Category: Guest Engagement

How does TripAdvisor rank hotels?

How does TripAdvisor rank hotels?

Online guest reviews have become worth their weight in gold to hotels. Today, a huge 95% of people read a travel review before they book a trip, which means building a strong online reputation plays a fundamental part in attracting guests and driving bookings. Google, Facebook and Yelp all have significant influence in the online travel review space. But TripAdvisor still reigns supreme. With over 455 million average monthly unique…

Takeaways from our webinar, “Tapping into the power of authentic travel experiences for hotel marketing”

Takeaways from our webinar, “Tapping into the power of authentic travel experiences for hotel marketing”

During a recent webinar, we discussed how to tap into the power of travel experience to improve hotel marketing. Three industry experts from Travel Tripper, Arrivedo and Flip.to provided insights and advice in the following areas: How to inspire new audiences during planning & booking The impact of translating local knowledge into digital guides Storytellers: Helping your travel brand inspire new audiences Click below to listen to a full recording…

Is your hotel selling rooms or experiences?

Is your hotel selling rooms or experiences?

Selling “experiences” is the key to influencing potential guests when they first consider taking a trip. When travelers are looking for early inspiration, they’re not focused on hotel rooms. They’re motivated by the prospect of exciting experiences that chime with their personal interests. As a result, marketing efforts need to be pitched accordingly. When targeting people in the inspiration phase of travel, it’s important not to try and sell them…

The stories that sell: How storytelling can increase hotel revenue

The stories that sell: How storytelling can increase hotel revenue

Editor’s Note: The following article is from our partner Flip.to. Join us for more on using storytelling in hotel marketing in our May 3 webinar!   A pair of eyeglasses is just a pair of eyeglasses. That is until it’s a pair from Warby Parker. That’s because, for every pair sold, another is donated to a person in need. Suddenly, everyone who buys a pair is part of an inspiring…

How to encourage guests to write hotel reviews on TripAdvisor, Yelp, Google and Facebook

How to encourage guests to write hotel reviews on TripAdvisor, Yelp, Google and Facebook

Online guest reviews are more important than ever. In researching hotels, potential customers are proactively seeking information about the experiences of previous guests. Reviews and star ratings on websites like TripAdvisor, Yelp, Google, and Facebook all play an extremely important role in getting new customers to book. The more reviews available, the more trustworthy a hotel will appear. Today’s traveler arrives well-informed, with a huge 95% reading online reviews before…

What is Google Q&A and how can hotels use it?

What is Google Q&A and how can hotels use it?

A few weeks ago Google started rolling a new feature within Google Maps that allows users to ask questions to a business directly from the search results page. The feature, labelled as Google Q&A, looks to have big impacts for local businesses, including hotels. The following article will examine how hotels can use this new feature for promotions, including how to enable it, how to manage it, issues surrounding it,…

How hotels can mitigate the digital impact of natural disasters

How hotels can mitigate the digital impact of natural disasters

With this year’s Atlantic hurricane season being one of the 10 most active hurricane seasons on record (14 named storms and 8 hurricanes), combined with the devastating earthquakes in Mexico, the hotel industry in these affected areas have taken a serious hit—both physically through damage to their properties and financially through the loss of bookings. The Miami Herald reported that hotels in Miami-Dade were only 42 percent full between Sep…

Could video chat become a new customer service trend in hospitality?

Could video chat become a new customer service trend in hospitality?

In August, Delta Air Lines introduced video chat as part of a customer service test at Ronald Reagan Washington National Airport. Five kiosks with “interactive screens” and phone receivers have been arranged to allow a two-way conversation with Delta representatives about anything from changing flight reservations to providing feedback. This latest move represents Delta’s innovative approach to customer service. The company already has a multi-digital service strategy that includes Twitter,…

Beyond TripAdvisor: the online review sites every hotel needs on their radar

Beyond TripAdvisor: the online review sites every hotel needs on their radar

In the digital age, online reviews have become an important digital currency for hotels—the more you have, the stronger your online position. Savvy online travelers frequently make their decisions based on the recommendations of others, and 95% of people say they read reviews before making a booking. Of all the review sites out there, TripAdvisor is still widely regarded as number one. But things are changing. A number of review…

[INFOGRAPHIC] 7 tips for encouraging online hotel reviews

[INFOGRAPHIC] 7 tips for encouraging online hotel reviews

Online reviews serve an important role in helping hotels get more visibility across distribution and marketing channels. The more reviews you have, the more you can boost your search or list ranking across various sites. Here we outline 7 ways you can encourage your guests to leave you reviews across TripAdvisor, Yelp, Google, Facebook, and more. Click to download a PDF or read our original article on how to encourage…

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