All posts by Matt Tutt

How Google’s latest experiments with metasearch could impact hotels

How Google’s latest experiments with metasearch could impact hotels

Just a few weeks ago, Google began testing a new hotel pricing and availability graph. This new feature shows average pricing for hotels when users carry out a branded hotel search on Google via desktop. Below, you can see an example of this price and room availability graph for hotel-specific searches. It’s positioned directly above the first organic search result (which is typically where you would see a hotel’s official…

by Matt Tutt August 15, 2018 Comments Marketing, SEO
How to do a health check on your hotel website using the server log file

How to do a health check on your hotel website using the server log file

Ensuring that your hotel website has a good technical SEO setup is crucial for the success of your SEO strategy. Otherwise you may jeopardize your site’s search ranking if the backend isn’t set up properly. Conducting a server log file analysis can help ensure that your site is indexable—meaning that search engines can correctly detect the content on your site—and it also allows you to detect other potential issues. What…

by Matt Tutt August 6, 2018 Comments Marketing, SEO
A hotel’s guide to image SEO in 2018

A hotel’s guide to image SEO in 2018

Image search is an often-overlooked element of SEO, but hotels that take the time to optimize their imagery will find that it can bring significant benefits to their marketing efforts. With travel being such a visual and emotive industry, strong imagery, made easily searchable through strong optimization, can be a good way to inspire travellers to visit your destination, show off your hotel’s venue or event/function facilities, and build the…

by Matt Tutt March 20, 2018 Comments SEO
An introduction to the new Google Search Console — what’s new?

An introduction to the new Google Search Console — what’s new?

The Google Search team have been busy making big changes to Google Search Console (GSC), an essential free tool for webmasters to monitor how their website is performing within Google Search. An essential part of any SEO toolkit, Google had began rolling out a brand new version of Search Console in the past few weeks. It should now be live for everyone, although it’s still very much in Beta. As…

by Matt Tutt February 22, 2018 Comments SEO
Using public relations to benefit your hotel website SEO

Using public relations to benefit your hotel website SEO

The old SEO mantra “Content is King” still rings true. But it’s not enough to publish a great piece of content for your website without creating a strategic plan to share it with your audience. Whether you’re announcing your latest blog post, or promoting your plush new room upgrades, promoting your message with a tailored PR strategy can increase the attention Google pays to your website, driving extra traffic to…

by Matt Tutt February 13, 2018 Comments SEO
SEO trends that hotels should watch in 2018

SEO trends that hotels should watch in 2018

A new year always brings new changes in the world of digital marketing, particularly for the always evolving world of search engine optimization. This year we can expect some important new SEO trends that will influence our hotel marketing initiatives, perhaps the biggest of which will be the rollout of Google’s mobile-first index, which they have already begun to test for some sites. Security, voice search, video, and search listings…

by Matt Tutt January 16, 2018 Comments SEO
SEO checks to perform when switching to SSL on your hotel website

SEO checks to perform when switching to SSL on your hotel website

Google’s been pushing for some time that all websites use SSL (Secure Sockets Layer) to ensure higher levels of security across the web. More than half of the websites on the web have already done so, with the most visible result being that the site URL now reads https:// instead of the usual http://. For the sites that haven’t yet switched, Google announced that they’ll start showing “This website is…

by Matt Tutt December 1, 2017 Comments SEO
What is Google Q&A and how can hotels use it?

What is Google Q&A and how can hotels use it?

A few weeks ago Google started rolling a new feature within Google Maps that allows users to ask questions to a business directly from the search results page. The feature, labelled as Google Q&A, looks to have big impacts for local businesses, including hotels. The following article will examine how hotels can use this new feature for promotions, including how to enable it, how to manage it, issues surrounding it,…

How hotels can mitigate the digital impact of natural disasters

How hotels can mitigate the digital impact of natural disasters

With this year’s Atlantic hurricane season being one of the 10 most active hurricane seasons on record (14 named storms and 8 hurricanes), combined with the devastating earthquakes in Mexico, the hotel industry in these affected areas have taken a serious hit—both physically through damage to their properties and financially through the loss of bookings. The Miami Herald reported that hotels in Miami-Dade were only 42 percent full between Sep…

Managing your hotel’s local listings to improve SEO

Managing your hotel’s local listings to improve SEO

Local listings play a crucial role in determining your level of online visibility and reputation. Not only do they impact your rank position in the search results, they provide customers with important information about your hotel that ultimately can influence their decision-making. But a lot of hotels aren’t aware just how important local listings are, so they fail to treat them with the level of attention they deserve. In the…

by Matt Tutt September 26, 2017 Comments SEO

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