Category: Break Away from the OTAs

OTAs and rate disparity: The problem with traditional price-checking tools

OTAs and rate disparity: The problem with traditional price-checking tools

In recent years, the development of travel metasearch—sites which aggregate pricing to help users find the best deals—has transformed the way travelers seek out the best deals for hotels. Theoretically, metasearch sites display pricing from different vendors (usually OTAs or hotel sites) with links that take users to the vendor site to book. To earn revenue, metasearch sites have sold link placement positions to the highest bidder in a cost-per-click…

Using OTA conversion best practices to improve hotel direct bookings

Using OTA conversion best practices to improve hotel direct bookings

Why have OTAs become so successful in recent years? One of the biggest reasons is down to their mastery of the conversion process. This hasn’t happened by chance. OTA investment in e-commerce research is huge. In the case of Expedia, last year they ran 1,750 A/B tests and spent an eye-watering $750 million on technology. Through this kind of intensive investment and relentless experimentation, OTAs have tapped into the secrets…

The 4 most troublesome clauses in a hotel-OTA contract

The 4 most troublesome clauses in a hotel-OTA contract

Over the years, the relationship between hotels and online travel agencies has become strained. Among the complaints from hoteliers: high commission fees, unfair advertising practices, and a lack of control over the guest relationship. What many hotels don’t realize is how all of these practices persist because of stringent contracts where OTAs hold most of the bargaining power. In our Slideshare below, we highlight four of the most troublesome clauses…

How hotels can play the digital marketing game against the OTAs

How hotels can play the digital marketing game against the OTAs

When it comes to digital marketing, OTAs have come to dominate the game. With vast budgets at their disposal—Priceline alone spent $2.8 billion on digital advertising last year—they have been able to gain a near-ubiquitous presence across the web. But that doesn’t mean to hotels can’t compete. Success in digital marketing can actually be achieved with a relatively modest investment. What matters is how and where that investment is spent,…

3 practices OTAs use to gain advantage over hotels

3 practices OTAs use to gain advantage over hotels

In the race for travel bookings, online travel agencies (OTAs) have been known to do a few things that can seem unfair. While being careful to remain within the rules, the industry’s major players have a handful of special tactics up their sleeve to help them gain the upper hand, making hotels more dependent on them for business. But that doesn’t mean to say hotels are powerless. Armed with the…

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