Monthly Archives: December 2016

Will Facebook Recommendations create a new channel for hotel bookings?

Will Facebook Recommendations create a new channel for hotel bookings?

Facebook has recently launched a new tool to help users discover new experiences, things to do, events, and services based on suggestions from their friends. After writing a post, Facebook now switches on a new “Recommendations” feature that lets others know they’re looking for advice. Comments from friends appear in the original post and are also featured within a dynamic map. Each time friends mention a recognized place, the map…

by Nancy Huang December 27, 2016 Comments Social Media
What Airbnb Trips tells us about the future of hotels

What Airbnb Trips tells us about the future of hotels

Last month, Airbnb announced the launch of a new service called Trips, adding to its existing accommodation booking platform. As well as booking a place to stay, Trips has two new categories (Experiences and Places) that enable users to book unique activities, arrange tours with locals, and receive recommendations on a city’s “secret spots.” With “Experiences,” travelers can book themed activities, such as discovering Havana’s music scene with an award-winning…

by Nancy Huang December 22, 2016 Comments Travel Trends
How to improve your hotel’s TripAdvisor ranking

How to improve your hotel’s TripAdvisor ranking

With more than 350 million visitors on a monthly basis, TripAdvisor is one of the most important marketing and distribution tools for hotels. According to a recent survey, more than half (53%) of travelers say that they wouldn’t book a hotel that doesn’t have reviews, and a significant percentage (87%) say that reviews positively influence their booking decisions. Having a good ranking on the TripAdvisor site can significantly increase your…

[SLIDESHARE] 4 mobile marketing strategies for hotels

[SLIDESHARE] 4 mobile marketing strategies for hotels

2016 marks the year that website traffic to mobile devices has finally surpassed desktop traffic. In an age where a significant amount of travel research now happens through mobile, hotels will have to adjust their digital marketing plan to accommodate a multi-device world. In our Slideshare below, learn four important strategies that will help your hotel become more visible on mobile devices. For more information, read our original article: Four important mobile…

by Steffan Berelowitz December 13, 2016 Comments Mobile
Where the OTAs are going next: The evolution of voice search for hotels

Where the OTAs are going next: The evolution of voice search for hotels

At the recent Skift Global Forum 2016, the major OTAs discussed the future of online travel. Most of them are pretty convinced that the current era of automation is coming to an end, and that voice search will soon redefine the way consumers browse and book hotels. Artificially intelligent chatbots are already being used by travel brands to offer quicker, streamlined interaction. This year, Booking.com launched its own chatbot to…

Does virtual or augmented reality have a place in hotel marketing?

Does virtual or augmented reality have a place in hotel marketing?

Expect to hear a lot about virtual and augmented reality in 2017.  At the recent Skift Global Forum, some of the major players in online travel discussed how VR and AR will completely revolutionize the way we travel. Not in a distant future, but in a single generation. So what will this future look like? Priceline Group Inc.’s Executive Vice President of Group Operations, Maelle Gavet, imagines how augmented reality…

5 tips for mastering hotel metasearch advertising

5 tips for mastering hotel metasearch advertising

With huge marketing budgets at their disposal, OTAs have come to dominate metasearch sites in recent years. As part of the widespread bid-for-placement model, it seems that those with the deepest pockets will always gain the top spots. But despite this OTA dominance, metasearch can still be a hugely effective marketing and distribution channel for hotels. Being successful isn’t about spending more necessarily, it’s about spending wisely and following a…

by Tris Heaword December 1, 2016 Comments Featured, Metasearch

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