All posts by Nancy Huang

Directly Speaking with Travel Tripper, Ep 3 — Real Time Ads

Directly Speaking with Travel Tripper, Ep 3 — Real Time Ads

Learn about the newest digital marketing innovation created by yours truly: Real Time Ads. What is it and how has it helped hotels achieve a 68% boost in conversion rates on their search marketing ads? Why does Google think we’re awesome (and wrote a case study about us)? Are the best ideas born over warm beer? All this and more on the latest episode of “Directly Speaking with Travel Tripper.”…

by Nancy Huang June 12, 2018 Comments PPC, Vlog
Directly Speaking with Travel Tripper, Ep 2 — Competitive Keyword Bidding

Directly Speaking with Travel Tripper, Ep 2 — Competitive Keyword Bidding

We’re back with a new vlog! As you can see, we’ve changed the name a bit, thanks to some good ideas by our team. In this second episode, we delve into the world of competitive keyword bidding on search engine ads. Is it illegal? Should you do it? Is it worth it? All that and a fast-food chicken analogy in this episode of “Directly Speaking.” Podcast version on SoundCloud:

by Nancy Huang May 3, 2018 Comments PPC, Vlog
Behind the Screens with Travel Tripper, Ep 1 – Attribution and why it matters

Behind the Screens with Travel Tripper, Ep 1 – Attribution and why it matters

We’ve started a vlog! In our first episode, Tris Heaword and Ben Hanley, our Directors of Digital Marketing, talk all about attribution in hotel marketing. What is it, really? Why is it important? And how are marketing agencies using attribution to pull the wool over your eyes? All this—and a special easter egg at the end!—in our very first episode. Watch the video below or listen to the SoundCloud file as…

by Nancy Huang April 10, 2018 Comments Analytics, Vlog
Inspiring travelers with Facebook’s new Trip Consideration

Inspiring travelers with Facebook’s new Trip Consideration

Facebook has been extremely busy expanding its presence in the travel space over the past year. Last year saw the launch of City Guides, a tool that lets Facebook users discover hotels, restaurants, tours and activities based on the recommendations of their friends. The company also began letting users leave comments and traditional star reviews on the hotel page, and started providing local recommendations to its users when they visited…

by Nancy Huang March 29, 2018 Comments Social Media
How Airbnb’s latest announcements may transform the online booking space

How Airbnb’s latest announcements may transform the online booking space

Airbnb is on a blitz as of late, announcing major product changes, wooing hotels, and drawing the battle lines against the OTAs all within the span of a few months. During a speech at this year’s ITB Berlin, Airbnb’s Co-Founder Nathan Blecharczyk announced new updates and initiatives both on the B2C and B2B front. Rolling out throughout 2018, a raft of improvements are being made to achieve a lofty goal….

Revisiting chat apps: What messaging platforms are best for your hotel?

Revisiting chat apps: What messaging platforms are best for your hotel?

Messaging platforms are fast becoming the new way for businesses to interact with customers. When communicating with brands, 54% of US social media users say they prefer messaging platforms to email, phone, and online chat. Much of this comes down to ubiquity. Millions of people use chat apps on a daily basis to talk with friends and family. By extension, this familiarity makes them a preferred way to communicate with…

by Nancy Huang February 20, 2018 Comments Mobile
How can we get Millennials to book direct?

How can we get Millennials to book direct?

Millennials travel more than any other demographic. On average, they take 35 days of vacation each year, and they’re also bucking the trend by increasing their annual travel spend as other generations intend to be more conservative with their cash. As it turns out, OTAs are the ones benefiting the most from this lucrative market segment: studies show that over half of Millennials book through OTAs. That means hotels are…

by Nancy Huang January 30, 2018 Comments Travel Trends
How to encourage guests to write hotel reviews on TripAdvisor, Yelp, Google and Facebook

How to encourage guests to write hotel reviews on TripAdvisor, Yelp, Google and Facebook

Online guest reviews are more important than ever. In researching hotels, potential customers are proactively seeking information about the experiences of previous guests. Reviews and star ratings on websites like TripAdvisor, Yelp, Google, and Facebook all play an extremely important role in getting new customers to book. The more reviews available, the more trustworthy a hotel will appear. Today’s traveler arrives well-informed, with a huge 95% reading online reviews before…

New hotel booking sites take advantage of industry loopholes

New hotel booking sites take advantage of industry loopholes

Almost seven years since HotelTonight launched its tonight-only hotel booking app, the industry has been flooded with a host of ambitious startups looking to find similar success. At the recent PhocusWright Summit, almost half of the 24 startups presenting their ideas were related to hotel booking apps. However, during a rapid 3-minute question round, potential investor Chris Hemmeter questioned the sustainability of one of the startup’s business models, raising concerns…

6 creative multimedia marketing campaigns to inspire your hotel

6 creative multimedia marketing campaigns to inspire your hotel

A great multimedia marketing campaign has the power to build brand awareness, drive traffic, and ultimately lead to more direct bookings. But throwing a glitzy affair and producing creative and inspiring content alone isn’t enough. True multimedia success involves reaching target audiences on the various digital platforms they use most, as well as getting them to engage and interact with the campaign itself. In the hotel industry, there are certain…

by Nancy Huang November 1, 2017 Comments Content Marketing

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