All posts by Steffan Berelowitz

[SLIDESHARE] 5-step guide to building a hotel website

[SLIDESHARE] 5-step guide to building a hotel website

Planning to redesign or relaunch your hotel website? If not, you will be soon—with an ever-changing online travel market, hotels need to make major updates to their websites every 2-3 years. Our five-step guide will give you an overview of all the key areas you’ll need to take into consideration when redesigning your site. Tip: click the icons directly within the Slideshare below to access additional in-depth resources on optimizing…

5 big hotel website design trends for 2018

5 big hotel website design trends for 2018

Web design trends rarely stay still for long. In 2018, we’re seeing some creative new ideas and a few reimagined versions of retro designs. In the hyper-competitive hotel industry, great design is especially crucial. Guests compare options quickly and judge hotels within seconds based on the look and feel of their website. Great design instantly tells your potential customers they’re in the right place. It lets them know your hotel…

Important mobile booking stats for hotels in 2018

Important mobile booking stats for hotels in 2018

Over one third of people now use a mobile device to book a hotel room. That’s according to the latest Travel Flash Report by Criteo. The shift to mobile continues to rise, and in 2018, hotels have an opportunity to capitalize on changing consumer habits. As it turns out, the mobile booking landscape varies considerably between regional preferences, booking platforms, and demographics. However, there are clear patterns among the stats…

by Steffan Berelowitz February 6, 2018 Comments Mobile
Takeaways from our webinar, “The 3 tech maxims that will make or break your hotel in 2018”

Takeaways from our webinar, “The 3 tech maxims that will make or break your hotel in 2018”

A tipping point has been reached where it’s no longer possible for hotels to survive without technology. From marketing to operations to sales, the modern hospitality industry relies on a range of tools and software to support virtually every area of business. As the digital industry matures, is your hotel equipped to meet the challenges and opportunities that lie ahead? Just recently, executives from Travel Tripper, StayNTouch, LodgIQ, and Fuel…

[INFOGRAPHIC] 10 reasons why hotels should embrace mobile

[INFOGRAPHIC] 10 reasons why hotels should embrace mobile

Hoteliers looking to maximize their online distribution will need to embrace mobile as a key part of their digital strategy, from creating a mobile-optimized website and booking engine to running a successful mobile marketing strategy. Here are 10 important reasons why hotels can’t afford to ignore mobile in today’s marketplace. Click to download a PDF or read our original article on important reasons for hotels to optimize their mobile strategy.

Stop treating your hotel website and booking engine as two separate entities

Stop treating your hotel website and booking engine as two separate entities

When most hotels build out a direct distribution system, they often treat the website and booking engine as two separate entities—you work with one company to build out your website, and another to handle the booking engine and CRS. This has been a standard for a long time, mainly because the two platforms ran on different technologies and did not talk to each other. But technology has advanced rapidly, and…

It’s not just mobile: Understanding the omnichannel traveler

It’s not just mobile: Understanding the omnichannel traveler

Mobile continues to have a growing influence on how consumers plan and book trips. Yet the travel journey remains very much a multi-device journey. According to a report by Eye for Travel, most people aren’t truly devoted to one device but instead switch between desktop, tablet and mobile. In recognition of this omnichannel mentality, hotels simply can’t afford to view their mobile and desktop channels as separate units. Instead, a…

[SLIDESHARE] 4 mobile marketing strategies for hotels

[SLIDESHARE] 4 mobile marketing strategies for hotels

2016 marks the year that website traffic to mobile devices has finally surpassed desktop traffic. In an age where a significant amount of travel research now happens through mobile, hotels will have to adjust their digital marketing plan to accommodate a multi-device world. In our Slideshare below, learn four important strategies that will help your hotel become more visible on mobile devices. For more information, read our original article: Four important mobile…

by Steffan Berelowitz December 13, 2016 Comments Mobile
Takeaways from our webinar, “Designing the Next Generation Hotel Website”

Takeaways from our webinar, “Designing the Next Generation Hotel Website”

Last month, we held a webinar about how hotels can better optimize their hotel websites to adapt to the fast-changing world of e-commerce today. Surprisingly, many hotels haven’t adapted their websites to fit the needs of today’s digitally-savvy travelers. In contrast, OTAs have been incredibly successful in capturing bookings and growing their share of the market. In this webinar, Steffan Berelowitz (VP of Digital Platforms) and Tristan Heaword (Director of Digital Marketing) from…

Key takeaways from Google’s Micro-Moments research

Key takeaways from Google’s Micro-Moments research

In Google’s six-part series Travel Micro-Moments Guide: How to Be There and Be Useful for Travelers, the online travel journey is described as one of fragmented “micro-moments.” These short and focused bursts of online activity include any specific moment where a traveler turns to the internet (whether on desktop or mobile) to research something related to travel. Google categorizes these moments into four distinct phases: dreaming, planning, booking and experiencing….

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