Monthly Archives: October 2015

Marketing your hotel to “bleisure” travelers

Marketing your hotel to “bleisure” travelers

According to Hotwire’s 2014 American Travel Behavior Survey, 49 percent of Americans who travel for business tack leisure time onto a work trip. This new breed of “bleisure traveler” wants more than free Wi-Fi and meeting spaces during their hotel stay. They want to see local attractions, catch a live show, or head out to a fancy restaurant. But an article by Skift suggests that hotels and resorts aren’t doing…

by Joan Evelyn Lee October 23, 2015 Comments Marketing
Hotels should use Twitter for customer service, not marketing

Hotels should use Twitter for customer service, not marketing

Instagram has become the “hot” social media network for hospitality brands due to its highly visual platform and large engagement. But what of its predecessor, Twitter? Is it still useful for hotel marketers? If a hotel brand is using Twitter the same way it utilizes Instagram and Facebook, then the answer is “no.” When it comes to sharing content, Twitter is less effective than other social media platforms. But with…

How To Photograph Your Hotel With A Smartphone

How To Photograph Your Hotel With A Smartphone

At Travel Tripper, helping hotels fill their rooms with happy customers is one of our top priorities. The images you put out there on the web and on social media can greatly impact how people feel about your hotel. That’s why it’s critical to make the most of the pictures you take of your hotel. We notice a lot of hotels are using smartphones to shoot photos these days. It…

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