Monthly Archives: July 2016

Hotels rethinking the way they book accommodations

Hotels rethinking the way they book accommodations

In the age of the sharing economy, travelers have become used to almost limitless choice over their type of accommodation. After deciding on a destination, it’s possible to browse between a huge range of unique properties that match both practical needs and stylistic tastes. From a hip city condo with a hot tub, to a family-friendly townhouse with open-concept living, all it takes is a little research to find a…

Answering hotels’ biggest questions about chatbots

Answering hotels’ biggest questions about chatbots

There has been a lot of chatter in technology circles about the rise of chatbots, especially since Facebook’s recent announcement that they were opening up their popular Messenger app to developers to build bots. Frequently hailed as the next big trend in tech, chatbots are on the verge of transforming how people interact with brands. Essentially, chatbots work via messaging platforms, using AI (artificial intelligence) and natural language processing to…

Which hotel tech trends have staying power?

Which hotel tech trends have staying power?

Technology has progressed at an incredible rate in recent years, with mobile catapulting to the top and surpassing expert predictions. Tech has found a way to cross all industries, but in hospitality it has made a significant impact. As a result, technology has become essential in attracting and retaining guests, and in improving overall guest satisfaction. There’s always a lot of buzz whenever a new technology emerges onto the market,…

How European hotels can benefit by investing in direct distribution

How European hotels can benefit by investing in direct distribution

Many European hotels complain about rising OTA costs, and for good reason. The commission costs are enormous, and OTAs often take a significant portion of business. In fact, according to SiteMinder, it’s estimated that OTAs will have 70% of gross European bookings by 2017. That’s compared with a predicted 52% market share in the U.S. Why the major discrepancy? Partly, it seems to have something to do with a difference…

[INFOGRAPHIC] — Mobile in the hotel guest experience

[INFOGRAPHIC] — Mobile in the hotel guest experience

Mobile’s influence on the travel and hospitality industry is already shaping a new standard in the hotel guest experience, from research and booking, to check-in and check-out, as well as the stay itself. With more than 2 billion smartphones in the world and counting, here are some important statistics illustrating the importance of mobile for hotels. Interested in learning more about mobile trends and strategies for hotels? Join our free webinar…

Quick & dirty blogging tips for hotels

Quick & dirty blogging tips for hotels

A blog can be a great way for hotels to engage potential customers and help drive brand awareness about your hotel and the local destination. But maintaining a good blog isn’t as simple as posting generic travel stories on the website and expecting the clicks to come rolling in. In fact, posting this type of content can often be a waste of valuable time and resources. Here are some tips…

4 technologies that will revolutionize mobile bookings in travel

4 technologies that will revolutionize mobile bookings in travel

Mobile technology has already brought huge change to the travel and hospitality industry, but in the coming years, a range of exciting technological developments will advance and revolutionize the way we do mobile bookings. The latest advances in machine learning, artificial intelligence and contactless payment methods are speeding up and simplifying the way people search, shop and pay for products and services entirely through their mobile device. Major players in…

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