Monthly Archives: February 2017

It’s not just mobile: Understanding the omnichannel traveler

It’s not just mobile: Understanding the omnichannel traveler

Mobile continues to have a growing influence on how consumers plan and book trips. Yet the travel journey remains very much a multi-device journey. According to a report by Eye for Travel, most people aren’t truly devoted to one device but instead switch between desktop, tablet and mobile. In recognition of this omnichannel mentality, hotels simply can’t afford to view their mobile and desktop channels as separate units. Instead, a…

Travel Tripper honored with Platinum Award in Digital Marketing at HSMAI’s 60th Adrian Awards

Travel Tripper honored with Platinum Award in Digital Marketing at HSMAI’s 60th Adrian Awards

On Feb. 21, the Hospitality Sales & Marketing Association International (HSMAI) honored Travel Tripper with a Platinum Adrian Award for digital marketing excellence for its winning entry in the 60th annual Adrian Awards. The Adrian Awards, one of the most respected awards in the travel and hospitality industry, honors the best of the year in travel marketing in the categories of digital marketing, advertising, and public relations. Travel Tripper’s winning…

[INFOGRAPHIC] 7 tips for fostering guest loyalty

[INFOGRAPHIC] 7 tips for fostering guest loyalty

The cost of acquiring a new hotel guest is arguably more expensive than getting repeat business from guests who have already visited. So when it comes to costly OTA guests, hotels should do everything in their power to earn these guests’ future loyalty. Here are 7 guest retention tips to help incentivize those repeat bookings. Click to download a PDF or read our original article on guest retention and loyalty tips.

by Nancy Huang February 21, 2017 Comments Guest Engagement
Why the U.S. casino hotel industry needs to evolve to stay relevant

Why the U.S. casino hotel industry needs to evolve to stay relevant

Although the U.S. casino industry continues to turn over billions of dollars each year, the industry’s brick-and-mortar casinos are seeing a decline in gaming revenue. Their current Baby Boomer target market is aging fast, and it’s about to be replaced by a younger Millennial audience with very different tastes. On average, boomers spend 80% of money on gaming and 20% on food and entertainment. Almost completely the reverse is true…

A hotel’s guide to using Schema markup

A hotel’s guide to using Schema markup

Schema markup, also known as Structured Data, is code used to help search engines understand and interpret specific pieces of data from your website. Schema markup exists for a wide variety of businesses, but in this case we’re going to be looking at Schema markup from the perspective of a hotel. Probably the easiest way to understand what Schema markup is, or what it does, is by showing some screenshots…

by Matt Tutt February 10, 2017 Comments SEO
As fitness and wellness become top priority for travelers, hotels embracing new trends

As fitness and wellness become top priority for travelers, hotels embracing new trends

Wellness travel is well and truly on the rise right now. According to Euromonitor’s World Travel Trends report, a significant number of people are placing a greater emphasis on health and fitness when they take a vacation. While many are traveling specifically to be active (such as booking hiking, cycling, or surfing trips), others are looking to relax and restore inner calm on restorative yoga retreats and detox getaways. And…

by John Power February 7, 2017 Comments Travel Trends
5 remarkable hotels innovating in social responsibility

5 remarkable hotels innovating in social responsibility

Although many hotels make an effort to integrate corporate social responsibility into their operations, there are some that have gone above and beyond. From social enterprise schemes in local communities to sustainability projects that reduce carbon footprints and protect wildlife, the following five hotels showcase remarkable initiatives in environmental and social responsibility. Good Hotel Created by two young Dutch designers, Good Hotel is a floating 148-room property that helps the long-term unemployed…

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