Monthly Archives: August 2017

[INFOGRAPHIC] 7 tips for encouraging online hotel reviews

[INFOGRAPHIC] 7 tips for encouraging online hotel reviews

Online reviews serve an important role in helping hotels get more visibility across distribution and marketing channels. The more reviews you have, the more you can boost your search or list ranking across various sites. Here we outline 7 ways you can encourage your guests to leave you reviews across TripAdvisor, Yelp, Google, Facebook, and more. Click to download a PDF or read our original article on how to encourage…

Legal issues when working with social influencers in travel

Legal issues when working with social influencers in travel

If hotel marketers’ inboxes could talk, they would tell you that on any given day they likely receive double-digit numbers of potential collaboration proposals from social influencers. Influencer marketing offers brands the opportunity to increase the reach of their brand story and tap into networks where the influencer commands social clout. In a recent post, we established that influencer marketing has the potential to be an effective channel, but as…

Booking.com experiments with star ratings to test price sensitivity

Booking.com experiments with star ratings to test price sensitivity

An August 4 article in the popular UK site MoneySavingExpert.com revealed that Booking.com recently ran an experiment with Morgans Hotel Group to see how star ratings impact bookings. During the test, Booking.com advertised the Hudson Hotel in New York as both a three-star and four-star property under slightly different names. (Note that star ratings for hotels around the world are accredited under varying systems, with the U.S. star ratings being…

How to benefit from hotel metasearch on a limited budget

How to benefit from hotel metasearch on a limited budget

There’s a common perception among hoteliers that metasearch campaigns are highly complicated and tough to do on a budget. In the following post, we’ll bust open that myth by revealing some of the strategies that can make metasearch work and deliver your hotel a strong return on investment. Sure, metasearch management can be tricky to understand, and OTAs do tend to dominate the major metasearch channels. But no matter what…

by Tris Heaword August 22, 2017 Comments Metasearch
Can I repost that photo on my hotel social media account?

Can I repost that photo on my hotel social media account?

Social media has made the act of sharing and reposting content as simple as clicking a button or adding a hashtag. This has in many ways changed the dynamic of marketing, allowing brands to tap into this user-generated content to amplify its marketing message and reach. Travel and hospitality brands especially benefit, as much of the content produced in this industry offers a visual feast on social platforms like Instagram,…

by Nancy Huang August 17, 2017 Comments Social Media
Join Travel Tripper at Wander Factor Virtual Summit 2017

Join Travel Tripper at Wander Factor Virtual Summit 2017

In the online travel space, winning attention and influencing guests is a growing challenge for all hotels. Today, leveraging the power of digital marketing has become crucial to gain loyal followers and drive bookings to your hotel brand. To help gain that vital edge, make sure you secure your free ticket for the Wander Factor Virtual Summit 2017. This 10-day online event is free to attend and will feature unrivaled digital…

Take advantage of these Facebook features for your hotel page

Take advantage of these Facebook features for your hotel page

Facebook has made a lot of updates to its business pages lately, releasing new features so fast we almost forget that they’re there. From innovative advertising opportunities to expansion into live video streaming, the following post looks at five of the latest features with tips on how your hotel can get the most out of its Facebook presence. Facebook profile and cover videos Just recently, Facebook began testing a new…

by Nancy Huang August 10, 2017 Comments Social Media
Are all hotel booking engines made equal?

Are all hotel booking engines made equal?

For many hotels, choosing the right booking engine often comes down to price. Rather than investing in the best product, the CRS vendor offering the cheapest deal can seem like the most attractive option. But price shouldn’t be the only factor when you’re weighing up your booking engine’s potential ROI. Long-term, the performance of the product can have a major impact on your bottom line and direct booking revenue. In…

[SLIDESHARE] How hotels can respond to online reviews

[SLIDESHARE] How hotels can respond to online reviews

Does your hotel have a proper strategy in place to address online reviews? Here are some tips on how to respond effectively to both negative and positive reviews. Read our original article: How to respond to negative (and positive) hotel reviews

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