Monthly Archives: September 2017

[INFOGRAPHIC] How to conduct a website usability test for your hotel

[INFOGRAPHIC] How to conduct a website usability test for your hotel

How well does your hotel website convert? Are you capturing enough bookings, or is there something potentially hurting conversion rates? One of the best ways to discover what is and isn’t working about your website is by conducting a usability test. Our infographic below shows you the basics of website usability testing, including what types of testers to recruit and what types of tests you can conduct. Click to download…

by Nate Lane September 28, 2017 Comments User Experience
Managing your hotel’s local listings to improve SEO

Managing your hotel’s local listings to improve SEO

Local listings play a crucial role in determining your level of online visibility and reputation. Not only do they impact your rank position in the search results, they provide customers with important information about your hotel that ultimately can influence their decision-making. But a lot of hotels aren’t aware just how important local listings are, so they fail to treat them with the level of attention they deserve. In the…

by Matt Tutt September 26, 2017 Comments SEO
Mobile booking: Why responsive design alone is insufficient

Mobile booking: Why responsive design alone is insufficient

As mobile becomes increasingly used to browse and book trips and accommodation, having a responsive web design has become imperative to cater to the needs of the omnichannel traveler. By adapting to whatever device the website is accessed on, responsive design ensures customers receive an optimal experience as they switch between desktop, tablet, and mobile. However, responsive design isn’t a panacea, and it shouldn’t be considered a feature for the…

by Natasha Prats September 21, 2017 Comments Mobile
How to prepare your hotel for a professional photo shoot

How to prepare your hotel for a professional photo shoot

In an increasingly visual world, the adage “a picture is worth a thousand words” couldn’t be more true when it comes to hotel marketing. When vacationers begin the process of choosing hotel accommodations, many are visiting multiple sources like the hotel website, OTAs, Facebook, Instagram, and Pinterest before deciding where to book. Travelers often use pictures to see if a hotel matches their desired “look and feel” for a property….

by Nate Lane September 19, 2017 Comments Marketing
Budget season tips: How to decide if your hotel needs a new website

Budget season tips: How to decide if your hotel needs a new website

It’s budgeting season, which means your hotel is probably ready to start planning how, when, and where you’ll be investing during 2018. In the following two-part series, we’ll be offering expert tips to help you budget for two areas that could define how successful you are next year—your digital marketing strategy and your hotel website. Investing in a new website can have a huge impact on your hotel’s direct bookings…

by Nate Lane September 14, 2017 Comments Web Design
Budget season tips: Mapping your hotel’s 2018 digital marketing budget

Budget season tips: Mapping your hotel’s 2018 digital marketing budget

It’s budgeting season, which means your hotel is probably ready to start planning how, when and where you’ll be investing during 2018. In the following two-part series, we’ll be offering expert tips to help you budget for two areas that could define how successful you are next year—your digital marketing strategy and your hotel website. When it comes to allocating your digital marketing budget for 2018, our top tip is…

by Ben Hanley September 14, 2017 Comments Marketing, PPC
Boutique hotels see Airbnb as potential distribution channel

Boutique hotels see Airbnb as potential distribution channel

Airbnb’s founder Brian Chesky recently said on Twitter that 15,000 boutique hotels have a listing on the platform since being allowed to join last November. At first glance, hotels advertising on Airbnb might seem an unlikely relationship. After all, the company is frequently claimed to represent a growing threat to the hotel industry, winning the loyalty of travelers and stealing market share. But a strong contingent of hotels see the…

by Nancy Huang September 8, 2017 Comments Hotel Distribution
Beyond TripAdvisor: the online review sites every hotel needs on their radar

Beyond TripAdvisor: the online review sites every hotel needs on their radar

In the digital age, online reviews have become an important digital currency for hotels—the more you have, the stronger your online position. Savvy online travelers frequently make their decisions based on the recommendations of others, and 95% of people say they read reviews before making a booking. Of all the review sites out there, TripAdvisor is still widely regarded as number one. But things are changing. A number of review…

Subscribe to
Travel Tripper

Subscribe to our blog to get in-depth analysis and helpful resources on the latest hospitality trends