Monthly Archives: January 2016

Does your hotel need a blog?

Does your hotel need a blog?

Many hoteliers see maintaining a blog as critical to their hotel marketing strategy, without necessarily understanding its true value. The reason for persisting? A misplaced view that having a blog is better than not having one at all. But here’s the reality: blogging for the sake of blogging doesn’t have any effect. Yes, a hotel blog can be beneficial. But too often, volume of content is seen as more important…

by Nancy Huang January 26, 2016 Comments Content Marketing
How to encourage guests to write hotel reviews on TripAdvisor, Yelp, and Google

How to encourage guests to write hotel reviews on TripAdvisor, Yelp, and Google

Online guest reviews are more important than ever. In researching hotels, potential customers are proactively seeking information about the experiences of previous guests. Reviews and star ratings on websites like TripAdvisor, Yelp, and Google Local all play an extremely important role in getting new customers to book. The more reviews available, the more trustworthy a hotel will appear. With 61% of travelers trusting online reviews and half unwilling to book…

by Nancy Huang January 25, 2016 Comments SEO
Hotel SEO 101 with Cyrus Shepard from Moz

Hotel SEO 101 with Cyrus Shepard from Moz

Hotel SEO is arguably one of the industry’s most misunderstood marketing strategies, in part because it overlaps with other types of marketing and in part because it’s constantly evolving. Just when everyone thinks they understand the rules of SEO, Google launches a new algorithm and seemingly changes the game completely. To better understand how SEO works for hotels, we interviewed Cyrus Shepard, an online marketing consultant and director at Moz. In particular, Cyrus is…

Introducing Travel Tripper’s new London office

Introducing Travel Tripper’s new London office

We here at Travel Tripper are all very proud to announce the opening of our London office and official expansion into the UK and European market. This marks an exciting opportunity for us to bring our hotel booking technology and e-commerce solutions to a market with a strong presence of independent hotels. Read our official press release. Leading Travel Tripper’s UK team is John Power, Vice President of EMEA Sales. John, a 15-year veteran…

Hotels use experiential marketing to wow guests

Hotels use experiential marketing to wow guests

In the age of social media and viral sharing, hotels have taken experiential marketing to whole new levels of sophistication and creativity. Hospitality brands are beginning to create innovative guest experiences that create buzz, attract media attention and enhance brand awareness by capturing the imagination of guests like never before. How far are hospitality chains prepared to go to entertain and captivate their guests? From the subtle and subconscious to the…

by Nancy Huang January 12, 2016 Comments Marketing

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