Monthly Archives: July 2015

Hotel booking through social media: Is it worth it?

Hotel booking through social media: Is it worth it?

Amidst the inescapable social media age, brands are experimenting with innovative new booking options. Last year, KLM became the first airline to allow passengers to pay for flights via social channels. Thanks to Dominos, it’s now even possible to use emojis to order pizzas. While booking hotels through any of the major social media players has also become possible, does it ultimately prove worthwhile to invest in these channels? Facebook’s lackluster track…

The coolest and most creative content marketing from hotels

The coolest and most creative content marketing from hotels

The current mantra in hotel digital marketing is content, content, content. It is the driving force behind most inbound marketing campaigns as it builds domain authority for your hotel website, takes advantage of social media sharing, and allows your hotel to showcase its unique story and brand. But not all content is created equal. From Snapchat celebs to Instagram hotels, the industry is producing diverse and innovative content marketing campaigns….

The next frontier for hotel metasearch: product instead of price comparison

The next frontier for hotel metasearch: product instead of price comparison

A recent article published by Tnooz argued that it’s time for travel metasearch to evolve. If that’s the case, exactly what form should this evolution take? After all, a number of metasearch engines have recently overhauled elements of their design to integrate booking and improve overall customer experience. But if you look at the big picture, it’s a pretty small step forward. More and more companies have begun entering the…

by Gautam Lulla July 14, 2015 Comments Metasearch
The best LGBT hotel promos following the historic gay marriage decision

The best LGBT hotel promos following the historic gay marriage decision

Following the Supreme Court’s decision to legalize same-sex marriage in all 50 U.S. states, hotels across the nation celebrated the historic moment with a series of creative promotions and special events. Here are four of the most innovative LGBT hotel campaigns and offers that marked the pivotal moment when gay couples could finally tie the knot. 1. Marriott International Marriott International teamed up with acclaimed photographer Braden Summers as part…

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