All posts by Nancy Huang

Evolving in a digital world where convenience is the new loyalty

Evolving in a digital world where convenience is the new loyalty

At a recent HSMAI event in London, keynote speaker Steven Van Belleghem spoke to local hoteliers about the role of digital in the human-centric hospitality industry. Entitled “When Digital Becomes Human,” the presentation challenged hoteliers to think about digital would evolve and the role it would play in consumer decision-making. In his keynote, Van Belleghem made a bold claim: digital has changed consumer expectations so much that convenience is now…

The biggest mistakes hotels make in email marketing

The biggest mistakes hotels make in email marketing

Email marketing is one of the most cost-effective high-ROI forms of marketing out there—at least when executed correctly. In reality, a lot of hotels hugely limit the success of their campaigns by consistently making a number of major errors. The following post outlines some of those errors in detail, including tips on how hotels can transform their email marketing by implementing a number of proven tactics for success. 1. Not…

by Nancy Huang July 11, 2017 Comments Marketing
Top 10 Hotels on Instagram, 2017 edition

Top 10 Hotels on Instagram, 2017 edition

As one of the most prominent social media platforms today, Instagram’s undeniable power to influence consumer decision-making is stronger than ever. With 700 million monthly active users, selling a product on Instagram has never been easier, especially now that Facebook has extended Dynamic Ads to the Instagram platform. We have updated our original list of top 10 hotels on Instagram to share with you some of the most popular accounts…

by Nancy Huang June 23, 2017 Comments Social Media
The latest in hotel booking and travel apps

The latest in hotel booking and travel apps

As the amount of bookings continue to rise on mobile, there’s been an explosion in the amount of hotel and travel apps flooding the market. Today, travelers can search for last-minute deals, seek curated concierge services, and “talk” with a chatbot about their booking through sophisticated, user-friendly apps. For hotels, the latest apps represent an alternate distribution channel to reach an increasingly mobile-reliant consumer. With that in mind, here are…

How to use social influencers successfully to market your hotel

How to use social influencers successfully to market your hotel

Influencer marketing has received quite a lot of buzz in recent years and was even rated the fastest-growing online customer acquisition method. Hotel brands are lavishing freebies to Instagram and YouTube stars in return for posts or videos. And this year, nearly 50% of US marketers will increase their influencer marketing budgets this year. Essentially the digital age’s version of a celebrity endorsement, influencer marketing is a powerful way to…

Facebook’s Head of Travel reveals their ambitions for travel planning and booking

Facebook’s Head of Travel reveals their ambitions for travel planning and booking

There was a telling interview in Skift with Facebook’s Head of Travel, Christine Warner, that illustrates just how ambitious the company is getting about travel. Interestingly, Warner described Facebook as a “discovery platform” and Instagram as “a place for inspiration”—terms that Google uses in its own “micro-moments” language. While these phrases are now widely used by industry marketers, its use by Facebook’s own Head of Travel takes on added meaning. At…

Takeaways from our webinar, “Building the perfect hotel tech stack”

Takeaways from our webinar, “Building the perfect hotel tech stack”

During a webinar last month, we discussed how to build the perfect hotel stack with three industry experts from Travel Tripper, SnapShot and StayNTouch. The range of topics included the benefits of a modern CRS, mobile PMS, and how hotels can embrace a new wave of technology that looks set to revolutionize the industry. Click below to listen to a full recording of the webinar and read on to see…

What Google’s pivot to an “AI first” company means for the travel sector

What Google’s pivot to an “AI first” company means for the travel sector

At ITB Berlin in March 2017, Google announced that it now considers itself an “AI-first” company, moving away from its mobile-first position. This fascinating shift in focus reveals how Google expects artificial intelligence to infiltrate our lives in the coming years, and it comes with some significant implications for the travel sector. Google is already shaping a world where artificial intelligence is rapidly expanding beyond our desktops and smartphones into…

Takeaways from our webinar, “Optimizing your hotel booking funnel”

Takeaways from our webinar, “Optimizing your hotel booking funnel”

Last month, we hosted a webinar that addressed how hotels can use smart digital marketing to optimize their booking funnel and boost direct bookings. We spoke with four industry experts from Travel Tripper, Google, Voyat, and Highgate Hotels, covering a range of topics ranging from search marketing tips and personalized advertising to website conversion tactics. View the recording below, or read on to see a list of the top takeaways from…

How hotels are exploring the huge potential of 360-degree VR video

How hotels are exploring the huge potential of 360-degree VR video

Once regarded with skepticism, virtual reality is quickly showing promise as a hugely powerful marketing tool in travel. As the technology improves and production costs come down, a number of hotels, airlines and tourism companies are now investing in VR marketing, and many are seeing impressive results. To dive deeper into this exciting travel trend, we interviewed Sean Scanlin of EyeFull Media, a video production company that also specializes in…

Subscribe to
Travel Tripper

Subscribe to our blog to get in-depth analysis and helpful resources on the latest hospitality trends