Monthly Archives: July 2017

Creating the right rate plans for your hotel

Creating the right rate plans for your hotel

One of the most complex aspects of revenue management is creating the right rate plans for your hotel. But what exactly is a rate plan? It is the technical term given to different rates you see on a hotel website when you search for a set of dates. Rate plans work their magic behind the scenes so guests can have different options to choose from when planning a hotel stay….

What motivates and inspires European travelers to book trips?

What motivates and inspires European travelers to book trips?

A recently released Expedia study offered some fun and fascinating insights on the European travel market. The study surveyed over 3,000 European travelers, diving into the motivations and mindsets that influenced their decision-making. In the following article, we take a look at five of the most interesting findings with supporting tips and takeaways that all hotels can implement. 1) OTAs still lead hotel websites for planning and booking travel Hotels…

by John Power July 25, 2017 Comments Travel Trends
Do keywords still matter in SEO for hotels?

Do keywords still matter in SEO for hotels?

In the last few years, digital marketers have debated the importance of keywords in an SEO strategy. To understand this debate, we’ll need to step back and briefly look at the history of SEO. The meta keyword tag was introduced back in 1995, first popularized by search engines such as Infoseek and AltaVista. Placed alongside the meta title and meta description tags in the <head> section of a website, the…

by Matt Tutt July 20, 2017 Comments SEO
Evolving in a digital world where convenience is the new loyalty

Evolving in a digital world where convenience is the new loyalty

At a recent HSMAI event in London, keynote speaker Steven Van Belleghem spoke to local hoteliers about the role of digital in the human-centric hospitality industry. Entitled “When Digital Becomes Human,” the presentation challenged hoteliers to think about digital would evolve and the role it would play in consumer decision-making. In his keynote, Van Belleghem made a bold claim: digital has changed consumer expectations so much that convenience is now…

Hotel Data Security: Understanding the difference between PCI and PII compliance

Hotel Data Security: Understanding the difference between PCI and PII compliance

Data security is becoming an increasingly important issue in the digital age. In the past few years, companies such as Facebook, Amazon, and Yahoo have all suffered from high-profile breaches that have involved personal details of their users being leaked. When it comes to data security, the hospitality industry has proven to be especially vulnerable to attack. A 2016 report by Trustwave revealed that the hospitality sector had the second…

The biggest mistakes hotels make in email marketing

The biggest mistakes hotels make in email marketing

Email marketing is one of the most cost-effective high-ROI forms of marketing out there—at least when executed correctly. In reality, a lot of hotels hugely limit the success of their campaigns by consistently making a number of major errors. The following post outlines some of those errors in detail, including tips on how hotels can transform their email marketing by implementing a number of proven tactics for success. 1. Not…

by Nancy Huang July 11, 2017 Comments Marketing
How hotels can stay up in a down market

How hotels can stay up in a down market

Today, hotels are battling it out on numerous fronts to keep themselves ahead in a constantly challenging marketplace. Increased industry competition, the growth of the sharing economy, and the need to lower rates to attract price-savvy consumers are all taking their toll. However, hotel marketers are finding that by investing in their direct booking channel,  it’s more than possible to not only survive, but thrive in the face of these…

Subscribe to
Travel Tripper

Subscribe to our blog to get in-depth analysis and helpful resources on the latest hospitality trends