Monthly Archives: September 2015

The Evolution of a Hotel CRS

The Evolution of a Hotel CRS

How central reservation systems must evolve to compete with OTAs The central reservation system (CRS) that hotels know today traces its history back to the 1950s, following a chance encounter between the CEO of American Airlines and a senior IBM sales representative. The earliest versions of a CRS debuted in the 1960s, and by the following decade, hotels had begun widely using that technology. By the 1990s, the CRS had evolved into…

The Top 10 Hotels on Instagram

The Top 10 Hotels on Instagram

Instagram has become one of the most popular and powerful social tools for hotels to expose their brands to a wider audience. The photo-sharing platform currently boasts 300 million users around the world, with the average Instagram user spending 21 minutes on the platform per day. Even more interesting, Instagram far outperforms Twitter in terms of engagement—by nearly 50 times! Hotels have it somewhat easy when it comes to Instagram; there’s…

by Nancy Huang September 15, 2015 Comments Social Media
Traveler 3.0: How will Generation Z navigate the globe?

Traveler 3.0: How will Generation Z navigate the globe?

The Millennials might be the most talked-about generation of modern times, but it won’t be long before their successors—the so-called Generation Z—takes over. Born in the late 1990s at a time when smartphones were already widespread, Generation Z, also known as the iGeneration, now accounts for a quarter of the American population. With the oldest of this group just now reaching adulthood, this cohort can hardly be called jetsetters. But…

Integrating local experiences to differentiate your hotel

Integrating local experiences to differentiate your hotel

With travel inherently rooted in destinations, it’s vital for hospitality companies to provide customers with high-quality local offerings. In recent years, there has been an even stronger push for hotels to deliver more authentic and integrated experiences, perhaps due to the preferences of the Millennial generation and the advent of the social media age. Today’s travelers want more than just a place to stay; they want to truly connect with…

by Nancy Huang September 1, 2015 Comments Marketing

Subscribe to
Travel Tripper

Subscribe to our blog to get in-depth analysis and helpful resources on the latest hospitality trends