Monthly Archives: February 2015

How metasearch could revolutionize Best Rate Guarantee programs in hotels

How metasearch could revolutionize Best Rate Guarantee programs in hotels

In the hotel industry, Best Rate Guarantees have mostly become a way for travel hackers to get cheap and free hotel stays. Here’s how hotels can evolve BRG programs to do what they were originally intended to do: encourage more direct bookings. In the early days of hospitality e-commerce, when the popularity of online travel agencies took off and consumers realized that they could easily comparison shop between hotel websites…

What hotels can learn from Airbnb’s design and user experience

What hotels can learn from Airbnb’s design and user experience

Whether or not you support Airbnb, it’s hard to ignore the numbers. The company generated $5.5 billion in bookings in 2014 and just surpassed 30 million guests at the end of January. With this pace of growth, analysts suspect that it will surpass rival HomeAway’s revenues by 2016 or 2017. So what’s powering Airbnb’s meteoric growth? You can point to many different factors, from the shifting travel preferences of Millennials, to…

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