Monthly Archives: June 2016

Email marketing in the mobile age with John Thies

Email marketing in the mobile age with John Thies

Even with the popularity of social media and messaging in the mobile age, email marketing should still be a vital part of your hotel marketing strategy. In fact, statistics show that 72 percent of customers prefer to get brand communication via email. To dig into the importance of email, we interviewed John Thies, CEO and founder of email analytics platform Email on Acid. We delve into what it means to…

Why OTA mobile bookings are growing faster than hotel mobile bookings

Why OTA mobile bookings are growing faster than hotel mobile bookings

While overall mobile bookings in travel are on the rise, it’s OTAs rather than hotels that are enjoying the lion’s share of growth. A recent study by Criteo found that in Q1 2016, OTAs generated 40% of hotel bookings through mobile devices (smartphones and tablets), while hotel suppliers generated just 18%. There was also a noticeable gulf in the number of same-day bookings received. Within the 24 hours leading up to…

5 essential checks for hotels to make in Google Analytics

5 essential checks for hotels to make in Google Analytics

For hotels, making sense of the website data in Google Analytics can feel overwhelming. There’s a wealth of information, and it can be hard to decipher what it really means. Obviously, the most important data of all is the revenue—how much am I booking through the website? But there are quite a few other Google Analytics data points that can help you to better understand the performance of your website…

by Matt Tutt June 23, 2016 Comments E-commerce, SEO
Converting on mobile: Understanding the last-minute booking trend

Converting on mobile: Understanding the last-minute booking trend

Mobile now plays a huge role in the travel process with overall mobile bookings rapidly on the rise. A recent study by Criteo found that in Q1 2016, 27% of all global travel bookings were made via a smartphone or tablet. Freed up from the confines of the desktop, consumers can now look and book at a time and place that suits them. As a result, it’s becoming increasingly important…

Should I build my hotel website on WordPress?

Should I build my hotel website on WordPress?

WordPress is one of the most popular content management systems (CMS) on the web, providing a fast and easy way to create a website with little programming knowledge. But while WordPress may be well-suited to blogs, media publications, and even some company websites, building a hotel website presents an entirely different set of challenges. Whether or not your hotel website should be built on WordPress depends on the level of…

by Nate Lane June 16, 2016 Comments Web Design
9 techniques to building and managing your hotel’s online reputation

9 techniques to building and managing your hotel’s online reputation

Travelers typically visit an average of 38 sites before booking a vacation, and read approximately 6-12 reviews on any hotel before deciding to book, so it’s important for hotels to pay close attention not only to their website, but to their overall online reputation. Your hotel’s overall online reputation comes from more than just guest reviews. How easy is it to find your hotel online and on maps? What are…

Four important mobile marketing strategies for hotels

Four important mobile marketing strategies for hotels

As mobile technology has become seamlessly integrated into our digital lives, switching between devices to access information on the move has become commonplace. In fact, 90% of people who own multiple devices use an average of three different combinations each day, and more time is now spent on mobile devices than on laptops. For hotels, this means that investing in mobile marketing strategies is no longer optional. Understanding mobile’s role in the guest…

How to respond to negative (and positive) hotel reviews

How to respond to negative (and positive) hotel reviews

Online reviews play a crucial role in influencing customers to book hotels, so one of the most important things that hotels can do is to encourage guests to provide feedback. But the work doesn’t end there—hotels also need to proactively monitor and reply to the reviews that guests leave. According to surveys by TripAdvisor, 71% of guests find that it’s important to see management response to reviews, both positive and…

Mobile growth and the importance of responsive web design for hotels

Mobile growth and the importance of responsive web design for hotels

The very nature of how people interact with the web has seen a radical transformation in recent years. According to recent figures, the number of users accessing the web via mobile devices has now surged ahead of desktop. But these modern-day web users aren’t just using mobile devices in lieu of desktop computers; they’re effortlessly switching between desktop, tablet, and smartphone throughout the day. In this new digital landscape, the…

Top social media management tools for hotels and the hospitality industry

Top social media management tools for hotels and the hospitality industry

A solid social media strategy plays a fundamental role in how a hotel connects with its guests. Whether it’s responding to guest concerns on Twitter, answering questions on Facebook Messenger, showing off fun pool pics on Instagram, or creating your own custom filter on Snapchat, hotels are managing an increasing number of social channels in their digital marketing plan. Social media management tools can help to ease the workload. From streamlining content…

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