Category: Mobile

Mobile booking: Why responsive design alone is insufficient

Mobile booking: Why responsive design alone is insufficient

As mobile becomes increasingly used to browse and book trips and accommodation, having a responsive web design has become imperative to cater to the needs of the omnichannel traveler. By adapting to whatever device the website is accessed on, responsive design ensures customers receive an optimal experience as they switch between desktop, tablet, and mobile. However, responsive design isn’t a panacea, and it shouldn’t be considered a feature for the…

by Natasha Prats September 21, 2017 Comments Mobile
The latest in hotel booking and travel apps

The latest in hotel booking and travel apps

As the amount of bookings continue to rise on mobile, there’s been an explosion in the amount of hotel and travel apps flooding the market. Today, travelers can search for last-minute deals, seek curated concierge services, and “talk” with a chatbot about their booking through sophisticated, user-friendly apps. For hotels, the latest apps represent an alternate distribution channel to reach an increasingly mobile-reliant consumer. With that in mind, here are…

[INFOGRAPHIC] 10 reasons why hotels should embrace mobile

[INFOGRAPHIC] 10 reasons why hotels should embrace mobile

Hoteliers looking to maximize their online distribution will need to embrace mobile as a key part of their digital strategy, from creating a mobile-optimized website and booking engine to running a successful mobile marketing strategy. Here are 10 important reasons why hotels can’t afford to ignore mobile in today’s marketplace. Click to download a PDF or read our original article on important reasons for hotels to optimize their mobile strategy.

Ensuring your hotel website is optimized for mobile

Ensuring your hotel website is optimized for mobile

Ensuring that your hotel’s website is optimised for mobile search is essential if you don’t want to miss out on key traffic and potential bookings. Much has been said already about the rise of mobile search and its role in the customer booking journey, as well as mobile marketing strategies for hotels. This article will focus specifically on mobile search engine optimization. To ensure your hotel’s website is optimized fully…

by Matt Tutt May 11, 2017 Comments Mobile, SEO
It’s not just mobile: Understanding the omnichannel traveler

It’s not just mobile: Understanding the omnichannel traveler

Mobile continues to have a growing influence on how consumers plan and book trips. Yet the travel journey remains very much a multi-device journey. According to a report by Eye for Travel, most people aren’t truly devoted to one device but instead switch between desktop, tablet and mobile. In recognition of this omnichannel mentality, hotels simply can’t afford to view their mobile and desktop channels as separate units. Instead, a…

[SLIDESHARE] 4 mobile marketing strategies for hotels

[SLIDESHARE] 4 mobile marketing strategies for hotels

2016 marks the year that website traffic to mobile devices has finally surpassed desktop traffic. In an age where a significant amount of travel research now happens through mobile, hotels will have to adjust their digital marketing plan to accommodate a multi-device world. In our Slideshare below, learn four important strategies that will help your hotel become more visible on mobile devices. For more information, read our original article: Four important mobile…

by Steffan Berelowitz December 13, 2016 Comments Mobile
Introducing Travel Tripper’s new mobile booking engine

Introducing Travel Tripper’s new mobile booking engine

Travel Tripper is excited to announce the debut of our new RezTrip mobile booking engine. The completely redesigned mobile platform is modeled after industry best practices in travel booking, focusing strongly on modern, elegant design and user experience to secure hotel reservations quickly and efficiently. Hotels that have switched to our new mobile booking engine have already seen promising early increases in mobile booking revenue. The Taj Boston, The Manhattan at…

Takeaways from our webinar, “Hotels on the Mobile Frontier”

Takeaways from our webinar, “Hotels on the Mobile Frontier”

Mobile communication has become ubiquitous—in fact, more than half of all web traffic is now done on mobile. With 60% of travelers unwilling to go on vacation without their mobile device, it’s crucial that hospitality businesses take note and cater to their digital-savvy customers. Ultimately, there will be less risk in adopting new technologies than in falling behind. In this webinar, learn how mobile is reshaping the hotel guest and…

Key takeaways from Google’s Micro-Moments research

Key takeaways from Google’s Micro-Moments research

In Google’s six-part series Travel Micro-Moments Guide: How to Be There and Be Useful for Travelers, the online travel journey is described as one of fragmented “micro-moments.” These short and focused bursts of online activity include any specific moment where a traveler turns to the internet (whether on desktop or mobile) to research something related to travel. Google categorizes these moments into four distinct phases: dreaming, planning, booking and experiencing….

Messaging strategies for hotels with Drew Patterson from Checkmate

Messaging strategies for hotels with Drew Patterson from Checkmate

In recent years there’s been a general shift towards messaging as a primary mode of communication, especially as the usage of smartphones around the world continues to grow. It has become so popular, in fact, that the average American now spends around 26 minutes a day texting, but just 6 minutes a day on phone calls. With more people texting, brands have been following. The hotel industry has been one…

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