Category: E-commerce

[SLIDESHARE] 5-step guide to building a hotel website

[SLIDESHARE] 5-step guide to building a hotel website

Planning to redesign or relaunch your hotel website? If not, you will be soon—with an ever-changing online travel market, hotels need to make major updates to their websites every 2-3 years. Our five-step guide will give you an overview of all the key areas you’ll need to take into consideration when redesigning your site. Tip: click the icons directly within the Slideshare below to access additional in-depth resources on optimizing…

Takeaways from our webinar, “Marketing Analytics 101”

Takeaways from our webinar, “Marketing Analytics 101”

Just recently, we hosted a webinar to help hotels master the art of marketing analytics. Our own experts from Travel Tripper discussed how analytics can be used in three vital areas of business: website engagement tracking, conversion optimization, and attribution & ROI. Topics included how to better track user interaction on your website, interpret marketing campaigns with greater accuracy, and optimizing your hotel website for mobile. Click below to listen…

by Tris Heaword April 26, 2018 Comments Analytics
Effective hotel copywriting in 3 key steps

Effective hotel copywriting in 3 key steps

The power of great hotel copywriting on your website can’t be overstated. Far more than filling space on a page, the right words can spark the imagination of your potential guests, and move them one step closer to booking. Persuasive copywriting can fire up your conversion rates by using the kind of language that differentiates you from the competition, and connects your brand with your audience. While there are countless…

Behind the Screens with Travel Tripper, Ep 1 – Attribution and why it matters

Behind the Screens with Travel Tripper, Ep 1 – Attribution and why it matters

We’ve started a vlog! In our first episode, Tris Heaword and Ben Hanley, our Directors of Digital Marketing, talk all about attribution in hotel marketing. What is it, really? Why is it important? And how are marketing agencies using attribution to pull the wool over your eyes? All this—and a special easter egg at the end!—in our very first episode. Watch the video below or listen to the SoundCloud file as…

by Nancy Huang April 10, 2018 Comments Analytics, Vlog
5 big hotel website design trends for 2018

5 big hotel website design trends for 2018

Web design trends rarely stay still for long. In 2018, we’re seeing some creative new ideas and a few reimagined versions of retro designs. In the hyper-competitive hotel industry, great design is especially crucial. Guests compare options quickly and judge hotels within seconds based on the look and feel of their website. Great design instantly tells your potential customers they’re in the right place. It lets them know your hotel…

Common vanity metrics in hotel marketing and what to measure instead

Common vanity metrics in hotel marketing and what to measure instead

When it comes to hotel marketing, vanity metrics are numbers that make you look good, but don’t really say much or contribute to your bottom line. Common examples in online marketing include things like page views and number of followers. The trouble with vanity metrics is they can be easily distorted and manipulated, making it seem like your hotel is performing better than it actually is. This can throw off…

by Nate Lane March 16, 2018 Comments Analytics
Revisiting chat apps: What messaging platforms are best for your hotel?

Revisiting chat apps: What messaging platforms are best for your hotel?

Messaging platforms are fast becoming the new way for businesses to interact with customers. When communicating with brands, 54% of US social media users say they prefer messaging platforms to email, phone, and online chat. Much of this comes down to ubiquity. Millions of people use chat apps on a daily basis to talk with friends and family. By extension, this familiarity makes them a preferred way to communicate with…

by Nancy Huang February 20, 2018 Comments Mobile
[INFOGRAPHIC] How to choose photos for your hotel website

[INFOGRAPHIC] How to choose photos for your hotel website

Hotels can dramatically improve guest engagement levels by using the right types of photos and visuals on their websites. Choices in style, composition, quality and perspective have the power to alter the way guests respond to brands. Our infographic below offers several tips for selecting photos that can help convert lookers into bookers on your site. Click to download a PDF or read our original article on 5 photo selection…

by Nate Lane February 15, 2018 Comments Web Design
Important mobile booking stats for hotels in 2018

Important mobile booking stats for hotels in 2018

Over one third of people now use a mobile device to book a hotel room. That’s according to the latest Travel Flash Report by Criteo. The shift to mobile continues to rise, and in 2018, hotels have an opportunity to capitalize on changing consumer habits. As it turns out, the mobile booking landscape varies considerably between regional preferences, booking platforms, and demographics. However, there are clear patterns among the stats…

by Steffan Berelowitz February 6, 2018 Comments Mobile
What is social proof, and how can you  use it on your hotel website?

What is social proof, and how can you use it on your hotel website?

Shop on the web for a short time and you’ll quickly realize how integral social proof is to the online shopping experience. This social proof comes in numerous forms, from customer reviews and testimonials to star ratings and Facebook Likes. All of which let shoppers know that the service or product they’re interested in comes recommended by others. In turn, this brings confidence and reassurance to the buying process, increasing…

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