized recommendations: good for you, good for independent hotels

The big news in travel search for the moment is TripAdvisor’s new release of their “Just for You” feature, which personalizes hotel recommendations based on a set of filters that you choose, as well as all your prior activity on the site, from your past reviews to hotels that you have researched. Though personalization has been something that the travel search industry has been playing with for a long time,…

Dissecting the direct booking funnel: a guide for independent hotels

How to assess the value of your hotel’s most profitable online distribution channel In the ultra-competitive world of hotels, it’s easy to be wowed by the possibilities of digital technology. Take for example Marriott’s launch of a global creative content marketing studio (à la Red Bull and Go Pro), or Starwood’s Apple Watch door key initiative. But for the independent hotelier, there is often simply not enough resources to reach for…

Google’s new “captive demand” platform puts OTAs on alert

Google’s new “captive demand” platform puts OTAs on alert

Google’s new “captive demand” platform will allow hotels to improve CRM programs and subvert OTA rate parity clauses like never before. A recent report by U.S. investment banking firm Evercore entitled “Google’s Travel Plans in a Post-Atomic Era” lays out Google’s master plan for “potentially the most disruptive travel initiative” to date. The heart of the report centers on an unnamed “captive demand” platform that will allow hotels to directly…

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