All posts by Steffan Berelowitz

Beat the OTAs: use your hotel website to tell a unique brand story

Beat the OTAs: use your hotel website to tell a unique brand story

Competing with OTAs for direct bookings continues to represent an uphill challenge for hotels. The likes of Expedia and Booking.com have become masters at conversion, investing millions to whisk shoppers from browsing to booking in the minimum amount of steps. However, the transactional nature of this experience is far from inspiring. It also makes it hard for hotels to stand out and showcase their unique personality. Deals and limited offers…

Consumers want Amazon to be a travel booking site – what can hotels learn?

Consumers want Amazon to be a travel booking site – what can hotels learn?

Amazon dominates the world of e-commerce. Could it do the same in online travel bookings? Consumers would happily use the platform to book their travel plans if given the chance, according to a recent survey by flight travel intelligence company OAG. OAG surveyed 2,164 U.S. travelers to find out which platforms and methods they would be comfortable booking travel through. Amazon was the clear winner, with 44% of respondents saying they…

The State of Travel Personalization in 2018

The State of Travel Personalization in 2018

Personalization has frequently been described in travel as the new loyalty. When a hotel tailors its service to individual needs and preferences, guests receive an enhanced experience and are more likely to rebook. But there remains a gap between the level of personalization consumers want, and what they’re actually receiving. In addition, broader concerns over data security are making customers more wary about how their data is acquired and used….

[INFOGRAPHIC] How the Digital Travel Industry Took Off

[INFOGRAPHIC] How the Digital Travel Industry Took Off

The travel industry has come a long way since the invention of the first automated booking system in 1946.  Do you know which major events and milestones changed the game and propelled the industry to move forward? Our infographic below walks you through the key dates and innovations in the evolution of travel industry. Here’s a chance for us to make a mark together! Nothing excites us more than creating new…

[SLIDESHARE] 5-step guide to building a hotel website

[SLIDESHARE] 5-step guide to building a hotel website

Planning to redesign or relaunch your hotel website? If not, you will be soon—with an ever-changing online travel market, hotels need to make major updates to their websites every 2-3 years. Our five-step guide will give you an overview of all the key areas you’ll need to take into consideration when redesigning your site. Tip: click the icons directly within the Slideshare below to access additional in-depth resources on optimizing…

5 big hotel website design trends for 2018

5 big hotel website design trends for 2018

Web design trends rarely stay still for long. In 2018, we’re seeing some creative new ideas and a few reimagined versions of retro designs. In the hyper-competitive hotel industry, great design is especially crucial. Guests compare options quickly and judge hotels within seconds based on the look and feel of their website. Great design instantly tells your potential customers they’re in the right place. It lets them know your hotel…

Important mobile booking stats for hotels in 2018

Important mobile booking stats for hotels in 2018

Over one third of people now use a mobile device to book a hotel room. That’s according to the latest Travel Flash Report by Criteo. The shift to mobile continues to rise, and in 2018, hotels have an opportunity to capitalize on changing consumer habits. As it turns out, the mobile booking landscape varies considerably between regional preferences, booking platforms, and demographics. However, there are clear patterns among the stats…

by Steffan Berelowitz February 6, 2018 Comments Mobile
Stop treating your hotel website and booking engine as two separate entities

Stop treating your hotel website and booking engine as two separate entities

When most hotels build out a direct distribution system, they often treat the website and booking engine as two separate entities—you work with one company to build out your website, and another to handle the booking engine and CRS. This has been a standard for a long time, mainly because the two platforms ran on different technologies and did not talk to each other. But technology has advanced rapidly, and…

It’s not just mobile: Understanding the omnichannel traveler

It’s not just mobile: Understanding the omnichannel traveler

Mobile continues to have a growing influence on how consumers plan and book trips. Yet the travel journey remains very much a multi-device journey. According to a report by Eye for Travel, most people aren’t truly devoted to one device but instead switch between desktop, tablet and mobile. In recognition of this omnichannel mentality, hotels simply can’t afford to view their mobile and desktop channels as separate units. Instead, a…

[SLIDESHARE] 4 mobile marketing strategies for hotels

[SLIDESHARE] 4 mobile marketing strategies for hotels

2016 marks the year that website traffic to mobile devices has finally surpassed desktop traffic. In an age where a significant amount of travel research now happens through mobile, hotels will have to adjust their digital marketing plan to accommodate a multi-device world. In our Slideshare below, learn four important strategies that will help your hotel become more visible on mobile devices. For more information, read our original article: Four important mobile…

by Steffan Berelowitz December 13, 2016 Comments Mobile

Subscribe to
Travel Tripper

Subscribe to our blog to get in-depth analysis and helpful resources on the latest hospitality trends