All posts by Matt Tutt

What is Google Q&A and how can hotels use it?

What is Google Q&A and how can hotels use it?

A few weeks ago Google started rolling a new feature within Google Maps that allows users to ask questions to a business directly from the search results page. The feature, labelled as Google Q&A, looks to have big impacts for local businesses, including hotels. The following article will examine how hotels can use this new feature for promotions, including how to enable it, how to manage it, issues surrounding it,…

How hotels can mitigate the digital impact of natural disasters

How hotels can mitigate the digital impact of natural disasters

With this year’s Atlantic hurricane season being one of the 10 most active hurricane seasons on record (14 named storms and 8 hurricanes), combined with the devastating earthquakes in Mexico, the hotel industry in these affected areas have taken a serious hit—both physically through damage to their properties and financially through the loss of bookings. The Miami Herald reported that hotels in Miami-Dade were only 42 percent full between Sep…

Managing your hotel’s local listings to improve SEO

Managing your hotel’s local listings to improve SEO

Local listings play a crucial role in determining your level of online visibility and reputation. Not only do they impact your rank position in the search results, they provide customers with important information about your hotel that ultimately can influence their decision-making. But a lot of hotels aren’t aware just how important local listings are, so they fail to treat them with the level of attention they deserve. In the…

by Matt Tutt September 26, 2017 Comments SEO
Do keywords still matter in SEO for hotels?

Do keywords still matter in SEO for hotels?

In the last few years, digital marketers have debated the importance of keywords in an SEO strategy. To understand this debate, we’ll need to step back and briefly look at the history of SEO. The meta keyword tag was introduced back in 1995, first popularized by search engines such as Infoseek and AltaVista. Placed alongside the meta title and meta description tags in the <head> section of a website, the…

by Matt Tutt July 20, 2017 Comments SEO
5 free SEO tools to improve your hotel’s search engine performance

5 free SEO tools to improve your hotel’s search engine performance

Despite Google’s relentless expansion of its advertising platforms, which have pushed organic search results further down the page, organic traffic still makes up most of a hotel’s online traffic and revenue. SEO still plays an important role in digital marketing, and hotels should do as much as possible to optimize their websites for search. But managing your hotel SEO doesn’t have to be an overly costly venture—there are many free…

by Matt Tutt June 20, 2017 Comments SEO
[SLIDESHARE] 5 key tips for improving your hotel’s search ranking

[SLIDESHARE] 5 key tips for improving your hotel’s search ranking

There are myriad SEO techniques and strategies you can use to improve your hotel website’s search engine ranking, but first it’s important to have the basics down. Here are five key things you can do right away to build the foundation of your hotel’s web presence. Read our original article: Hotel SEO 101 with Cyrus Shepard from Moz.

by Matt Tutt May 23, 2017 Comments SEO
Ensuring your hotel website is optimized for mobile

Ensuring your hotel website is optimized for mobile

Ensuring that your hotel’s website is optimised for mobile search is essential if you don’t want to miss out on key traffic and potential bookings. Much has been said already about the rise of mobile search and its role in the customer booking journey, as well as mobile marketing strategies for hotels. This article will focus specifically on mobile search engine optimization. To ensure your hotel’s website is optimized fully…

by Matt Tutt May 11, 2017 Comments Mobile, SEO
[INFOGRAPHIC] 7 ways hotels can build SEO backlinks

[INFOGRAPHIC] 7 ways hotels can build SEO backlinks

An important strategy for any hotel website’s SEO plan is to obtain backlinks, which are hyperlinks to your website coming in from another website. Backlinks from legitimate sites signal to search engines that your content is important, and can help increase your domain authority and overall search engine ranking. Here are 7 ways that your hotel can build backlinks online. Click to download a PDF or read our original article…

by Matt Tutt April 27, 2017 Comments SEO
A hotel’s guide to using Schema markup

A hotel’s guide to using Schema markup

Schema markup, also known as Structured Data, is code used to help search engines understand and interpret specific pieces of data from your website. Schema markup exists for a wide variety of businesses, but in this case we’re going to be looking at Schema markup from the perspective of a hotel. Probably the easiest way to understand what Schema markup is, or what it does, is by showing some screenshots…

by Matt Tutt February 10, 2017 Comments SEO
What is Google Tag Manager and how can hotels take advantage of it?

What is Google Tag Manager and how can hotels take advantage of it?

Google Tag Manager is a free online tool which enables multiple web scripts to be run within a tag, enabling webmasters to consolidate all their existing JavaScript and HTML tags into one, while at the same time providing a powerful platform with a range of other features. Tag Manager was introduced by Google back in 2012 and was promoted as a way of helping non-developers to be able to easily…

by Matt Tutt January 27, 2017 Comments Analytics

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