Monthly Archives: December 2015

Themed hotel rooms — way chic, or too geek?

Themed hotel rooms — way chic, or too geek?

Themed hotels seem to be all the rage these days. Recent examples of note include The Walt Disney World Swan and Dolphin Hotel in Orlando, and the Space Suite at the Grand Kameha in Zurich, complete with a very cool “zero gravity” bed. But are themed hotel rooms a risky marketing gimmick liable to put off guests? When a themed hotel room opens, it often gains substantial media exposure and…

by Nancy Huang December 14, 2015 Comments Travel Trends
The hotelier’s guide to Snapchat

The hotelier’s guide to Snapchat

By now, promoting your hotel via Facebook and Twitter is now social media marketing 101. You’ve even spruced up your Instagram feed. But now there is another platform seemingly making headlines: Snapchat, the newest kid on the social media block. Exactly what is Snapchat, and should hotels be using it? Check out our guide to find out. What is Snapchat? Snapchat was initially launched in 2011 by cofounder and CEO Evan…

by Nancy Huang December 10, 2015 Comments Social Media
Hotels: Do you know what’s in your OTA contract?

Hotels: Do you know what’s in your OTA contract?

Rate parity has been a hot button issue between hotels and online travel agencies (OTAs) in recent years, but there’s more to this growing tension than just two parties agreeing to maintain rates. Among hotels’ most common complaints against OTAs: high commission rates, brand hijacking in Google Adwords, and lack of control of any marketing or customer relationship management. And when hotels try to implement solutions that might help them…

by Gautam Lulla December 7, 2015 Comments Featured

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