Monthly Archives: May 2016

Hotel website design trends worth talking about

Hotel website design trends worth talking about

Nothing stays still for long in the world of web design. Technological innovation, new devices and ways to access the internet, and the evolving nature of how customers like to interact with websites all contribute to a constantly shifting landscape. This is especially true of the travel industry and the way people are inspired to book travel experiences. When it comes to hotel website design, the hospitality industry has been…

The benefits of live chat tools for your hotel website

The benefits of live chat tools for your hotel website

Messaging and chat are the big customer service trends of 2016, and hotels have already begun experimenting with various ways to give guests an additional communication channel through messaging apps like Facebook Messenger for Business and WhatsApp. Another way we’re seeing hotels capitalize on the chat trend is through live chat tools, which hotels are implementing directly on their websites to give guests a direct line to customer service as…

Hotels: Don’t fight OTAs on rate parity, add value to direct bookings instead

Hotels: Don’t fight OTAs on rate parity, add value to direct bookings instead

The legality of rate parity has become a major talking point in the hotel industry of late, especially in Europe. It all began in 2014 when the German Federal Cartel Office banned the agreed rate parity clauses in place between Hotel Reservations Service (HRS) Germany and German hotels. The French National Assembly took similar action in 2015, becoming the continent’s first country to enforce an outright ban on rate parity practices….

Introducing TT Web and the next generation of hotel websites

Introducing TT Web and the next generation of hotel websites

Travel Tripper is proud to launch the newest generation of hotel websites designed to drive conversions and increase direct bookings. Combining high-end web design with high-performance e-commerce, these new websites were designed and developed by Travel Tripper’s in-house agency on TT Web, our new hotel website platform that fully integrates with RezTrip CRS and booking engine to create a seamless browsing and booking experience. Read our official press release or the TT…

Meet Travel Tripper’s Hyderabad team!

Meet Travel Tripper’s Hyderabad team!

It’s been a very exciting year for Travel Tripper, first with the opening of our London office and now the introduction of our brand new Hyderabad global delivery center. Opened this spring, our new Hyderabad office will capitalize on the area’s rich pool of technology talent and serve as a development and client service center for our company’s expanding worldwide operations. Read our official press release. Heading the global delivery center is Sathish…

Why hotels need to bid on their own brand name in AdWords campaigns

Why hotels need to bid on their own brand name in AdWords campaigns

There is a school of thought out there that hotels should NOT bid on their brand names in Google AdWords. In this school of thought, it’s dumb for a hotel to be paying a portion of their AdWords budget on something as basic as their brand name. “Why pay for a brand name keyword? Isn’t this essentially paying money to preach to the choir since people who are Googling my hotel…

by Tris Heaword May 11, 2016 Comments PPC
How hotels can benefit from Instagram’s algorithm changes

How hotels can benefit from Instagram’s algorithm changes

On March 15 this year, Instagram announced that they would be changing their feeds from a chronological format to a relevance-based format using algorithms that will choose which posts you will see. Immediately after announcing this change, Instagram users and businesses lost their minds over the idea that their beloved chronological feeds would disappear. Why is Instagram taking this step to fix what most say isn’t broke? According to the…

Guide to updating your hotel’s Google Business Listing photos

Guide to updating your hotel’s Google Business Listing photos

The photos you post to your hotel’s Google My Business page are the ones that will show up in Google Hotel Search and Maps. So it is essential that you update your Google My Business page with the photos and images that best represent your hotel and brand. As Google continues to evolve the way they showcase hotel results, it is more important than ever that your photos are high-quality…

by Nate Lane May 9, 2016 Comments SEO
10 conversion optimization takeaways from a Disney World vacation landing page

10 conversion optimization takeaways from a Disney World vacation landing page

In our recent podcast and blog article on creating winning PPC campaigns, we discussed at length about the importance of good landing pages and the key elements within that help increase conversion rates. We’d like to show you what that actually means in terms of a real travel marketing campaign. Below you’ll find a landing page for a PPC ad on Disney World vacation packages. Each number corresponds with an…

Creating winning PPC campaigns with Josh Garofalo and Tristan Heaword

Creating winning PPC campaigns with Josh Garofalo and Tristan Heaword

Every year hotels around the world spend millions advertising on Google AdWords, yet in many cases, too much time is spent deciding on which keywords to bid on rather than considering a conversion-oriented strategy that actually generates bookings and revenue. So what’s the secret to creating winning PPC campaigns for hotels? A lot of it has to do with how well connected your PPC ad is to your website landing…

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