Monthly Archives: November 2016

Key hospitality conferences in 2017 for North America and Europe

Key hospitality conferences in 2017 for North America and Europe

From analyzing the latest industry trends and technological innovations to assessing financial forecasts and shifting customer needs, the world’s major hospitality conferences of 2017 will cover a diversity of wide-ranging issues. Here are 15 of the big events to look out for in North America and Europe. HSMAI Adrian Awards Gala Where: Marriott Marquis, New York City, USA When: February 21 The HSMAI Adrian Awards’ glitzy black-tie award ceremony is…

4 ways hotels can generate visual content for SEO

4 ways hotels can generate visual content for SEO

One good way that hotels interested in building their websites’ backlinks (a good way to boost domain authority ranking and thus organic search ranking) is to generate exciting and highly visual content that other websites are likely to share. Here are five visual content ideas that hotel marketers can put together for their hotel website: 1) Video tours of your hotel and city Though not a particularly new idea, video…

by Matt Tutt November 25, 2016 Comments Content Marketing, SEO
[INFOGRAPHIC] 9 Ways to Enhance Your Hotel’s Online Reputation

[INFOGRAPHIC] 9 Ways to Enhance Your Hotel’s Online Reputation

Almost every traveler in the digital age will look up your hotel online before he or she decides to book. So does your hotel own the narrative when it comes its online reputation? Here are 9 tips for ensuring that your hotel maintains a great reputation online as it does offline. Click to download a PDF or read our original article on online reputation management for hotels.  

What Facebook says about Millennials and hotel brand loyalty

What Facebook says about Millennials and hotel brand loyalty

Despite popular assumption, it turns out that brand loyalty is alive and kicking. A recent survey by Facebook IQ questioned 14,700 U.S. adults regarding loyalty in five verticals, including hotels. The results were surprising, revealing that consumers (including supposedly less-loyal millennials) are more likely to return to the same business than perhaps expected. Overall, 77% of respondents said they frequently return to the same brands. Of these, 37% were “Repeat…

Why your hotel’s SEO & PPC teams should work together

Why your hotel’s SEO & PPC teams should work together

A number of hotel marketers may think that they are better off focusing on either SEO or PPC when it comes to their digital marketing strategy. Maybe they don’t believe they have the budget for both, or that it’s a waste doing both at the same time. Admittedly, it can seem counterintuitive to bid on your hotel’s brand name in a Google Adwords search, when your hotel already ranks #1…

by Matt Tutt November 16, 2016 Comments PPC, SEO
Google experiments with new hotel ad placements

Google experiments with new hotel ad placements

Google has been playing around with its hotel ad product lately. The digital marketing team at Travel Tripper recently spotted a subtle change of its metasearch box from the right side of the screen to the left. Below you can see what a typical hotel search returns on a search engine results page (SERP). A box populated with the Google Business listing information appears to the right side, immediately followed…

by Tris Heaword November 10, 2016 Comments Marketing, PPC
Introducing Travel Tripper’s new mobile booking engine

Introducing Travel Tripper’s new mobile booking engine

Travel Tripper is excited to announce the debut of our new RezTrip mobile booking engine. The completely redesigned mobile platform is modeled after industry best practices in travel booking, focusing strongly on modern, elegant design and user experience to secure hotel reservations quickly and efficiently. Hotels that have switched to our new mobile booking engine have already seen promising early increases in mobile booking revenue. The Taj Boston, The Manhattan at…

7 ways hotels can build backlinks and improve their search ranking

7 ways hotels can build backlinks and improve their search ranking

One of the most important priorities for every hotel website’s SEO plan is to obtain powerful backlinks. A backlink is a hyperlink to your website, coming in from another website. Each backlink pointing to your hotel’s website gives your site a “vote” in the eyes of the search engines. Generally speaking, the more backlinks your site has, the more likely it is that your site will rank well organically. Of…

by Matt Tutt November 3, 2016 Comments Marketing, SEO
7 ways to turn an OTA guest into a future loyal customer

7 ways to turn an OTA guest into a future loyal customer

While hotels spend a great deal of time trying to attract new customers, retaining those they already have is arguably worthy of greater attention. Most marketers are aware of the fact that acquiring a new customer can cost anywhere between 5-10 times more than keeping hold of a new one. Studies have also found that repeat customers spend 67% more than new customers. So when a guest books with your…

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