Monthly Archives: February 2016

Rethinking hotel content marketing with Matt Barker from I&I Travel Media

Rethinking hotel content marketing with Matt Barker from I&I Travel Media

Hotel content marketing is clearly more than just a passing fad, and even though many hotels and travel brands now employ some form of content marketing strategy, there is still significant confusion on best practices. Many hotel professionals have questions on how to create the right content, how to distribute it, and perhaps most importantly, how to know if it’s worth the marketing dollars. We spoke with Matt Barker, founder of I&I Travel…

How hotels can cater to photo-obsessed travelers

How hotels can cater to photo-obsessed travelers

Armed with their selfie sticks and smartphones, photo-obsessed travelers have become the norm all over the globe. In their chasing down of exotic locales and #instatravel shots (because “pics or it didn’t happen”) travelers have turned selfie photography into a veritable sport (even a deadly one at that). Whether you choose to embrace your inner narcissist or not, it’s clear that the travel selfie is here to stay. And as a…

Crafting effective hotel email marketing campaigns

Crafting effective hotel email marketing campaigns

Hotel email marketing campaigns are intended to engage at multiple touchpoints throughout a customer’s journey, from targeted booking offers and pre-arrival promotions, to post-stay email surveys and requests for hotel reviews. No matter the form, email provides the chance to learn about guest preferences, establish trust, and form valuable long-term relationships. But there is an art to create an effective marketing email. There are two major elements: first, understanding the basics…

by Nancy Huang February 23, 2016 Comments Marketing
Using “voice of the customer” data in your hotel marketing

Using “voice of the customer” data in your hotel marketing

Truly effective marketing starts with getting to know your guests inside out. It’s about understanding their desires, their pain points, their likes and their dislikes. A great way of getting those kinds of insights is through voice of the customer (VOC) data, a process that involves capturing the thoughts and feedback of customers to improve service levels, communication and marketing strategy. As a hotel, there are a few well-known ways of…

by Nancy Huang February 19, 2016 Comments Marketing
How hotels can create video content for marketing

How hotels can create video content for marketing

Video can be an undeniably powerful marketing tool, especially for the travel industry. According to Google’s Traveler’s Road to Decision report, 66% of people watch travel-related content while thinking about taking a trip. But for the most part, the hotel industry is yet to fully exploit the medium to its advantage, missing a golden opportunity to influence a huge audience at a crucial part in the travel journey. It’s not…

3 key steps to effective hotel copywriting

3 key steps to effective hotel copywriting

Hotel copywriting is about more than just filling up words on your website. It’s about capturing the attention of potential customers from the get-go. It has the power to pique interest and tempt potential customers to stay on your site for longer than a few fleeting minutes. And great copy can also significantly boost conversion rates. In a study conducted by ContentVerve.com, conversion rates were boosted by more than 200%…

Key 2016 hospitality conferences in North America & Europe

Key 2016 hospitality conferences in North America & Europe

From analyzing the latest industry trends and technological innovations to assessing financial forecasts and shifting customer needs, the key hospitality conferences of 2016 will cover a diversity of wide-ranging issues. Here are 12 of the major events to look out for this year in North America and Europe. HSMAI Adrian Awards Gala Where: Marriott Marquis, New York City, USA When: February 16 The HSMAI Adrian Awards’ glitzy black-tie award ceremony is all…

Enhance your hotel’s customer service with messaging apps

Enhance your hotel’s customer service with messaging apps

In today’s increasingly connected world, where 75% of travelers use mobile devices, it’s vital for hotels to provide guests with the easiest methods of getting in touch. While most hospitality companies still handle the majority of customer service inquiries over the phone, email, and social media channels, brands looking to stay ahead of the curve have also been turning to mobile messaging apps. Adopting this smartphone-centric approach provides benefits to…

The coolest in-room technology in hotels around the world

The coolest in-room technology in hotels around the world

Forget high speed Wi-Fi and flat-screen TVs. The world’s most advanced hotels are getting seriously creative with their in-room technology. Integrated entertainment centers, tablet-controlled lighting systems, motion sensors that control heating levels—there’s a whole new wave of advanced features making their way into the world’s most modern hotel rooms. Here are five hotels from around the globe that offer guests the ultimate high-tech stay. Hotel 1000 — Seattle, USA To…

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