Monthly Archives: January 2015

Capture more direct reservations with TripConnect™ Instant Booking

Capture more direct reservations with TripConnect™ Instant Booking

In late 2013 TripAdvisor announced the launch of TripConnect™, a new platform designed to help independent hotels capture more direct bookings through CPC campaigns. Then in 2014, it added an innovative new feature called instant booking. Since its launch, there has been some confusion among hoteliers about exactly what TripConnect actually is. Is it a distribution platform or marketing platform? Should it be treated as an OTA or a direct booking? The…

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