All posts by Nancy Huang

6 creative multimedia marketing campaigns to inspire your hotel

6 creative multimedia marketing campaigns to inspire your hotel

A great multimedia marketing campaign has the power to build brand awareness, drive traffic, and ultimately lead to more direct bookings. But throwing a glitzy affair and producing creative and inspiring content alone isn’t enough. True multimedia success involves reaching target audiences on the various digital platforms they use most, as well as getting them to engage and interact with the campaign itself. In the hotel industry, there are certain…

by Nancy Huang November 1, 2017 Comments Content Marketing
Buying Facebook Likes for your hotel: good or bad idea?

Buying Facebook Likes for your hotel: good or bad idea?

With its growing influence in the travel space, hotel marketers understand the immense value of earning a legion of “Likes” on their Facebook page. This iconic symbol represents the new currency of social approval—an instant signal of popularity that allows a hotel to quickly establish a level of trust and credibility. Such value has spawned an online industry where Facebook Likes can be bought in bulk for rock-bottom prices. This…

by Nancy Huang October 19, 2017 Comments Social Media
Could video chat become a new customer service trend in hospitality?

Could video chat become a new customer service trend in hospitality?

In August, Delta Air Lines introduced video chat as part of a customer service test at Ronald Reagan Washington National Airport. Five kiosks with “interactive screens” and phone receivers have been arranged to allow a two-way conversation with Delta representatives about anything from changing flight reservations to providing feedback. This latest move represents Delta’s innovative approach to customer service. The company already has a multi-digital service strategy that includes Twitter,…

Boutique hotels see Airbnb as potential distribution channel

Boutique hotels see Airbnb as potential distribution channel

Airbnb’s founder Brian Chesky recently said on Twitter that 15,000 boutique hotels have a listing on the platform since being allowed to join last November. At first glance, hotels advertising on Airbnb might seem an unlikely relationship. After all, the company is frequently claimed to represent a growing threat to the hotel industry, winning the loyalty of travelers and stealing market share. But a strong contingent of hotels see the…

by Nancy Huang September 8, 2017 Comments Hotel Distribution
[INFOGRAPHIC] 7 tips for encouraging online hotel reviews

[INFOGRAPHIC] 7 tips for encouraging online hotel reviews

Online reviews serve an important role in helping hotels get more visibility across distribution and marketing channels. The more reviews you have, the more you can boost your search or list ranking across various sites. Here we outline 7 ways you can encourage your guests to leave you reviews across TripAdvisor, Yelp, Google, Facebook, and more. Click to download a PDF or read our original article on how to encourage…

Legal issues when working with social influencers in travel

Legal issues when working with social influencers in travel

If hotel marketers’ inboxes could talk, they would tell you that on any given day they likely receive double-digit numbers of potential collaboration proposals from social influencers. Influencer marketing offers brands the opportunity to increase the reach of their brand story and tap into networks where the influencer commands social clout. In a recent post, we established that influencer marketing has the potential to be an effective channel, but as…

Can I repost that photo on my hotel social media account?

Can I repost that photo on my hotel social media account?

Social media has made the act of sharing and reposting content as simple as clicking a button or adding a hashtag. This has in many ways changed the dynamic of marketing, allowing brands to tap into this user-generated content to amplify its marketing message and reach. Travel and hospitality brands especially benefit, as much of the content produced in this industry offers a visual feast on social platforms like Instagram,…

by Nancy Huang August 17, 2017 Comments Social Media
Take advantage of these Facebook features for your hotel page

Take advantage of these Facebook features for your hotel page

Facebook has made a lot of updates to its business pages lately, releasing new features so fast we almost forget that they’re there. From innovative advertising opportunities to expansion into live video streaming, the following post looks at five of the latest features with tips on how your hotel can get the most out of its Facebook presence. Facebook profile and cover videos Just recently, Facebook began testing a new…

by Nancy Huang August 10, 2017 Comments Social Media
[SLIDESHARE] How hotels can respond to online reviews

[SLIDESHARE] How hotels can respond to online reviews

Does your hotel have a proper strategy in place to address online reviews? Here are some tips on how to respond effectively to both negative and positive reviews. Read our original article: How to respond to negative (and positive) hotel reviews

Evolving in a digital world where convenience is the new loyalty

Evolving in a digital world where convenience is the new loyalty

At a recent HSMAI event in London, keynote speaker Steven Van Belleghem spoke to local hoteliers about the role of digital in the human-centric hospitality industry. Entitled “When Digital Becomes Human,” the presentation challenged hoteliers to think about digital would evolve and the role it would play in consumer decision-making. In his keynote, Van Belleghem made a bold claim: digital has changed consumer expectations so much that convenience is now…

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