Monthly Archives: May 2017

How hotels can counter high OTA cancellation rates

How hotels can counter high OTA cancellation rates

To entice consumers to book early, OTAs frequently advertise a free cancellation policy. Along with booking well in advance, the same tactic is used to encourage consumers to book multiple properties, which they can then choose from later. But this all comes at a heavy price for hotels. Guests are incentivized to book without worrying about whether they’re certain about their choice. After all, they can always cancel if they…

Golden Opportunities: An interview with Cindy O’Keefe of Golden Nugget Las Vegas

Golden Opportunities: An interview with Cindy O’Keefe of Golden Nugget Las Vegas

Golden Nugget Hotels and Casinos operates five locations in the U.S., including the top casino destination Las Vegas. In addition to running a complex operation successfully, they also have amazing entertainment and restaurant offerings, making them an attractive option for customers from different age groups all anticipating to find different experiences at the Golden Nugget. As complicated as it sounds, the whole operation looks like a walk in the park…

[SLIDESHARE] 5 key tips for improving your hotel’s search ranking

[SLIDESHARE] 5 key tips for improving your hotel’s search ranking

There are myriad SEO techniques and strategies you can use to improve your hotel website’s search engine ranking, but first it’s important to have the basics down. Here are five key things you can do right away to build the foundation of your hotel’s web presence. Read our original article: Hotel SEO 101 with Cyrus Shepard from Moz.

by Matt Tutt May 23, 2017 Comments SEO
How to use social influencers successfully to market your hotel

How to use social influencers successfully to market your hotel

Influencer marketing has received quite a lot of buzz in recent years and was even rated the fastest-growing online customer acquisition method. Hotel brands are lavishing freebies to Instagram and YouTube stars in return for posts or videos. And this year, nearly 50% of US marketers will increase their influencer marketing budgets this year. Essentially the digital age’s version of a celebrity endorsement, influencer marketing is a powerful way to…

Facebook’s Head of Travel reveals their ambitions for travel planning and booking

Facebook’s Head of Travel reveals their ambitions for travel planning and booking

There was a telling interview in Skift with Facebook’s Head of Travel, Christine Warner, that illustrates just how ambitious the company is getting about travel. Interestingly, Warner described Facebook as a “discovery platform” and Instagram as “a place for inspiration”—terms that Google uses in its own “micro-moments” language. While these phrases are now widely used by industry marketers, its use by Facebook’s own Head of Travel takes on added meaning. At…

Ensuring your hotel website is optimized for mobile

Ensuring your hotel website is optimized for mobile

Ensuring that your hotel’s website is optimised for mobile search is essential if you don’t want to miss out on key traffic and potential bookings. Much has been said already about the rise of mobile search and its role in the customer booking journey, as well as mobile marketing strategies for hotels. This article will focus specifically on mobile search engine optimization. To ensure your hotel’s website is optimized fully…

by Matt Tutt May 11, 2017 Comments Mobile, SEO
Takeaways from our webinar, “Building the perfect hotel tech stack”

Takeaways from our webinar, “Building the perfect hotel tech stack”

During a webinar last month, we discussed how to build the perfect hotel stack with three industry experts from Travel Tripper, SnapShot and StayNTouch. The range of topics included the benefits of a modern CRS, mobile PMS, and how hotels can embrace a new wave of technology that looks set to revolutionize the industry. Click below to listen to a full recording of the webinar and read on to see…

Using Remarketing Lists for Search Ads (RLSAs) to drive higher ROAS on your hotel’s paid search campaigns

Using Remarketing Lists for Search Ads (RLSAs) to drive higher ROAS on your hotel’s paid search campaigns

Of all the various tools that Google AdWords provides for digital marketers, one of most useful (and perhaps underused) ones for the hotel industry is its Remarketing Lists for Search Ads, also known as RLSAs. What are RLSAs? RLSAs allow hotel advertisers to tailor search campaigns based on whether a user has previously visited the hotel website, and the pages that the user has visited on the site. Users are…

by Ben Hanley May 4, 2017 Comments PPC
Paid search attribution models: Is your hotel doing it wrong, and paying for it?

Paid search attribution models: Is your hotel doing it wrong, and paying for it?

To gauge the success of a paid search campaign, hotel marketers need to have a clear understanding of the metrics they’re using. And that means being aware of two different forms of measurement: click-through conversions (CTC) and view-through conversions (VTC). Understanding these attribution models is critical to assessing just how successful your paid search campaigns are. So with that in mind, here’s a quick definition of what they involve. Click-through…

by Nate Lane May 2, 2017 Comments PPC

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