Category: User Experience

[INFOGRAPHIC] How to conduct a website usability test for your hotel

[INFOGRAPHIC] How to conduct a website usability test for your hotel

How well does your hotel website convert? Are you capturing enough bookings, or is there something potentially hurting conversion rates? One of the best ways to discover what is and isn’t working about your website is by conducting a usability test. Our infographic below shows you the basics of website usability testing, including what types of testers to recruit and what types of tests you can conduct. Click to download…

by Nate Lane September 28, 2017 Comments User Experience
Booking.com experiments with star ratings to test price sensitivity

Booking.com experiments with star ratings to test price sensitivity

An August 4 article in the popular UK site MoneySavingExpert.com revealed that Booking.com recently ran an experiment with Morgans Hotel Group to see how star ratings impact bookings. During the test, Booking.com advertised the Hudson Hotel in New York as both a three-star and four-star property under slightly different names. (Note that star ratings for hotels around the world are accredited under varying systems, with the U.S. star ratings being…

Stop treating your hotel website and booking engine as two separate entities

Stop treating your hotel website and booking engine as two separate entities

When most hotels build out a direct distribution system, they often treat the website and booking engine as two separate entities—you work with one company to build out your website, and another to handle the booking engine and CRS. This has been a standard for a long time, mainly because the two platforms ran on different technologies and did not talk to each other. But technology has advanced rapidly, and…

Eye tracking in 2017 for Google hotel searches: Why the old rules don’t apply

Eye tracking in 2017 for Google hotel searches: Why the old rules don’t apply

When one of the first eye-tracking studies on Google search engine results pages (SERPs) came out in 2005, researchers from Mediative discovered that there was a distinct pattern to the way people read the pages—what became known as the “Golden Triangle.” By 2014 a new eye-tracking study found that this model had shifted, owing to many changes and developments in Google search pages. Instead of the distinct triangle, the heat maps…

How website speed affects SEO and how to test your website load time

How website speed affects SEO and how to test your website load time

Apart from the big push toward mobile-friendly websites, website speed has been one of the biggest “non-traditional” SEO algorithm updates that Google has introduced in the past few years. By this we mean that it’s not a change that is in the control of your typical SEO specialist; it falls in the grey area between the website developer and the SEO team, belonging with other User Experience (UX) elements such…

by Matt Tutt September 1, 2016 Comments SEO, User Experience
Why OTA mobile bookings are growing faster than hotel mobile bookings

Why OTA mobile bookings are growing faster than hotel mobile bookings

While overall mobile bookings in travel are on the rise, it’s OTAs rather than hotels that are enjoying the lion’s share of growth. A recent study by Criteo found that in Q1 2016, OTAs generated 40% of hotel bookings through mobile devices (smartphones and tablets), while hotel suppliers generated just 18%. There was also a noticeable gulf in the number of same-day bookings received. Within the 24 hours leading up to…

Hotels, help us design a better website and CRS platform

Hotels, help us design a better website and CRS platform

At Travel Tripper, we are always looking for ways to make our products stronger and more useful for hotels. Since we’ve got some big projects on the horizon for our central reservation system (RezTrip CRS) and website platform (TT Web), we’re looking to speak to hotels about what they’d like to see in their ideal platform. How could we make your job more efficient and productive? What features would make life easier? If…

The benefits of live chat tools for your hotel website

The benefits of live chat tools for your hotel website

Messaging and chat are the big customer service trends of 2016, and hotels have already begun experimenting with various ways to give guests an additional communication channel through messaging apps like Facebook Messenger for Business and WhatsApp. Another way we’re seeing hotels capitalize on the chat trend is through live chat tools, which hotels are implementing directly on their websites to give guests a direct line to customer service as…

Does my hotel need an ADA-compliant website?

Does my hotel need an ADA-compliant website?

ADA compliance may be a known requirement throughout the physical structure of your hotel, but what about the digital one? ADA-compliant websites are designed so that they can be reasonably accessed and used by those who have disabilities, such as being blind. Without ADA compliance, your hotel may not only be violating the Americans With Disabilities Act, but may also be losing some potential customers. What are ADA-compliant websites? An…

What hotels can learn from Airbnb’s design and user experience

What hotels can learn from Airbnb’s design and user experience

Whether or not you support Airbnb, it’s hard to ignore the numbers. The company generated $5.5 billion in bookings in 2014 and just surpassed 30 million guests at the end of January. With this pace of growth, analysts suspect that it will surpass rival HomeAway’s revenues by 2016 or 2017. So what’s powering Airbnb’s meteoric growth? You can point to many different factors, from the shifting travel preferences of Millennials, to…

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