All posts by Nancy Huang

Directly Speaking with Travel Tripper, Ep 6 — The 4 Biggest Threats Facing US Hotels

Directly Speaking with Travel Tripper, Ep 6 — The 4 Biggest Threats Facing US Hotels

If you’re familiar with the 80/20 rule, you know that roughly 80% of the results come from 20% of the input. On any given day, many hoteliers are often inundated with the urgent tasks at hand that they inevitably fall short of addressing the key issues that significantly impact their businesses. Nate Lane, Senior Director of Digital Platforms at Travel Tripper, raised the red flag of the 4 biggest threats…

[INFOGRAPHIC] How to use social influencers successfully to market your hotel

[INFOGRAPHIC] How to use social influencers successfully to market your hotel

As the fastest-growing online customer acquisition method, influencer marketing is all the rage these days. In fact, 62% of marketers said that they’re growing their influencer marketing budgets in 2018. Because influencers know their audience very well, they can help hotels to increase awareness and engagement among their target guest segments. However, before rushing to lavish freebies to Instagram and YouTube stars, hotel marketers should first focus on building a…

by Nancy Huang September 10, 2018 Comments Social Media
Directly Speaking with Travel Tripper, Ep 5 — Why “Hotel Websites” is an Outdated Concept

Directly Speaking with Travel Tripper, Ep 5 — Why “Hotel Websites” is an Outdated Concept

Hoteliers often spend thousands of dollars building beautiful and stunning websites in the hope to attract more visitors and drive more bookings. However, these hotel websites often turn out to be digital brochures that are so disconnected from the hotel’s booking engine that they cause inconveniences for hotel revenue managers and marketers and fail to deliver satisfying results. Steffan Berelowitz, VP of Digital Platforms at Travel Tripper, sat down with…

How hotels can take advantage of Instagram business profiles

How hotels can take advantage of Instagram business profiles

The meteoric rise of Instagram continues. Just recently, it reached an incredible one billion monthly active users for the first time in its history—up from 800 million back in September 2017. In comparison, Facebook, Twitter, and Snapchat all announced slowing or declining growth. The influence of Instagram in the travel space is also gaining momentum. Celebrity Instagrammers with legions of followers hold huge sway over the places that people choose…

by Nancy Huang August 28, 2018 Comments Social Media
5 creative multimedia marketing campaigns to inspire your hotel (2018 edition)

5 creative multimedia marketing campaigns to inspire your hotel (2018 edition)

Hotel marketers have to work hard for attention these days. Travelers are constantly bombarded with marketing messages from independent properties to global chains, and the industry is overflowed with competition and noise. The best multimedia marketing campaigns that cut through the noise are original, inspiring, and tailored on a channel-by-channel basis to drive maximum engagement. Increasingly, they’re light on brand-focused messaging and heavy on value-driven content that addresses the needs,…

Are travelers falling out of love with Airbnb?

Are travelers falling out of love with Airbnb?

The sharing economy came with the promise of revolutionizing the way we purchase goods and services, creating a frictionless world where buyers are connected to sellers, thereby cutting out the middleman and bringing down costs to consumers. The promise came to fruition. Today, an innovative breed of startups are giving consumers more choice, control, and convenience than ever before — nowhere more so, than in the travel industry. Yet there are…

How hotels can attract Chinese travelers

How hotels can attract Chinese travelers

The boom in overseas Chinese travel continues. According to the latest figures, Chinese travelers made 145 million overseas trips in 2017. This is expected to rise to 400 million by 2030. If that level of growth isn’t striking enough, a mere 7% of Chinese citizens own a passport. Clearly, there are enormous opportunities for travel brands to tap into this ever-expanding market. But to do so requires an in-depth understanding…

The Top 10 Hotels on Instagram, 2018 Edition

The Top 10 Hotels on Instagram, 2018 Edition

Instagram’s huge influence on consumer decision-making continues to grow. With 800 million monthly active users, it’s become an undeniably powerful platform for marketers, especially with the recent addition of its all new booking feature. As well as building awareness and inspiring travelers, independent hotels and global chains can now use the platform to drive direct bookings. We have updated our list of top 10 hotels on Instagram to highlight some…

Directly Speaking with Travel Tripper, Ep 4 — Google Metasearch

Directly Speaking with Travel Tripper, Ep 4 — Google Metasearch

As hotel marketers, you may know metasearch from sites like Kayak and Trivago, but one of the biggest metasearch engines in the world is actually Google. In our latest vlog, we take you on a quick primer about Google metasearch (not to be confused with “meat search”!), how hotels can advertise on it, and why it’s an important part of your digital marketing strategy. Podcast version on SoundCloud:

Directly Speaking with Travel Tripper, Ep 3 — Real Time Ads

Directly Speaking with Travel Tripper, Ep 3 — Real Time Ads

Learn about the newest digital marketing innovation created by yours truly: Real Time Ads. What is it and how has it helped hotels achieve a 68% boost in conversion rates on their search marketing ads? Why does Google think we’re awesome (and wrote a case study about us)? Are the best ideas born over warm beer? All this and more on the latest episode of “Directly Speaking with Travel Tripper.”…

by Nancy Huang June 12, 2018 Comments PPC, Vlog

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