Monthly Archives: March 2016

Key European travel booking trends and how hotels can capitalize on them

Key European travel booking trends and how hotels can capitalize on them

Nearly 50% of hotel bookings in Europe come via online channels. That’s according to an infographic of key European travel booking trends released by eRevMax. Additional figures in the report also provide a fascinating insight on the way people are researching and booking. For instance, 20% of bookings are now made via mobile, while 43% of travelers consult reviews before making booking arrangements. Travelers are also tech savvy about price…

Improving hotel video marketing ROI with Naike Romain from Wistia

Improving hotel video marketing ROI with Naike Romain from Wistia

People process visual information very well. This may be the reason that marketers believe that Internet users will get the majority of their online content by video and not text within a few years. Even though marketers can find plenty of distribution channels for hotel video marketing campaigns, these channels have grown increasingly competitive. In addition, producing and distributing content costs money. That’s why it’s important to understand video marketing ROI…

Why your hotel website needs a usability test and how to do one

Why your hotel website needs a usability test and how to do one

What is a website usability test? How well is your website working for your hotel? Is it helping or hurting your booking conversion rates? The answers to these question may surprise you, but you will not know the answers without doing a website usability test. This might sound like it would take too much time, too much money, or be too complicated, but it does not have to. While there are…

by Nate Lane March 23, 2016 Comments Web Design
Using User Flow analysis to improve your hotel website and increase bookings

Using User Flow analysis to improve your hotel website and increase bookings

When it comes to judging the effectiveness of your hotel website, User Flow analysis in Google Analytics is one of the best tools at your disposal. Through the tracking code, Google Analytics can show you how customers navigate and interact with your website. Think of User Flow as your treasure map leading to “X marks the spot” (or in this case a booking).  Google Analytics can show you the route your visitors are…

Applying e-commerce principles to hotel websites

Applying e-commerce principles to hotel websites

Want more direct bookings? Start thinking of your hotel website as an e-commerce site, not a brochure. One of the most common things we hear from hotels is their frustration in the commission fees from online travel agencies (OTAs) and their dependency on them for bookings. But the incredible recent growth of the OTAs hasn’t happened by chance. One of the prime reasons that they continue to gain a larger…

Hotel SEO tips: Is your site following these URL best practices?

Hotel SEO tips: Is your site following these URL best practices?

Have you thought about your hotel’s URL structure lately? Probably not, but you should. Aside from the domain name, your URLs are the most important element to the overall structure of your website. Let’s get back to basics and take a look at some URL best practices for your hotel website. This will provide your visitors with a better overall user experience that can translate into increased bookings. Getting back to…

by Steffan Berelowitz March 16, 2016 Comments SEO
10 customer survey tools for improving hotel guest experience

10 customer survey tools for improving hotel guest experience

In the hotel industry, customer surveys have been used for years to gain valuable guest insights, improve service levels, and address area of weakness. Recently, it’s been suggested that traditional surveys are becoming outdated as hotels increasingly look to online reviews to learn about guest satisfaction levels, but the latest customer survey tools are helping hotels respond to customer needs long before they get around to posting online feedback. Today,…

Travel Tripper Rate Match is a 2016 TechOvation Finalist

Travel Tripper Rate Match is a 2016 TechOvation Finalist

We are very proud to announce that Travel Tripper’s automated best rate guarantee feature, now known as Rate Match, was recently selected by Hotel Technology Next Generation (HTNG) as a finalist for their 2016 TechOvation Awards, which honor innovation in the hospitality technology industry. Read the full press release here. What is Travel Tripper Rate Match? Travel Tripper Rate Match is an integrated booking feature that helps hotels to combat rate parity issues…

Choosing the best images for your hotel website

Choosing the best images for your hotel website

The photographs a hotel uses can act as a powerful tool of customer persuasion. That’s why it is absolutely crucial to choose the best images for your hotel website. After all, travel is a sensory experience and engaging images provide a way of connecting with potential guests on an emotional level—sparking the imagination, creating a specific mood and inviting them to picture themselves at your property. In a study carried…

How Google’s recent SERP changes affect hotels

How Google’s recent SERP changes affect hotels

Google has recently made some major changes to search engine results pages (also known as SERPs), which they have been testing for some time and have recently rolled out to the public. How do Google’s recent SERP changes affect hotels? Well, from here on out, paid search results will no longer appear in the right column, and an additional fourth paid ad has appeared in the fourth place listing on…

by Tris Heaword March 2, 2016 Comments PPC

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