Monthly Archives: January 2017

The tricky business of naming your hotel in the digital age

The tricky business of naming your hotel in the digital age

Naming your hotel is no light task—get it wrong, and it can affect your bottom line. For most hoteliers, that means choosing a name that is interesting, memorable, and easy to pronounce, as well as a name that evokes emotion and portrays the right brand image to your guests. But now that’s not the only factor. Now that the world has become a digital marketplace, a hotel name can’t simply…

by Tris Heaword January 31, 2017 Comments PPC, SEO
What is Google Tag Manager and how can hotels take advantage of it?

What is Google Tag Manager and how can hotels take advantage of it?

Google Tag Manager is a free online tool which enables multiple web scripts to be run within a tag, enabling webmasters to consolidate all their existing JavaScript and HTML tags into one, while at the same time providing a powerful platform with a range of other features. Tag Manager was introduced by Google back in 2012 and was promoted as a way of helping non-developers to be able to easily…

by Matt Tutt January 27, 2017 Comments Analytics
How hotels are catering to today’s business traveler

How hotels are catering to today’s business traveler

According to a recent travel survey, a growing number of business travelers are  booking their own hotels. Today, 69% of this demographic are taking care of the reservation themselves rather than relying on business travel agent services. On a positive note, this trend is leading to more direct bookings for hotels. When booking a hotel themselves, the majority of business travelers (29%) are doing so through the hotel website via…

How the sharing economy and fashion industry are reshaping hotel amenities

How the sharing economy and fashion industry are reshaping hotel amenities

According to the latest Euromonitor’s World Travel Trends report, millennials are beginning to leave their suitcases at home and rent out clothes when they reach their destination. In response, a number of travel startups and hotels are catering to a growing demand for pay-as-you-go conveniences. Labeled as “bag free, hassle free,” this trend is giving rise to a new industry aiming to appeal to those seeking a simplified way to…

by Nancy Huang January 19, 2017 Comments Travel Trends
6 hotel booking trends we’re watching in 2017

6 hotel booking trends we’re watching in 2017

The travel industry has some major changes ahead of it. Virtual reality marketing, voice-controlled travel bookings, and the growing ambitions of brands such as Google and Facebook all look set to define the next 12 months. Here are six major trends we will be keeping an eye on in 2017. 1. Voice search As travel research increasingly moves to mobile, the value of voice-activated technology is becoming more apparent. Instead of…

by Gautam Lulla January 17, 2017 Comments Travel Trends
Cheat Sheet: Social media meta tags for hotel marketers

Cheat Sheet: Social media meta tags for hotel marketers

According to eMarketer, 2017 will see social media advertising spend reaching $36 billion, which will represent 16% of all digital advertising spend around the world. Because of social media’s rising influence in a traveler’s booking journey, we’ll be looking at social media meta tags for hotels to ensure that your hotel is doing everything it can to be well represented across all social media platforms. What are social media meta…

by Matt Tutt January 13, 2017 Comments Analytics, Social Media
UK hospitality industry predictions for 2017

UK hospitality industry predictions for 2017

UK hotels are bracing themselves for a challenging and uncertain year ahead. Last year’s decision to leave the European Union has led to a time of political and economic instability, while security fears have kept some tourists away. But Brexit has also resulted in a weaker pound that has helped to attract overseas travelers. In 2017, here are some of the key trends we see facing the UK hotel market…

by John Power January 10, 2017 Comments Travel Trends
5 photo selection lessons hotels can apply to boost guest engagement

5 photo selection lessons hotels can apply to boost guest engagement

At last year’s Skift Global Forum in New York City, Andy Wang, the CEO of 500px, discussed how travel brands can dramatically improve customer engagement levels by using the right types of photos and visuals. By studying reactions to different images, Wang’s team made a series of fascinating and surprising discoveries that revealed how different choices in style, composition, quality and perspective have the power to radically alter the way…

by Nate Lane January 5, 2017 Comments Web Design

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