All posts by Ben Hanley

How does TripAdvisor rank hotels?

How does TripAdvisor rank hotels?

Online guest reviews have become worth their weight in gold to hotels. Today, a huge 95% of people read a travel review before they book a trip, which means building a strong online reputation plays a fundamental part in attracting guests and driving bookings. Google, Facebook and Yelp all have significant influence in the online travel review space. But TripAdvisor still reigns supreme. With over 455 million average monthly unique…

What is social proof, and how can you  use it on your hotel website?

What is social proof, and how can you use it on your hotel website?

Shop on the web for a short time and you’ll quickly realize how integral social proof is to the online shopping experience. This social proof comes in numerous forms, from customer reviews and testimonials to star ratings and Facebook Likes. All of which let shoppers know that the service or product they’re interested in comes recommended by others. In turn, this brings confidence and reassurance to the buying process, increasing…

How to advertise your hotel around a city event

How to advertise your hotel around a city event

From a major national marathon to a hip local art festival, an upcoming event near your property often means more visitors in town. And that means a golden opportunity to boost booking revenue from a sudden surge in demand for hotel rooms. But how do you make sure your hotel capitalizes on this influx in potential guests? In the following post, we’ll discuss how to create a PPC campaign around…

by Ben Hanley October 17, 2017 Comments PPC
Budget season tips: Mapping your hotel’s 2018 digital marketing budget

Budget season tips: Mapping your hotel’s 2018 digital marketing budget

It’s budgeting season, which means your hotel is probably ready to start planning how, when and where you’ll be investing during 2018. In the following two-part series, we’ll be offering expert tips to help you budget for two areas that could define how successful you are next year—your digital marketing strategy and your hotel website. When it comes to allocating your digital marketing budget for 2018, our top tip is…

by Ben Hanley September 14, 2017 Comments Marketing, PPC
Beyond TripAdvisor: the online review sites every hotel needs on their radar

Beyond TripAdvisor: the online review sites every hotel needs on their radar

In the digital age, online reviews have become an important digital currency for hotels—the more you have, the stronger your online position. Savvy online travelers frequently make their decisions based on the recommendations of others, and 95% of people say they read reviews before making a booking. Of all the review sites out there, TripAdvisor is still widely regarded as number one. But things are changing. A number of review…

Using Remarketing Lists for Search Ads (RLSAs) to drive higher ROAS on your hotel’s paid search campaigns

Using Remarketing Lists for Search Ads (RLSAs) to drive higher ROAS on your hotel’s paid search campaigns

Of all the various tools that Google AdWords provides for digital marketers, one of most useful (and perhaps underused) ones for the hotel industry is its Remarketing Lists for Search Ads, also known as RLSAs. What are RLSAs? RLSAs allow hotel advertisers to tailor search campaigns based on whether a user has previously visited the hotel website, and the pages that the user has visited on the site. Users are…

by Ben Hanley May 4, 2017 Comments PPC

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