Category: Web Design

[SLIDESHARE] 5-step guide to building a hotel website

[SLIDESHARE] 5-step guide to building a hotel website

Planning to redesign or relaunch your hotel website? If not, you will be soon—with an ever-changing online travel market, hotels need to make major updates to their websites every 2-3 years. Our five-step guide will give you an overview of all the key areas you’ll need to take into consideration when redesigning your site. Tip: click the icons directly within the Slideshare below to access additional in-depth resources on optimizing…

Effective hotel copywriting in 3 key steps

Effective hotel copywriting in 3 key steps

The power of great hotel copywriting on your website can’t be overstated. Far more than filling space on a page, the right words can spark the imagination of your potential guests, and move them one step closer to booking. Persuasive copywriting can fire up your conversion rates by using the kind of language that differentiates you from the competition, and connects your brand with your audience. While there are countless…

5 big hotel website design trends for 2018

5 big hotel website design trends for 2018

Web design trends rarely stay still for long. In 2018, we’re seeing some creative new ideas and a few reimagined versions of retro designs. In the hyper-competitive hotel industry, great design is especially crucial. Guests compare options quickly and judge hotels within seconds based on the look and feel of their website. Great design instantly tells your potential customers they’re in the right place. It lets them know your hotel…

[INFOGRAPHIC] How to choose photos for your hotel website

[INFOGRAPHIC] How to choose photos for your hotel website

Hotels can dramatically improve guest engagement levels by using the right types of photos and visuals on their websites. Choices in style, composition, quality and perspective have the power to alter the way guests respond to brands. Our infographic below offers several tips for selecting photos that can help convert lookers into bookers on your site. Click to download a PDF or read our original article on 5 photo selection…

by Nate Lane February 15, 2018 Comments Web Design
What Google’s mobile-first indexing plan for 2018 means for hotel websites

What Google’s mobile-first indexing plan for 2018 means for hotel websites

At the end of 2016, Google announced it would be experimenting with a mobile-first indexing plan. While there isn’t a fixed release date, Google webmaster trends analyst Gary Illyes expects the rollout will happen at a time later this year. So how are things going to change? Well currently, Google’s ranking system focuses primarily on the desktop version of a website. But these days, most people use Google on a…

by Nate Lane January 23, 2018 Comments Mobile, Web Design
Common UX mistakes you might be making on your hotel website

Common UX mistakes you might be making on your hotel website

Is your website losing bookings by making some common user experience mistakes? Plenty of seemingly modern hotel websites have subtle flaws that might not be obvious at first glance, but consistently end up hurting conversion rates. Clunky navigation, a poorly optimized call-to-action button, and slow loading times can all have a negative impact on booking revenue. In the following post, we’ll point out 7 common UX mistakes that your hotel…

Budget season tips: How to decide if your hotel needs a new website

Budget season tips: How to decide if your hotel needs a new website

It’s budgeting season, which means your hotel is probably ready to start planning how, when, and where you’ll be investing during 2018. In the following two-part series, we’ll be offering expert tips to help you budget for two areas that could define how successful you are next year—your digital marketing strategy and your hotel website. Investing in a new website can have a huge impact on your hotel’s direct bookings…

by Nate Lane September 14, 2017 Comments Web Design
Stop treating your hotel website and booking engine as two separate entities

Stop treating your hotel website and booking engine as two separate entities

When most hotels build out a direct distribution system, they often treat the website and booking engine as two separate entities—you work with one company to build out your website, and another to handle the booking engine and CRS. This has been a standard for a long time, mainly because the two platforms ran on different technologies and did not talk to each other. But technology has advanced rapidly, and…

5 photo selection lessons hotels can apply to boost guest engagement

5 photo selection lessons hotels can apply to boost guest engagement

At last year’s Skift Global Forum in New York City, Andy Wang, the CEO of 500px, discussed how travel brands can dramatically improve customer engagement levels by using the right types of photos and visuals. By studying reactions to different images, Wang’s team made a series of fascinating and surprising discoveries that revealed how different choices in style, composition, quality and perspective have the power to radically alter the way…

by Nate Lane January 5, 2017 Comments Web Design
Takeaways from our webinar, “Designing the Next Generation Hotel Website”

Takeaways from our webinar, “Designing the Next Generation Hotel Website”

Last month, we held a webinar about how hotels can better optimize their hotel websites to adapt to the fast-changing world of e-commerce today. Surprisingly, many hotels haven’t adapted their websites to fit the needs of today’s digitally-savvy travelers. In contrast, OTAs have been incredibly successful in capturing bookings and growing their share of the market. In this webinar, Steffan Berelowitz (VP of Digital Platforms) and Tristan Heaword (Director of Digital Marketing) from…

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