Category: Featured

How hotels can counter high OTA cancellation rates

How hotels can counter high OTA cancellation rates

To entice consumers to book early, OTAs frequently advertise a free cancellation policy. Along with booking well in advance, the same tactic is used to encourage consumers to book multiple properties, which they can then choose from later. But this all comes at a heavy price for hotels. Guests are incentivized to book without worrying about whether they’re certain about their choice. After all, they can always cancel if they…

Facebook’s Head of Travel reveals their ambitions for travel planning and booking

Facebook’s Head of Travel reveals their ambitions for travel planning and booking

There was a telling interview in Skift with Facebook’s Head of Travel, Christine Warner, that illustrates just how ambitious the company is getting about travel. Interestingly, Warner described Facebook as a “discovery platform” and Instagram as “a place for inspiration”—terms that Google uses in its own “micro-moments” language. While these phrases are now widely used by industry marketers, its use by Facebook’s own Head of Travel takes on added meaning. At…

What Google’s pivot to an “AI first” company means for the travel sector

What Google’s pivot to an “AI first” company means for the travel sector

At ITB Berlin in March 2017, Google announced that it now considers itself an “AI-first” company, moving away from its mobile-first position. This fascinating shift in focus reveals how Google expects artificial intelligence to infiltrate our lives in the coming years, and it comes with some significant implications for the travel sector. Google is already shaping a world where artificial intelligence is rapidly expanding beyond our desktops and smartphones into…

Eye tracking in 2017 for Google hotel searches: Why the old rules don’t apply

Eye tracking in 2017 for Google hotel searches: Why the old rules don’t apply

When one of the first eye-tracking studies on Google search engine results pages (SERPs) came out in 2005, researchers from Mediative discovered that there was a distinct pattern to the way people read the pages—what became known as the “Golden Triangle.” By 2014 a new eye-tracking study found that this model had shifted, owing to many changes and developments in Google search pages. Instead of the distinct triangle, the heat maps…

5 tips for mastering hotel metasearch advertising

5 tips for mastering hotel metasearch advertising

With huge marketing budgets at their disposal, OTAs have come to dominate metasearch sites in recent years. As part of the widespread bid-for-placement model, it seems that those with the deepest pockets will always gain the top spots. But despite this OTA dominance, metasearch can still be a hugely effective marketing and distribution channel for hotels. Being successful isn’t about spending more necessarily, it’s about spending wisely and following a…

by Tris Heaword December 1, 2016 Comments Featured, Metasearch
Introducing Travel Tripper’s new mobile booking engine

Introducing Travel Tripper’s new mobile booking engine

Travel Tripper is excited to announce the debut of our new RezTrip mobile booking engine. The completely redesigned mobile platform is modeled after industry best practices in travel booking, focusing strongly on modern, elegant design and user experience to secure hotel reservations quickly and efficiently. Hotels that have switched to our new mobile booking engine have already seen promising early increases in mobile booking revenue. The Taj Boston, The Manhattan at…

7 ways to turn an OTA guest into a future loyal customer

7 ways to turn an OTA guest into a future loyal customer

While hotels spend a great deal of time trying to attract new customers, retaining those they already have is arguably worthy of greater attention. Most marketers are aware of the fact that acquiring a new customer can cost anywhere between 5-10 times more than keeping hold of a new one. Studies have also found that repeat customers spend 67% more than new customers. So when a guest books with your…

How hotels can use urgency like the OTAs to drive bookings

How hotels can use urgency like the OTAs to drive bookings

Many people have a natural tendency to procrastinate, choosing to put things off until the very last minute.  But in the world of e-commerce, brands work tirelessly to convince customers that delaying a buying decision isn’t a good thing. This is something commonly achieved by creating a sense of urgency. Studies conducted by internet-based research lab MarketingExperiments have found that urgency can have a huge influence on conversion rates. One…

Guide to building a new hotel website optimized for e-commerce

Guide to building a new hotel website optimized for e-commerce

As a hotelier, changing your website or building a new site from scratch might seem a daunting challenge, especially in today’s fast-changing online travel market. The following guide is designed to help hoteliers navigate these challenges, starting from initial design and content creation, to optimizing with SEO tips, marketing strategies, and reputation management. This five-step reference guide will give you an overview of everything you need to know to get…

Why do travelers prefer booking with OTAs?

Why do travelers prefer booking with OTAs?

The latest report by Phocuswright, “Channel Surfing: Where Consumers Shop for Travel Online,” reveals that leisure tourism is growing around the world. In China, greater financial freedom among a burgeoning middle class has seen a boom in traveler numbers, while the amount of adults traveling in established markets is also increasing since the economic downturn of 2009. More and more consumers are also booking online. By 2017, it’s predicted that…

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