Category: E-commerce

Revisiting chat apps: What messaging platforms are best for your hotel?

Revisiting chat apps: What messaging platforms are best for your hotel?

Messaging platforms are fast becoming the new way for businesses to interact with customers. When communicating with brands, 54% of US social media users say they prefer messaging platforms to email, phone, and online chat. Much of this comes down to ubiquity. Millions of people use chat apps on a daily basis to talk with friends and family. By extension, this familiarity makes them a preferred way to communicate with…

by Nancy Huang February 20, 2018 Comments Mobile
[INFOGRAPHIC] How to choose photos for your hotel website

[INFOGRAPHIC] How to choose photos for your hotel website

Hotels can dramatically improve guest engagement levels by using the right types of photos and visuals on their websites. Choices in style, composition, quality and perspective have the power to alter the way guests respond to brands. Our infographic below offers several tips for selecting photos that can help convert lookers into bookers on your site. Click to download a PDF or read our original article on 5 photo selection…

by Nate Lane February 15, 2018 Comments Web Design
Important mobile booking stats for hotels in 2018

Important mobile booking stats for hotels in 2018

Over one third of people now use a mobile device to book a hotel room. That’s according to the latest Travel Flash Report by Criteo. The shift to mobile continues to rise, and in 2018, hotels have an opportunity to capitalize on changing consumer habits. As it turns out, the mobile booking landscape varies considerably between regional preferences, booking platforms, and demographics. However, there are clear patterns among the stats…

by Steffan Berelowitz February 6, 2018 Comments Mobile
What is social proof, and how can you  use it on your hotel website?

What is social proof, and how can you use it on your hotel website?

Shop on the web for a short time and you’ll quickly realize how integral social proof is to the online shopping experience. This social proof comes in numerous forms, from customer reviews and testimonials to star ratings and Facebook Likes. All of which let shoppers know that the service or product they’re interested in comes recommended by others. In turn, this brings confidence and reassurance to the buying process, increasing…

What Google’s mobile-first indexing plan for 2018 means for hotel websites

What Google’s mobile-first indexing plan for 2018 means for hotel websites

At the end of 2016, Google announced it would be experimenting with a mobile-first indexing plan. While there isn’t a fixed release date, Google webmaster trends analyst Gary Illyes expects the rollout will happen at a time later this year. So how are things going to change? Well currently, Google’s ranking system focuses primarily on the desktop version of a website. But these days, most people use Google on a…

by Nate Lane January 23, 2018 Comments Mobile, Web Design
Common UX mistakes you might be making on your hotel website

Common UX mistakes you might be making on your hotel website

Is your website losing bookings by making some common user experience mistakes? Plenty of seemingly modern hotel websites have subtle flaws that might not be obvious at first glance, but consistently end up hurting conversion rates. Clunky navigation, a poorly optimized call-to-action button, and slow loading times can all have a negative impact on booking revenue. In the following post, we’ll point out 7 common UX mistakes that your hotel…

5 ways hotels can use behavioral economics to improve conversion rates

5 ways hotels can use behavioral economics to improve conversion rates

Understanding the rationale behind consumer decision-making has long been an obsession for marketers. Popularized today as behavioral economics, brands such as Amazon and Netflix invest millions into understanding the psychology of their consumers shopping habits in order to drive purchases. In the travel industry, OTAs also build their platforms around principles of buying psychology to boost conversion rates. Yet far from being a secret or expensive investment, many of these…

[INFOGRAPHIC] How to conduct a website usability test for your hotel

[INFOGRAPHIC] How to conduct a website usability test for your hotel

How well does your hotel website convert? Are you capturing enough bookings, or is there something potentially hurting conversion rates? One of the best ways to discover what is and isn’t working about your website is by conducting a usability test. Our infographic below shows you the basics of website usability testing, including what types of testers to recruit and what types of tests you can conduct. Click to download…

by Nate Lane September 28, 2017 Comments User Experience
Mobile booking: Why responsive design alone is insufficient

Mobile booking: Why responsive design alone is insufficient

As mobile becomes increasingly used to browse and book trips and accommodation, having a responsive web design has become imperative to cater to the needs of the omnichannel traveler. By adapting to whatever device the website is accessed on, responsive design ensures customers receive an optimal experience as they switch between desktop, tablet, and mobile. However, responsive design isn’t a panacea, and it shouldn’t be considered a feature for the…

by Natasha Prats September 21, 2017 Comments Mobile
Budget season tips: How to decide if your hotel needs a new website

Budget season tips: How to decide if your hotel needs a new website

It’s budgeting season, which means your hotel is probably ready to start planning how, when, and where you’ll be investing during 2018. In the following two-part series, we’ll be offering expert tips to help you budget for two areas that could define how successful you are next year—your digital marketing strategy and your hotel website. Investing in a new website can have a huge impact on your hotel’s direct bookings…

by Nate Lane September 14, 2017 Comments Web Design

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