Monthly Archives: August 2016

[WEBINAR] — Designing the next-generation hotel website

[WEBINAR] — Designing the next-generation hotel website

Learn how to build and optimize a successful e-commerce site that increases direct bookings Hotels owners and managers are rightfully frustrated about the increasing dependency on online travel agencies (OTAs) and their high commission fees. But the OTAs’ growth in the market hasn’t happened by chance. These companies have invested millions into understanding and mastering travel e-commerce. In contrast, many hotels haven’t adapted to the changing nature of how people…

Why do travelers prefer booking with OTAs?

Why do travelers prefer booking with OTAs?

The latest report by Phocuswright, “Channel Surfing: Where Consumers Shop for Travel Online,” reveals that leisure tourism is growing around the world. In China, greater financial freedom among a burgeoning middle class has seen a boom in traveler numbers, while the amount of adults traveling in established markets is also increasing since the economic downturn of 2009. More and more consumers are also booking online. By 2017, it’s predicted that…

Achieving the ideal hotel distribution mix

Achieving the ideal hotel distribution mix

Achieving ideal distribution mix has become one of the most critical goals for any hotel, branded or independent. It is also one of the main building blocks for the complex, yet very rewarding puzzle we call revenue management. If planned correctly and all else in the market goes according to that plan, the right distribution mix will surely increase a hotel’s bottom line and possibly earn the hotel some market…

Designing a website that matches your hotel brand

Designing a website that matches your hotel brand

It’s not just the words on your website that tell a story. Visual design also plays a huge role in how your hotel is perceived. In fact, first impressions of a website are 94% design related. But is your website’s design communicating the right kind of message? As well as being visually engaging, your website design needs to accurately reflect your brand image. It needs to tell a story that…

by Nate Lane August 18, 2016 Comments Web Design
Re-launching a hotel website without hurting SEO

Re-launching a hotel website without hurting SEO

When it comes to re-launching your hotel website, there’s a number of issues that you should be aware of before diving into any big changes. If you’re not careful, you could risk upsetting some of the big search engines that likely provide you with the bulk of your website visits and hotel bookings. In this article we’re going to take a look at how to re-launch a hotel website without…

by Matt Tutt August 16, 2016 Comments SEO
A primer on cyber security and PCI compliance for hotels

A primer on cyber security and PCI compliance for hotels

The threat of cybercrime from sophisticated hackers is an inescapable issue all businesses face, especially if the business takes credit cards or runs any sort of e-commerce on their website. But there’s a particularly strong case for the hospitality industry to take the threat seriously. According to the American Hotel and Lodging Association (AH&LA), the hospitality industry represents upwards of 55% of credit card fraud. And more than 85% of…

Messaging strategies for hotels with Drew Patterson from Checkmate

Messaging strategies for hotels with Drew Patterson from Checkmate

In recent years there’s been a general shift towards messaging as a primary mode of communication, especially as the usage of smartphones around the world continues to grow. It has become so popular, in fact, that the average American now spends around 26 minutes a day texting, but just 6 minutes a day on phone calls. With more people texting, brands have been following. The hotel industry has been one…

6 ways hotels can improve their Facebook marketing

6 ways hotels can improve their Facebook marketing

Facebook has evolved a long way since it first introduced “Fan Pages” for businesses to create free profiles. Now with more than 1 billion daily active users around the world, Facebook has developed numerous opportunities for marketers and advertisers to take advantage of this popular platform. While Facebook Pages (they dropped the “fan” part) are still technically free, most Facebook marketers will need to pay if they want their ads…

by Nancy Huang August 5, 2016 Comments Social Media
The biggest trends in direct distribution in 2016

The biggest trends in direct distribution in 2016

So far 2016 has been proving itself to be the “Year of Direct.” After becoming overly dependent on online travel agencies (OTAs) and their hefty commission fees for too long, hotels are now putting more investment into their direct distribution channel, particularly their online channel. By strengthening their own websites and digital marketing campaigns, hotels have been able to shift more business to direct, ultimately resulting in higher revenues due to…

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