Category: Web Design

Budget season tips: How to decide if your hotel needs a new website

Budget season tips: How to decide if your hotel needs a new website

It’s budgeting season, which means your hotel is probably ready to start planning how, when, and where you’ll be investing during 2018. In the following two-part series, we’ll be offering expert tips to help you budget for two areas that could define how successful you are next year—your digital marketing strategy and your hotel website. Investing in a new website can have a huge impact on your hotel’s direct bookings…

by Nate Lane September 14, 2017 Comments Web Design
Stop treating your hotel website and booking engine as two separate entities

Stop treating your hotel website and booking engine as two separate entities

When most hotels build out a direct distribution system, they often treat the website and booking engine as two separate entities—you work with one company to build out your website, and another to handle the booking engine and CRS. This has been a standard for a long time, mainly because the two platforms ran on different technologies and did not talk to each other. But technology has advanced rapidly, and…

5 photo selection lessons hotels can apply to boost guest engagement

5 photo selection lessons hotels can apply to boost guest engagement

At last year’s Skift Global Forum in New York City, Andy Wang, the CEO of 500px, discussed how travel brands can dramatically improve customer engagement levels by using the right types of photos and visuals. By studying reactions to different images, Wang’s team made a series of fascinating and surprising discoveries that revealed how different choices in style, composition, quality and perspective have the power to radically alter the way…

by Nate Lane January 5, 2017 Comments Web Design
Takeaways from our webinar, “Designing the Next Generation Hotel Website”

Takeaways from our webinar, “Designing the Next Generation Hotel Website”

Last month, we held a webinar about how hotels can better optimize their hotel websites to adapt to the fast-changing world of e-commerce today. Surprisingly, many hotels haven’t adapted their websites to fit the needs of today’s digitally-savvy travelers. In contrast, OTAs have been incredibly successful in capturing bookings and growing their share of the market. In this webinar, Steffan Berelowitz (VP of Digital Platforms) and Tristan Heaword (Director of Digital Marketing) from…

Guide to building a new hotel website optimized for e-commerce

Guide to building a new hotel website optimized for e-commerce

As a hotelier, changing your website or building a new site from scratch might seem a daunting challenge, especially in today’s fast-changing online travel market. The following guide is designed to help hoteliers navigate these challenges, starting from initial design and content creation, to optimizing with SEO tips, marketing strategies, and reputation management. This five-step reference guide will give you an overview of everything you need to know to get…

[WEBINAR] — Designing the next-generation hotel website

[WEBINAR] — Designing the next-generation hotel website

Learn how to build and optimize a successful e-commerce site that increases direct bookings Hotels owners and managers are rightfully frustrated about the increasing dependency on online travel agencies (OTAs) and their high commission fees. But the OTAs’ growth in the market hasn’t happened by chance. These companies have invested millions into understanding and mastering travel e-commerce. In contrast, many hotels haven’t adapted to the changing nature of how people…

Designing a website that matches your hotel brand

Designing a website that matches your hotel brand

It’s not just the words on your website that tell a story. Visual design also plays a huge role in how your hotel is perceived. In fact, first impressions of a website are 94% design related. But is your website’s design communicating the right kind of message? As well as being visually engaging, your website design needs to accurately reflect your brand image. It needs to tell a story that…

by Nate Lane August 18, 2016 Comments Web Design
Should I build my hotel website on WordPress?

Should I build my hotel website on WordPress?

WordPress is one of the most popular content management systems (CMS) on the web, providing a fast and easy way to create a website with little programming knowledge. But while WordPress may be well-suited to blogs, media publications, and even some company websites, building a hotel website presents an entirely different set of challenges. Whether or not your hotel website should be built on WordPress depends on the level of…

by Nate Lane June 16, 2016 Comments Web Design
Mobile growth and the importance of responsive web design for hotels

Mobile growth and the importance of responsive web design for hotels

The very nature of how people interact with the web has seen a radical transformation in recent years. According to recent figures, the number of users accessing the web via mobile devices has now surged ahead of desktop. But these modern-day web users aren’t just using mobile devices in lieu of desktop computers; they’re effortlessly switching between desktop, tablet, and smartphone throughout the day. In this new digital landscape, the…

Hotel website design trends worth talking about

Hotel website design trends worth talking about

Nothing stays still for long in the world of web design. Technological innovation, new devices and ways to access the internet, and the evolving nature of how customers like to interact with websites all contribute to a constantly shifting landscape. This is especially true of the travel industry and the way people are inspired to book travel experiences. When it comes to hotel website design, the hospitality industry has been…

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