All posts by Nancy Huang

How to use social influencers successfully to market your hotel

How to use social influencers successfully to market your hotel

Influencer marketing has received quite a lot of buzz in recent years and was even rated the fastest-growing online customer acquisition method. Hotel brands are lavishing freebies to Instagram and YouTube stars in return for posts or videos. And this year, nearly 50% of US marketers will increase their influencer marketing budgets this year. Essentially the digital age’s version of a celebrity endorsement, influencer marketing is a powerful way to…

Facebook’s Head of Travel reveals their ambitions for travel planning and booking

Facebook’s Head of Travel reveals their ambitions for travel planning and booking

There was a telling interview in Skift with Facebook’s Head of Travel, Christine Warner, that illustrates just how ambitious the company is getting about travel. Interestingly, Warner described Facebook as a “discovery platform” and Instagram as “a place for inspiration”—terms that Google uses in its own “micro-moments” language. While these phrases are now widely used by industry marketers, its use by Facebook’s own Head of Travel takes on added meaning. At…

Takeaways from our webinar, “Building the perfect hotel tech stack”

Takeaways from our webinar, “Building the perfect hotel tech stack”

During a webinar last month, we discussed how to build the perfect hotel stack with three industry experts from Travel Tripper, SnapShot and StayNTouch. The range of topics included the benefits of a modern CRS, mobile PMS, and how hotels can embrace a new wave of technology that looks set to revolutionize the industry. Click below to listen to a full recording of the webinar and read on to see…

What Google’s pivot to an “AI first” company means for the travel sector

What Google’s pivot to an “AI first” company means for the travel sector

At ITB Berlin in March 2017, Google announced that it now considers itself an “AI-first” company, moving away from its mobile-first position. This fascinating shift in focus reveals how Google expects artificial intelligence to infiltrate our lives in the coming years, and it comes with some significant implications for the travel sector. Google is already shaping a world where artificial intelligence is rapidly expanding beyond our desktops and smartphones into…

Takeaways from our webinar, “Optimizing your hotel booking funnel”

Takeaways from our webinar, “Optimizing your hotel booking funnel”

Last month, we hosted a webinar that addressed how hotels can use smart digital marketing to optimize their booking funnel and boost direct bookings. We spoke with four industry experts from Travel Tripper, Google, Voyat, and Highgate Hotels, covering a range of topics ranging from search marketing tips and personalized advertising to website conversion tactics. View the recording below, or read on to see a list of the top takeaways from…

How hotels are exploring the huge potential of 360-degree VR video

How hotels are exploring the huge potential of 360-degree VR video

Once regarded with skepticism, virtual reality is quickly showing promise as a hugely powerful marketing tool in travel. As the technology improves and production costs come down, a number of hotels, airlines and tourism companies are now investing in VR marketing, and many are seeing impressive results. To dive deeper into this exciting travel trend, we interviewed Sean Scanlin of EyeFull Media, a video production company that also specializes in…

Hotel marketing past, present, and future: An interview with Imtiaz Ali

Hotel marketing past, present, and future: An interview with Imtiaz Ali

When Imtiaz Ali began his successful career in hospitality at a luxury hotel in midtown Manhattan, his primary objective, customer satisfaction, was simple to achieve. Go above and beyond guest expectations, anticipate guest needs and deliver before being asked, and genuinely care to make them happy. Though these basics remain centered in the spirit of hospitality, the competition to attract guests to your hotel has changed significantly since then. Ali…

Travel Tripper honored with Platinum Award in Digital Marketing at HSMAI’s 60th Adrian Awards

Travel Tripper honored with Platinum Award in Digital Marketing at HSMAI’s 60th Adrian Awards

On Feb. 21, the Hospitality Sales & Marketing Association International (HSMAI) honored Travel Tripper with a Platinum Adrian Award for digital marketing excellence for its winning entry in the 60th annual Adrian Awards. The Adrian Awards, one of the most respected awards in the travel and hospitality industry, honors the best of the year in travel marketing in the categories of digital marketing, advertising, and public relations. Travel Tripper’s winning…

[INFOGRAPHIC] 7 tips for fostering guest loyalty

[INFOGRAPHIC] 7 tips for fostering guest loyalty

The cost of acquiring a new hotel guest is arguably more expensive than getting repeat business from guests who have already visited. So when it comes to costly OTA guests, hotels should do everything in their power to earn these guests’ future loyalty. Here are 7 guest retention tips to help incentivize those repeat bookings. Click to download a PDF or read our original article on guest retention and loyalty tips.

by Nancy Huang February 21, 2017 Comments Guest Engagement
5 remarkable hotels innovating in social responsibility

5 remarkable hotels innovating in social responsibility

Although many hotels make an effort to integrate corporate social responsibility into their operations, there are some that have gone above and beyond. From social enterprise schemes in local communities to sustainability projects that reduce carbon footprints and protect wildlife, the following five hotels showcase remarkable initiatives in environmental and social responsibility. Good Hotel Created by two young Dutch designers, Good Hotel is a floating 148-room property that helps the long-term unemployed…

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