Monthly Archives: April 2016

How will Destinations on Google affect hotels?

How will Destinations on Google affect hotels?

What is Destinations on Google and how may it affect the hotel industry moving forward? In recent years, Google has made many successful forays into the travel industry, most popularly Google Flights and Google Hotels. But Destinations on Google may be the most significant development yet, especially in the area of hotel bookings. Destinations is intended to make the entire process of booking a vacation easier and more accessible for the…

by Nancy Huang April 27, 2016 Comments Travel Trends
Does my hotel need an ADA-compliant website?

Does my hotel need an ADA-compliant website?

ADA compliance may be a known requirement throughout the physical structure of your hotel, but what about the digital one? ADA-compliant websites are designed so that they can be reasonably accessed and used by those who have disabilities, such as being blind. Without ADA compliance, your hotel may not only be violating the Americans With Disabilities Act, but may also be losing some potential customers. What are ADA-compliant websites? An…

Hotel SEO: How to write engaging and optimized meta descriptions

Hotel SEO: How to write engaging and optimized meta descriptions

In a marketing climate that emphasizes social media ads and Snapchat Live Stories, traditional meta descriptions and old-fashioned SEO best practices often get overlooked. With so many new tools that were technologically impossible even a few years ago, it’s understandable that marketers get caught up in keeping pace with the next big thing. In order to obtain the best bang for their marketing buck, however, hotel companies must employ a…

by Nate Lane April 19, 2016 Comments SEO
Top Chinese social media networks for hotel marketing

Top Chinese social media networks for hotel marketing

One of the largest and fastest growing travel markets in the world, China presents a unique opportunity for hotels. With more than 100 million Chinese traveling abroad every year, the market has become the single biggest source of global tourism income. According to GfK, international Chinese tourists spent close to $230 billion in 2015, and this number is expected to grow as the middle class in China continues to grow….

by Nancy Huang April 18, 2016 Comments Social Media
How hotels can use Google Customer Match for identity-based PPC

How hotels can use Google Customer Match for identity-based PPC

Google AdWords recently introduced an identity-based PPC advertising tool that takes targeted marketing campaigns to a whole new level. With the success of Facebook’s Custom Audiences tool for advertisers, Google has finally gotten into the direct marketing game with their own Customer Match product. Google Customer Match now allows advertisers to upload their customer email lists, and then use this data to create highly-targeted, identity-based PPC ads to specific customers….

by Tris Heaword April 11, 2016 Comments PPC
4 ways hotels can use A/B testing to improve conversions

4 ways hotels can use A/B testing to improve conversions

The principle behind A/B testing (sometimes called split testing) couldn’t be simpler. You create two or more versions of a page and split your website traffic between each one to see which version performs best. With each experiment, you test for a single variable so you can accurately measure what impact each successive change has. That variable could be anything from the headline and the amount of copy on the…

10 reasons why hotels must embrace mobile optimization

10 reasons why hotels must embrace mobile optimization

Today, mobile devices are the preferred method for accessing internet information, so ignoring this important marketing and communication tool is no longer realistic. If you want your hotel or hospitality business to grow, you must embrace mobile users and optimize your hotel website for smartphones before you are left wondering where your guests went. Here is a hint…they all went to your competition! 1. Nearly everyone owns a smartphone now…

Hotel SEO tips: How to find long tail keywords

Hotel SEO tips: How to find long tail keywords

When developing your hotel SEO, it often pays to be specific. The hotel industry is highly competitive;  there are a multitude of other offers competing for your general advertising space. Long tail keywords are a valuable way to differentiate your content from your competitors. A long tail keyword lets you customize your content based on highly specific and often niche search engine queries, which will often yield more positive results….

by Nate Lane April 4, 2016 Comments SEO

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