Monthly Archives: August 2015

Google’s move into booking: good or bad for hotels?

Google’s move into booking: good or bad for hotels?

When Google attempts to break into a new commercial marketplace, it rarely dips its toe in the water. So, as you might expect, their growing expansion into hotel booking has caused quite a stir within the industry. According to Tnooz, the company recently rolled out instant booking, which lets travelers book directly on Google without leaving the site. The largest hotel chain in Europe, AccorHotels, has already jumped onboard and…

Upselling and cross-selling: the difference and why it matters for hotels

Upselling and cross-selling: the difference and why it matters for hotels

Upselling and cross-selling are both great ways for hotels to boost incremental revenue on bookings, though the difference between these two strategies isn’t always clear. Put simply, upselling involves getting a customer to spend more on an existing purchase, such as upgrading their choice of room, while cross-selling involves selling ancillary products or services, such as a massage treatment or city tour, on top of the original purchase. Point of…

Four mistakes your hotel makes in international PPC marketing

Four mistakes your hotel makes in international PPC marketing

PPC marketing, or pay-per-click search engine marketing, is an important tool for hotels in generating traffic to their websites. But a successful PPC campaign in the domestic market doesn’t always translate to success in the international market. Here are some of the biggest mistakes in global PPC campaigns that hotels should avoid: 1.  Translating keywords one-to-one When it comes to e-commerce, 85% of online shoppers won’t make a purchase if…

by Joan Evelyn Lee August 5, 2015 Comments PPC

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