Monthly Archives: September 2016

Hotel SEO Basics: Using Google Search Console to find keywords driving traffic to your site

Hotel SEO Basics: Using Google Search Console to find keywords driving traffic to your site

For hotel marketers and e-commerce managers, one of the most insightful and useful features of Google Search Console, the free tool provided by Google for website owners and managers, is the Search Analytics report. This report shows you a selection of organic keyword data that is driving traffic to your site (from Google, anyway), along with the click-through rate (CTR) and number of impressions received. Since Google started holding back…

by Matt Tutt September 30, 2016 Comments SEO
3 practices OTAs use to gain advantage over hotels

3 practices OTAs use to gain advantage over hotels

In the race for travel bookings, online travel agencies (OTAs) have been known to do a few things that can seem unfair. While being careful to remain within the rules, the industry’s major players have a handful of special tactics up their sleeve to help them gain the upper hand, making hotels more dependent on them for business. But that doesn’t mean to say hotels are powerless. Armed with the…

Takeaways from our webinar, “Hotels on the Mobile Frontier”

Takeaways from our webinar, “Hotels on the Mobile Frontier”

Mobile communication has become ubiquitous—in fact, more than half of all web traffic is now done on mobile. With 60% of travelers unwilling to go on vacation without their mobile device, it’s crucial that hospitality businesses take note and cater to their digital-savvy customers. Ultimately, there will be less risk in adopting new technologies than in falling behind. In this webinar, learn how mobile is reshaping the hotel guest and…

Key takeaways from Google’s Micro-Moments research

Key takeaways from Google’s Micro-Moments research

In Google’s six-part series Travel Micro-Moments Guide: How to Be There and Be Useful for Travelers, the online travel journey is described as one of fragmented “micro-moments.” These short and focused bursts of online activity include any specific moment where a traveler turns to the internet (whether on desktop or mobile) to research something related to travel. Google categorizes these moments into four distinct phases: dreaming, planning, booking and experiencing….

How hotels can use urgency like the OTAs to drive bookings

How hotels can use urgency like the OTAs to drive bookings

Many people have a natural tendency to procrastinate, choosing to put things off until the very last minute.  But in the world of e-commerce, brands work tirelessly to convince customers that delaying a buying decision isn’t a good thing. This is something commonly achieved by creating a sense of urgency. Studies conducted by internet-based research lab MarketingExperiments have found that urgency can have a huge influence on conversion rates. One…

Three strategies to tackle hotel cancellations

Three strategies to tackle hotel cancellations

Have you ever made reservations at a restaurant or hotel, only to cancel last minute? If the answer is yes (and we know it is), you are not alone. In this industry, cancellations are inevitable, but as long as we have solid revenue manage strategies in place, we can still set ourselves up for success. So how exactly does a hotel plan for cancellations? The first move lies in gathering…

by Joan Evelyn Lee September 13, 2016 Comments Revenue Strategy
How to build and market special offers for your hotel

How to build and market special offers for your hotel

Special rate plans and packages are one of the key merchandising tools that hotel revenue managers typically use to maximize sales opportunities at their hotel. But it’s not enough to create a special rate plan and hope someone books it; hotels should create special offers strategically in order to fulfill a specific goal, such as filling low occupancy periods or targeting specific types of potential guests. Here are some tips…

Guide to building a new hotel website optimized for e-commerce

Guide to building a new hotel website optimized for e-commerce

As a hotelier, changing your website or building a new site from scratch might seem a daunting challenge, especially in today’s fast-changing online travel market. The following guide is designed to help hoteliers navigate these challenges, starting from initial design and content creation, to optimizing with SEO tips, marketing strategies, and reputation management. This five-step reference guide will give you an overview of everything you need to know to get…

How website speed affects SEO and how to test your website load time

How website speed affects SEO and how to test your website load time

Apart from the big push toward mobile-friendly websites, website speed has been one of the biggest “non-traditional” SEO algorithm updates that Google has introduced in the past few years. By this we mean that it’s not a change that is in the control of your typical SEO specialist; it falls in the grey area between the website developer and the SEO team, belonging with other User Experience (UX) elements such…

by Matt Tutt September 1, 2016 Comments SEO, User Experience

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