Category: Reputation Management

What is Google Q&A and how can hotels use it?

What is Google Q&A and how can hotels use it?

A few weeks ago Google started rolling a new feature within Google Maps that allows users to ask questions to a business directly from the search results page. The feature, labelled as Google Q&A, looks to have big impacts for local businesses, including hotels. The following article will examine how hotels can use this new feature for promotions, including how to enable it, how to manage it, issues surrounding it,…

How hotels can mitigate the digital impact of natural disasters

How hotels can mitigate the digital impact of natural disasters

With this year’s Atlantic hurricane season being one of the 10 most active hurricane seasons on record (14 named storms and 8 hurricanes), combined with the devastating earthquakes in Mexico, the hotel industry in these affected areas have taken a serious hit—both physically through damage to their properties and financially through the loss of bookings. The Miami Herald reported that hotels in Miami-Dade were only 42 percent full between Sep…

Beyond TripAdvisor: the online review sites every hotel needs on their radar

Beyond TripAdvisor: the online review sites every hotel needs on their radar

In the digital age, online reviews have become an important digital currency for hotels—the more you have, the stronger your online position. Savvy online travelers frequently make their decisions based on the recommendations of others, and 95% of people say they read reviews before making a booking. Of all the review sites out there, TripAdvisor is still widely regarded as number one. But things are changing. A number of review…

[SLIDESHARE] How hotels can respond to online reviews

[SLIDESHARE] How hotels can respond to online reviews

Does your hotel have a proper strategy in place to address online reviews? Here are some tips on how to respond effectively to both negative and positive reviews. Read our original article: How to respond to negative (and positive) hotel reviews

How to improve your hotel’s TripAdvisor ranking

How to improve your hotel’s TripAdvisor ranking

With more than 350 million visitors on a monthly basis, TripAdvisor is one of the most important marketing and distribution tools for hotels. According to a recent survey, more than half (53%) of travelers say that they wouldn’t book a hotel that doesn’t have reviews, and a significant percentage (87%) say that reviews positively influence their booking decisions. Having a good ranking on the TripAdvisor site can significantly increase your…

[INFOGRAPHIC] 9 Ways to Enhance Your Hotel’s Online Reputation

[INFOGRAPHIC] 9 Ways to Enhance Your Hotel’s Online Reputation

Almost every traveler in the digital age will look up your hotel online before he or she decides to book. So does your hotel own the narrative when it comes its online reputation? Here are 9 tips for ensuring that your hotel maintains a great reputation online as it does offline. Click to download a PDF or read our original article on online reputation management for hotels.  

9 techniques to building and managing your hotel’s online reputation

9 techniques to building and managing your hotel’s online reputation

Travelers typically visit an average of 38 sites before booking a vacation, and read approximately 6-12 reviews on any hotel before deciding to book, so it’s important for hotels to pay close attention not only to their website, but to their overall online reputation. Your hotel’s overall online reputation comes from more than just guest reviews. How easy is it to find your hotel online and on maps? What are…

How to respond to negative (and positive) hotel reviews

How to respond to negative (and positive) hotel reviews

Online reviews play a crucial role in influencing customers to book hotels, so one of the most important things that hotels can do is to encourage guests to provide feedback. But the work doesn’t end there—hotels also need to proactively monitor and reply to the reviews that guests leave. According to surveys by TripAdvisor, 71% of guests find that it’s important to see management response to reviews, both positive and…

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