Monthly Archives: April 2017

[INFOGRAPHIC] 7 ways hotels can build SEO backlinks

[INFOGRAPHIC] 7 ways hotels can build SEO backlinks

An important strategy for any hotel website’s SEO plan is to obtain backlinks, which are hyperlinks to your website coming in from another website. Backlinks from legitimate sites signal to search engines that your content is important, and can help increase your domain authority and overall search engine ranking. Here are 7 ways that your hotel can build backlinks online. Click to download a PDF or read our original article…

by Matt Tutt April 27, 2017 Comments SEO
“A new take on hospitality” — Interview with Chris Herndon of The Guild

“A new take on hospitality” — Interview with Chris Herndon of The Guild

The Guild is a unique new concept in hospitality. Currently based in Austin, TX, The Guild combines local and inspirational experiences with the consistency and comfort of traditional hotels. In their own words, they are “the best of both worlds: a hotel and a short-term rental rolled into one providing stylish, spacious suites with hotel-like amenities, a mobile concierge team, and a sick rewards program.” They also make recommendations on…

by Miguel Sanchez April 25, 2017 Comments Interviews
What Google’s pivot to an “AI first” company means for the travel sector

What Google’s pivot to an “AI first” company means for the travel sector

At ITB Berlin in March 2017, Google announced that it now considers itself an “AI-first” company, moving away from its mobile-first position. This fascinating shift in focus reveals how Google expects artificial intelligence to infiltrate our lives in the coming years, and it comes with some significant implications for the travel sector. Google is already shaping a world where artificial intelligence is rapidly expanding beyond our desktops and smartphones into…

Choosing the right hotel booking engine and reservations system

Choosing the right hotel booking engine and reservations system

Today, the most advanced booking systems can radically alter how a hotel operates. With a wealth of front-end and back-end features, they have the power to drive direct bookings, grow revenue, increase efficiency and create a much more user-friendly experience for hotel staff and their guests. The following post offers a guide to how the latest tools can bring dramatic transformation to your own hotel’s booking platform. Delivering complete flexibility…

Takeaways from our webinar, “Optimizing your hotel booking funnel”

Takeaways from our webinar, “Optimizing your hotel booking funnel”

Last month, we hosted a webinar that addressed how hotels can use smart digital marketing to optimize their booking funnel and boost direct bookings. We spoke with four industry experts from Travel Tripper, Google, Voyat, and Highgate Hotels, covering a range of topics ranging from search marketing tips and personalized advertising to website conversion tactics. View the recording below, or read on to see a list of the top takeaways from…

Stop treating your hotel website and booking engine as two separate entities

Stop treating your hotel website and booking engine as two separate entities

When most hotels build out a direct distribution system, they often treat the website and booking engine as two separate entities—you work with one company to build out your website, and another to handle the booking engine and CRS. This has been a standard for a long time, mainly because the two platforms ran on different technologies and did not talk to each other. But technology has advanced rapidly, and…

Key booking engine data points to inform your revenue management strategy

Key booking engine data points to inform your revenue management strategy

Whether you run a boutique luxury hotel or a big box with thousands of rooms, the key to winning in revenue management game is always the same: you should increase the percentage share of direct bookings. It is the least costly method of getting your rooms sold and thus the most profitable. From optimizing your website to creative digital marketing campaigns, there can be many ways of increasing direct bookings….

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