All posts by Gautam Lulla

Understanding the true cost of distribution: Are you leaving money on the table by ignoring your direct channel?

Understanding the true cost of distribution: Are you leaving money on the table by ignoring your direct channel?

Hotels can make the biggest impact to their bottom line with an optimized direct channel. But a recent white paper by HEDNA found most independent properties are underinvesting and undervaluing this crucial part of their business. In “Hotel Distribution Data Management And Analysis,” HEDNA discovered that just 48% of independents look closely at cost of distribution. Independents were also the least likely to use analytics to make decisions about distribution…

6 hotel booking trends we’re watching in 2018

6 hotel booking trends we’re watching in 2018

Significant changes look set to transform the travel industry in 2018. Blockchain technology, China’s booming tourist sector, and the continuing travel ambitions of Airbnb, Facebook and Google all look set to define the coming 12 months. Here are six major trends we will be keeping an eye on in 2018. 1. Review platforms attempting to dethrone TripAdvisor The dominance of the world’s biggest travel review site will be heavily challenged…

by Gautam Lulla January 9, 2018 Comments Travel Trends
5 ways hotels can use behavioral economics to improve conversion rates

5 ways hotels can use behavioral economics to improve conversion rates

Understanding the rationale behind consumer decision-making has long been an obsession for marketers. Popularized today as behavioral economics, brands such as Amazon and Netflix invest millions into understanding the psychology of their consumers shopping habits in order to drive purchases. In the travel industry, OTAs also build their platforms around principles of buying psychology to boost conversion rates. Yet far from being a secret or expensive investment, many of these…

Key North American and European Hospitality Conferences for 2018

Key North American and European Hospitality Conferences for 2018

From analyzing the latest industry trends and technological innovations to assessing financial forecasts and shifting customer needs, the key hospitality conferences of 2018 will cover a diversity of wide-ranging issues. Here are 20 major upcoming events to look out for in North America and Europe. The Americas HEDNA Where: The Fairmont Austin Hotel, Austin, Texas When: Jan 29-31 At its annual Global Distribution Conference, HEDNA (the Hotel Electronic Distribution Network…

Are all hotel booking engines made equal?

Are all hotel booking engines made equal?

For many hotels, choosing the right booking engine often comes down to price. Rather than investing in the best product, the CRS vendor offering the cheapest deal can seem like the most attractive option. But price shouldn’t be the only factor when you’re weighing up your booking engine’s potential ROI. Long-term, the performance of the product can have a major impact on your bottom line and direct booking revenue. In…

Choosing the right hotel booking engine and reservations system

Choosing the right hotel booking engine and reservations system

Today, the most advanced booking systems can radically alter how a hotel operates. With a wealth of front-end and back-end features, they have the power to drive direct bookings, grow revenue, increase efficiency and create a much more user-friendly experience for hotel staff and their guests. The following post offers a guide to how the latest tools can bring dramatic transformation to your own hotel’s booking platform. Delivering complete flexibility…

[SLIDESHARE] Apply these 3 e-commerce principles to optimize your hotel website

[SLIDESHARE] Apply these 3 e-commerce principles to optimize your hotel website

If hotels want to secure more direct bookings, they’ll need to start seeing their hotel website as an e-commerce site, not just any old marketing tool. That means embracing the key principles that drive conversion on a site: user experience, conversion triggers, and the travelers’ booking journey. Read more about these 3 principles in our Slideshare below. To learn more, read our original article: Applying e-commerce principles to hotel websites.

by Gautam Lulla March 30, 2017 Comments E-commerce
6 hotel booking trends we’re watching in 2017

6 hotel booking trends we’re watching in 2017

The travel industry has some major changes ahead of it. Virtual reality marketing, voice-controlled travel bookings, and the growing ambitions of brands such as Google and Facebook all look set to define the next 12 months. Here are six major trends we will be keeping an eye on in 2017. 1. Voice search As travel research increasingly moves to mobile, the value of voice-activated technology is becoming more apparent. Instead of…

by Gautam Lulla January 17, 2017 Comments Travel Trends
Key hospitality conferences in 2017 for North America and Europe

Key hospitality conferences in 2017 for North America and Europe

From analyzing the latest industry trends and technological innovations to assessing financial forecasts and shifting customer needs, the world’s major hospitality conferences of 2017 will cover a diversity of wide-ranging issues. Here are 15 of the big events to look out for in North America and Europe. HSMAI Adrian Awards Gala Where: Marriott Marquis, New York City, USA When: February 21 The HSMAI Adrian Awards’ glitzy black-tie award ceremony is…

OTAs and rate disparity: The problem with traditional price-checking tools

OTAs and rate disparity: The problem with traditional price-checking tools

In recent years, the development of travel metasearch—sites which aggregate pricing to help users find the best deals—has transformed the way travelers seek out the best deals for hotels. Theoretically, metasearch sites display pricing from different vendors (usually OTAs or hotel sites) with links that take users to the vendor site to book. To earn revenue, metasearch sites have sold link placement positions to the highest bidder in a cost-per-click…

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