Monthly Archives: June 2017

Takeaways from our webinar, “Fresh perspectives on guest loyalty for independent hotels”

Takeaways from our webinar, “Fresh perspectives on guest loyalty for independent hotels”

Just recently, Travel Tripper hosted a webinar about the evolving nature of guest loyalty and the ways independent hotels can win over guests. During an in-depth discussion, we spoke with three experts from Stay Wanderful, Revinate, and Travel Tripper about a range of topics, including the shift from points-based loyalty to instant rewards and using guest data to personalize loyalty. Click below to listen to a full recording of the…

Suite Smarts: An interview with Adrian Thompson of Meriton Suites

Suite Smarts: An interview with Adrian Thompson of Meriton Suites

Meriton Suites (formerly Meriton Serviced Apartments) was launched in 2003 with a purpose to fill a gap in the Australian market for luxury, self-contained apartment hotel accommodations. Since then, Meriton Suites has added on average one hotel to its portfolio every year and has evolved into one of the most prominent hospitality organizations in Australia. Such strong growth is largely due to their dedication to quality, consistency in their service,…

Top 10 Hotels on Instagram, 2017 edition

Top 10 Hotels on Instagram, 2017 edition

As one of the most prominent social media platforms today, Instagram’s undeniable power to influence consumer decision-making is stronger than ever. With 700 million monthly active users, selling a product on Instagram has never been easier, especially now that Facebook has extended Dynamic Ads to the Instagram platform. We have updated our original list of top 10 hotels on Instagram to share with you some of the most popular accounts…

by Nancy Huang June 23, 2017 Comments Social Media
5 free SEO tools to improve your hotel’s search engine performance

5 free SEO tools to improve your hotel’s search engine performance

Despite Google’s relentless expansion of its advertising platforms, which have pushed organic search results further down the page, organic traffic still makes up most of a hotel’s online traffic and revenue. SEO still plays an important role in digital marketing, and hotels should do as much as possible to optimize their websites for search. But managing your hotel SEO doesn’t have to be an overly costly venture—there are many free…

by Matt Tutt June 20, 2017 Comments SEO
The latest in hotel booking and travel apps

The latest in hotel booking and travel apps

As the amount of bookings continue to rise on mobile, there’s been an explosion in the amount of hotel and travel apps flooding the market. Today, travelers can search for last-minute deals, seek curated concierge services, and “talk” with a chatbot about their booking through sophisticated, user-friendly apps. For hotels, the latest apps represent an alternate distribution channel to reach an increasingly mobile-reliant consumer. With that in mind, here are…

[INFOGRAPHIC] 10 reasons why hotels should embrace mobile

[INFOGRAPHIC] 10 reasons why hotels should embrace mobile

Hoteliers looking to maximize their online distribution will need to embrace mobile as a key part of their digital strategy, from creating a mobile-optimized website and booking engine to running a successful mobile marketing strategy. Here are 10 important reasons why hotels can’t afford to ignore mobile in today’s marketplace. Click to download a PDF or read our original article on important reasons for hotels to optimize their mobile strategy.

How to use blogging to improve SEO on your hotel website

How to use blogging to improve SEO on your hotel website

Gaining a prominent position on a search engine is no easy feat these days. The dominance of OTAs and the sheer number of properties has created an intensely competitive space where rising through the rankings presents an undeniable challenge. But with a committed and well-executed SEO policy, your hotel can gain a prominent position in the organic listings. And one of the most effective ways of improving your SEO is…

Takeaways from our webinar, “Online Bookings Research”

Takeaways from our webinar, “Online Bookings Research”

Just recently, Travel Tripper hosted a webinar that addressed how hotels can use online booking research to understand traveler behavior in order to enhance their digital marketing efforts. Industry experts from TrustYou, Fuel Travel, and Travel Tripper shared a number of fascinating insights from their own travel research studies, conducted earlier this year. Topics included the importance of Google and how to influence your hotel’s rankings, search marketing tactics, PPC…

Redefining hotel guest loyalty with instant gratification

Redefining hotel guest loyalty with instant gratification

Guest loyalty programs, originally crafted to reward valuable guests with upgrades or special treatment, have now devolved into a pricing game. It started with OTAs offering discounted rates to loyalty members and creating programs for hotels to offer special and sometimes expensive value-adds to be attractive to OTA loyalty members, thereby driving customer loyalty to the OTAs rather than hotel direct. Then big brands like Hilton and Marriott fought back,…

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