Monthly Archives: October 2016

One Night: A last-minute booking app built for boutique hotels, by a boutique hotel

One Night: A last-minute booking app built for boutique hotels, by a boutique hotel

Earlier this year, The Standard Hotels launched its own last-minute app called One Night Standard, allowing fans to book available rooms for same-night stays at their properties. The venture proved a big hit, so much so that The Standard is now launching another last-minute booking app called One Night. But this time around, it’ll also feature a carefully chosen selection of independent hotels outside the Standard brand. After 3 p.m….

[GLOSSARY] Most important marketing metrics for hotel e-commerce managers

[GLOSSARY] Most important marketing metrics for hotel e-commerce managers

A few weeks ago on the Travel Tripper blog we took a look at some of the key metrics that all hotel revenue managers should be aware of. This time, we’ve compiled a list of the most important metrics for hotel e-commerce managers—any members of the staff who manage the hotel website, digital marketing, social media, and any other digital efforts. This digital marketing glossary offers a comprehensive list of…

by Matt Tutt October 25, 2016 Comments E-commerce, Marketing
Takeaways from our webinar, “Designing the Next Generation Hotel Website”

Takeaways from our webinar, “Designing the Next Generation Hotel Website”

Last month, we held a webinar about how hotels can better optimize their hotel websites to adapt to the fast-changing world of e-commerce today. Surprisingly, many hotels haven’t adapted their websites to fit the needs of today’s digitally-savvy travelers. In contrast, OTAs have been incredibly successful in capturing bookings and growing their share of the market. In this webinar, Steffan Berelowitz (VP of Digital Platforms) and Tristan Heaword (Director of Digital Marketing) from…

OTAs and rate disparity: The problem with traditional price-checking tools

OTAs and rate disparity: The problem with traditional price-checking tools

In recent years, the development of travel metasearch—sites which aggregate pricing to help users find the best deals—has transformed the way travelers seek out the best deals for hotels. Theoretically, metasearch sites display pricing from different vendors (usually OTAs or hotel sites) with links that take users to the vendor site to book. To earn revenue, metasearch sites have sold link placement positions to the highest bidder in a cost-per-click…

The most important metrics for hotel revenue managers

The most important metrics for hotel revenue managers

The hospitality industry is one of the most comprehensive and detailed when it comes to analytics and its key performance indicators (KPIs). By measuring every aspect of its revenue streams, these KPIs can really reveal important information about the health of a property and help revenue managers make better decisions about how to better improve the profitability of the hotel. We’ve put together a list of the most important metrics…

Using OTA conversion best practices to improve hotel direct bookings

Using OTA conversion best practices to improve hotel direct bookings

Why have OTAs become so successful in recent years? One of the biggest reasons is down to their mastery of the conversion process. This hasn’t happened by chance. OTA investment in e-commerce research is huge. In the case of Expedia, last year they ran 1,750 A/B tests and spent an eye-watering $750 million on technology. Through this kind of intensive investment and relentless experimentation, OTAs have tapped into the secrets…

The 4 most troublesome clauses in a hotel-OTA contract

The 4 most troublesome clauses in a hotel-OTA contract

Over the years, the relationship between hotels and online travel agencies has become strained. Among the complaints from hoteliers: high commission fees, unfair advertising practices, and a lack of control over the guest relationship. What many hotels don’t realize is how all of these practices persist because of stringent contracts where OTAs hold most of the bargaining power. In our Slideshare below, we highlight four of the most troublesome clauses…

How hotels can play the digital marketing game against the OTAs

How hotels can play the digital marketing game against the OTAs

When it comes to digital marketing, OTAs have come to dominate the game. With vast budgets at their disposal—Priceline alone spent $2.8 billion on digital advertising last year—they have been able to gain a near-ubiquitous presence across the web. But that doesn’t mean to hotels can’t compete. Success in digital marketing can actually be achieved with a relatively modest investment. What matters is how and where that investment is spent,…

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