Category: E-commerce

[INFOGRAPHIC] How to conduct a website usability test for your hotel

[INFOGRAPHIC] How to conduct a website usability test for your hotel

How well does your hotel website convert? Are you capturing enough bookings, or is there something potentially hurting conversion rates? One of the best ways to discover what is and isn’t working about your website is by conducting a usability test. Our infographic below shows you the basics of website usability testing, including what types of testers to recruit and what types of tests you can conduct. Click to download…

by Nate Lane September 28, 2017 Comments User Experience
Mobile booking: Why responsive design alone is insufficient

Mobile booking: Why responsive design alone is insufficient

As mobile becomes increasingly used to browse and book trips and accommodation, having a responsive web design has become imperative to cater to the needs of the omnichannel traveler. By adapting to whatever device the website is accessed on, responsive design ensures customers receive an optimal experience as they switch between desktop, tablet, and mobile. However, responsive design isn’t a panacea, and it shouldn’t be considered a feature for the…

by Natasha Prats September 21, 2017 Comments Mobile
Budget season tips: How to decide if your hotel needs a new website

Budget season tips: How to decide if your hotel needs a new website

It’s budgeting season, which means your hotel is probably ready to start planning how, when, and where you’ll be investing during 2018. In the following two-part series, we’ll be offering expert tips to help you budget for two areas that could define how successful you are next year—your digital marketing strategy and your hotel website. Investing in a new website can have a huge impact on your hotel’s direct bookings…

by Nate Lane September 14, 2017 Comments Web Design
Booking.com experiments with star ratings to test price sensitivity

Booking.com experiments with star ratings to test price sensitivity

An August 4 article in the popular UK site MoneySavingExpert.com revealed that Booking.com recently ran an experiment with Morgans Hotel Group to see how star ratings impact bookings. During the test, Booking.com advertised the Hudson Hotel in New York as both a three-star and four-star property under slightly different names. (Note that star ratings for hotels around the world are accredited under varying systems, with the U.S. star ratings being…

How hotels can stay up in a down market

How hotels can stay up in a down market

Today, hotels are battling it out on numerous fronts to keep themselves ahead in a constantly challenging marketplace. Increased industry competition, the growth of the sharing economy, and the need to lower rates to attract price-savvy consumers are all taking their toll. However, hotel marketers are finding that by investing in their direct booking channel,  it’s more than possible to not only survive, but thrive in the face of these…

The latest in hotel booking and travel apps

The latest in hotel booking and travel apps

As the amount of bookings continue to rise on mobile, there’s been an explosion in the amount of hotel and travel apps flooding the market. Today, travelers can search for last-minute deals, seek curated concierge services, and “talk” with a chatbot about their booking through sophisticated, user-friendly apps. For hotels, the latest apps represent an alternate distribution channel to reach an increasingly mobile-reliant consumer. With that in mind, here are…

[INFOGRAPHIC] 10 reasons why hotels should embrace mobile

[INFOGRAPHIC] 10 reasons why hotels should embrace mobile

Hoteliers looking to maximize their online distribution will need to embrace mobile as a key part of their digital strategy, from creating a mobile-optimized website and booking engine to running a successful mobile marketing strategy. Here are 10 important reasons why hotels can’t afford to ignore mobile in today’s marketplace. Click to download a PDF or read our original article on important reasons for hotels to optimize their mobile strategy.

Takeaways from our webinar, “Online Bookings Research”

Takeaways from our webinar, “Online Bookings Research”

Just recently, Travel Tripper hosted a webinar that addressed how hotels can use online booking research to understand traveler behavior in order to enhance their digital marketing efforts. Industry experts from TrustYou, Fuel Travel, and Travel Tripper shared a number of fascinating insights from their own travel research studies, conducted earlier this year. Topics included the importance of Google and how to influence your hotel’s rankings, search marketing tactics, PPC…

Ensuring your hotel website is optimized for mobile

Ensuring your hotel website is optimized for mobile

Ensuring that your hotel’s website is optimised for mobile search is essential if you don’t want to miss out on key traffic and potential bookings. Much has been said already about the rise of mobile search and its role in the customer booking journey, as well as mobile marketing strategies for hotels. This article will focus specifically on mobile search engine optimization. To ensure your hotel’s website is optimized fully…

by Matt Tutt May 11, 2017 Comments Mobile, SEO
Takeaways from our webinar, “Optimizing your hotel booking funnel”

Takeaways from our webinar, “Optimizing your hotel booking funnel”

Last month, we hosted a webinar that addressed how hotels can use smart digital marketing to optimize their booking funnel and boost direct bookings. We spoke with four industry experts from Travel Tripper, Google, Voyat, and Highgate Hotels, covering a range of topics ranging from search marketing tips and personalized advertising to website conversion tactics. View the recording below, or read on to see a list of the top takeaways from…

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