All posts by Matt Tutt

An introduction to the new Google Search Console — what’s new?

An introduction to the new Google Search Console — what’s new?

The Google Search team have been busy making big changes to Google Search Console (GSC), an essential free tool for webmasters to monitor how their website is performing within Google Search. An essential part of any SEO toolkit, Google had began rolling out a brand new version of Search Console in the past few weeks. It should now be live for everyone, although it’s still very much in Beta. As…

by Matt Tutt February 22, 2018 Comments SEO
Using public relations to benefit your hotel website SEO

Using public relations to benefit your hotel website SEO

The old SEO mantra “Content is King” still rings true. But it’s not enough to publish a great piece of content for your website without creating a strategic plan to share it with your audience. Whether you’re announcing your latest blog post, or promoting your plush new room upgrades, promoting your message with a tailored PR strategy can increase the attention Google pays to your website, driving extra traffic to…

by Matt Tutt February 13, 2018 Comments SEO
SEO trends that hotels should watch in 2018

SEO trends that hotels should watch in 2018

A new year always brings new changes in the world of digital marketing, particularly for the always evolving world of search engine optimization. This year we can expect some important new SEO trends that will influence our hotel marketing initiatives, perhaps the biggest of which will be the rollout of Google’s mobile-first index, which they have already begun to test for some sites. Security, voice search, video, and search listings…

by Matt Tutt January 16, 2018 Comments SEO
SEO checks to perform when switching to SSL on your hotel website

SEO checks to perform when switching to SSL on your hotel website

Google’s been pushing for some time that all websites use SSL (Secure Sockets Layer) to ensure higher levels of security across the web. More than half of the websites on the web have already done so, with the most visible result being that the site URL now reads https:// instead of the usual http://. For the sites that haven’t yet switched, Google announced that they’ll start showing “This website is…

by Matt Tutt December 1, 2017 Comments SEO
What is Google Q&A and how can hotels use it?

What is Google Q&A and how can hotels use it?

A few weeks ago Google started rolling a new feature within Google Maps that allows users to ask questions to a business directly from the search results page. The feature, labelled as Google Q&A, looks to have big impacts for local businesses, including hotels. The following article will examine how hotels can use this new feature for promotions, including how to enable it, how to manage it, issues surrounding it,…

How hotels can mitigate the digital impact of natural disasters

How hotels can mitigate the digital impact of natural disasters

With this year’s Atlantic hurricane season being one of the 10 most active hurricane seasons on record (14 named storms and 8 hurricanes), combined with the devastating earthquakes in Mexico, the hotel industry in these affected areas have taken a serious hit—both physically through damage to their properties and financially through the loss of bookings. The Miami Herald reported that hotels in Miami-Dade were only 42 percent full between Sep…

Managing your hotel’s local listings to improve SEO

Managing your hotel’s local listings to improve SEO

Local listings play a crucial role in determining your level of online visibility and reputation. Not only do they impact your rank position in the search results, they provide customers with important information about your hotel that ultimately can influence their decision-making. But a lot of hotels aren’t aware just how important local listings are, so they fail to treat them with the level of attention they deserve. In the…

by Matt Tutt September 26, 2017 Comments SEO
Do keywords still matter in SEO for hotels?

Do keywords still matter in SEO for hotels?

In the last few years, digital marketers have debated the importance of keywords in an SEO strategy. To understand this debate, we’ll need to step back and briefly look at the history of SEO. The meta keyword tag was introduced back in 1995, first popularized by search engines such as Infoseek and AltaVista. Placed alongside the meta title and meta description tags in the <head> section of a website, the…

by Matt Tutt July 20, 2017 Comments SEO
5 free SEO tools to improve your hotel’s search engine performance

5 free SEO tools to improve your hotel’s search engine performance

Despite Google’s relentless expansion of its advertising platforms, which have pushed organic search results further down the page, organic traffic still makes up most of a hotel’s online traffic and revenue. SEO still plays an important role in digital marketing, and hotels should do as much as possible to optimize their websites for search. But managing your hotel SEO doesn’t have to be an overly costly venture—there are many free…

by Matt Tutt June 20, 2017 Comments SEO
[SLIDESHARE] 5 key tips for improving your hotel’s search ranking

[SLIDESHARE] 5 key tips for improving your hotel’s search ranking

There are myriad SEO techniques and strategies you can use to improve your hotel website’s search engine ranking, but first it’s important to have the basics down. Here are five key things you can do right away to build the foundation of your hotel’s web presence. Read our original article: Hotel SEO 101 with Cyrus Shepard from Moz.

by Matt Tutt May 23, 2017 Comments SEO

Subscribe to
Travel Tripper

Subscribe to our blog to get in-depth analysis and helpful resources on the latest hospitality trends