Category: Analytics

Takeaways from our webinar, “Marketing Analytics 101”

Takeaways from our webinar, “Marketing Analytics 101”

Just recently, we hosted a webinar to help hotels master the art of marketing analytics. Our own experts from Travel Tripper discussed how analytics can be used in three vital areas of business: website engagement tracking, conversion optimization, and attribution & ROI. Topics included how to better track user interaction on your website, interpret marketing campaigns with greater accuracy, and optimizing your hotel website for mobile. Click below to listen…

by Tris Heaword April 26, 2018 Comments Analytics
Behind the Screens with Travel Tripper, Ep 1 – Attribution and why it matters

Behind the Screens with Travel Tripper, Ep 1 – Attribution and why it matters

We’ve started a vlog! In our first episode, Tris Heaword and Ben Hanley, our Directors of Digital Marketing, talk all about attribution in hotel marketing. What is it, really? Why is it important? And how are marketing agencies using attribution to pull the wool over your eyes? All this—and a special easter egg at the end!—in our very first episode. Watch the video below or listen to the SoundCloud file as…

by Nancy Huang April 10, 2018 Comments Analytics, Vlog
Common vanity metrics in hotel marketing and what to measure instead

Common vanity metrics in hotel marketing and what to measure instead

When it comes to hotel marketing, vanity metrics are numbers that make you look good, but don’t really say much or contribute to your bottom line. Common examples in online marketing include things like page views and number of followers. The trouble with vanity metrics is they can be easily distorted and manipulated, making it seem like your hotel is performing better than it actually is. This can throw off…

by Nate Lane March 16, 2018 Comments Analytics
Takeaways from our webinar, “Online Bookings Research”

Takeaways from our webinar, “Online Bookings Research”

Just recently, Travel Tripper hosted a webinar that addressed how hotels can use online booking research to understand traveler behavior in order to enhance their digital marketing efforts. Industry experts from TrustYou, Fuel Travel, and Travel Tripper shared a number of fascinating insights from their own travel research studies, conducted earlier this year. Topics included the importance of Google and how to influence your hotel’s rankings, search marketing tactics, PPC…

Key booking engine data points to inform your revenue management strategy

Key booking engine data points to inform your revenue management strategy

Whether you run a boutique luxury hotel or a big box with thousands of rooms, the key to winning in revenue management game is always the same: you should increase the percentage share of direct bookings. It is the least costly method of getting your rooms sold and thus the most profitable. From optimizing your website to creative digital marketing campaigns, there can be many ways of increasing direct bookings….

Eye tracking in 2017 for Google hotel searches: Why the old rules don’t apply

Eye tracking in 2017 for Google hotel searches: Why the old rules don’t apply

When one of the first eye-tracking studies on Google search engine results pages (SERPs) came out in 2005, researchers from Mediative discovered that there was a distinct pattern to the way people read the pages—what became known as the “Golden Triangle.” By 2014 a new eye-tracking study found that this model had shifted, owing to many changes and developments in Google search pages. Instead of the distinct triangle, the heat maps…

It’s not just mobile: Understanding the omnichannel traveler

It’s not just mobile: Understanding the omnichannel traveler

Mobile continues to have a growing influence on how consumers plan and book trips. Yet the travel journey remains very much a multi-device journey. According to a report by Eye for Travel, most people aren’t truly devoted to one device but instead switch between desktop, tablet and mobile. In recognition of this omnichannel mentality, hotels simply can’t afford to view their mobile and desktop channels as separate units. Instead, a…

What is Google Tag Manager and how can hotels take advantage of it?

What is Google Tag Manager and how can hotels take advantage of it?

Google Tag Manager is a free online tool which enables multiple web scripts to be run within a tag, enabling webmasters to consolidate all their existing JavaScript and HTML tags into one, while at the same time providing a powerful platform with a range of other features. Tag Manager was introduced by Google back in 2012 and was promoted as a way of helping non-developers to be able to easily…

by Matt Tutt January 27, 2017 Comments Analytics
Cheat Sheet: Social media meta tags for hotel marketers

Cheat Sheet: Social media meta tags for hotel marketers

According to eMarketer, 2017 will see social media advertising spend reaching $36 billion, which will represent 16% of all digital advertising spend around the world. Because of social media’s rising influence in a traveler’s booking journey, we’ll be looking at social media meta tags for hotels to ensure that your hotel is doing everything it can to be well represented across all social media platforms. What are social media meta…

by Matt Tutt January 13, 2017 Comments Analytics, Social Media

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