Monthly Archives: March 2017

[SLIDESHARE] Apply these 3 e-commerce principles to optimize your hotel website

[SLIDESHARE] Apply these 3 e-commerce principles to optimize your hotel website

If hotels want to secure more direct bookings, they’ll need to start seeing their hotel website as an e-commerce site, not just any old marketing tool. That means embracing the key principles that drive conversion on a site: user experience, conversion triggers, and the travelers’ booking journey. Read more about these 3 principles in our Slideshare below. To learn more, read our original article: Applying e-commerce principles to hotel websites.

by Gautam Lulla March 30, 2017 Comments E-commerce
How hotels are exploring the huge potential of 360-degree VR video

How hotels are exploring the huge potential of 360-degree VR video

Once regarded with skepticism, virtual reality is quickly showing promise as a hugely powerful marketing tool in travel. As the technology improves and production costs come down, a number of hotels, airlines and tourism companies are now investing in VR marketing, and many are seeing impressive results. To dive deeper into this exciting travel trend, we interviewed Sean Scanlin of EyeFull Media, a video production company that also specializes in…

How Ireland and UK hotels are weathering the fallout from Brexit

How Ireland and UK hotels are weathering the fallout from Brexit

The Irish and British hotel industry has faced a mixed time since last year’s decision to leave the European Union. In Ireland, a bumper December for hotels capped off a record-breaking year for tourist levels. Yet Irish hotels relying almost entirely on business from the UK have felt the brunt of a recent decrease—almost 30% have seen a drop in UK bookings. Meanwhile, a fall in the value of the…

Hotel marketing past, present, and future: An interview with Imtiaz Ali

Hotel marketing past, present, and future: An interview with Imtiaz Ali

When Imtiaz Ali began his successful career in hospitality at a luxury hotel in midtown Manhattan, his primary objective, customer satisfaction, was simple to achieve. Go above and beyond guest expectations, anticipate guest needs and deliver before being asked, and genuinely care to make them happy. Though these basics remain centered in the spirit of hospitality, the competition to attract guests to your hotel has changed significantly since then. Ali…

by Nancy Huang March 20, 2017 Comments Interviews
Eye tracking in 2017 for Google hotel searches: Why the old rules don’t apply

Eye tracking in 2017 for Google hotel searches: Why the old rules don’t apply

When one of the first eye-tracking studies on Google search engine results pages (SERPs) came out in 2005, researchers from Mediative discovered that there was a distinct pattern to the way people read the pages—what became known as the “Golden Triangle.” By 2014 a new eye-tracking study found that this model had shifted, owing to many changes and developments in Google search pages. Instead of the distinct triangle, the heat maps…

Social media check-in for hotels

Social media check-in for hotels

Social platforms are constantly evolving to compete for users’ attention. Facebook is constantly tweaking its features and offerings; Instagram has also been feverishly updating its app in the last year. As hotel marketers, it is important to stay in touch with these updates as many of them have opened up new ways for brands to advertise and connect with their customers. In fact, having an inactive presence can be more detrimental…

by Nate Lane March 14, 2017 Comments Social Media
Hotel loyalty programs becoming a core focus of 2017

Hotel loyalty programs becoming a core focus of 2017

Moving into 2017, loyalty is becoming a core focus in the hospitality sector. An uncertain economic outlook and intense industry competition has led numerous hotels to evolve their loyalty programs to offer greater flexibility and personalization. The very definition of the word is also dividing opinion. While some hotels are focusing on instant rewards and discounts as an incentive, others believe that guest “loyalty” should instead be built upon offering…

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