Category: Reputation Management

Beyond TripAdvisor: the online review sites every hotel needs on their radar

Beyond TripAdvisor: the online review sites every hotel needs on their radar

In the digital age, online reviews have become an important digital currency for hotels—the more you have, the stronger your online position. Savvy online travelers frequently make their decisions based on the recommendations of others, and 95% of people say they read reviews before making a booking. Of all the review sites out there, TripAdvisor is still widely regarded as number one. But things are changing. A number of review…

[SLIDESHARE] How hotels can respond to online reviews

[SLIDESHARE] How hotels can respond to online reviews

Does your hotel have a proper strategy in place to address online reviews? Here are some tips on how to respond effectively to both negative and positive reviews. Read our original article: How to respond to negative (and positive) hotel reviews

How to improve your hotel’s TripAdvisor ranking

How to improve your hotel’s TripAdvisor ranking

With more than 350 million visitors on a monthly basis, TripAdvisor is one of the most important marketing and distribution tools for hotels. According to a recent survey, more than half (53%) of travelers say that they wouldn’t book a hotel that doesn’t have reviews, and a significant percentage (87%) say that reviews positively influence their booking decisions. Having a good ranking on the TripAdvisor site can significantly increase your…

[INFOGRAPHIC] 9 Ways to Enhance Your Hotel’s Online Reputation

[INFOGRAPHIC] 9 Ways to Enhance Your Hotel’s Online Reputation

Almost every traveler in the digital age will look up your hotel online before he or she decides to book. So does your hotel own the narrative when it comes its online reputation? Here are 9 tips for ensuring that your hotel maintains a great reputation online as it does offline. Click to download a PDF or read our original article on online reputation management for hotels.  

9 techniques to building and managing your hotel’s online reputation

9 techniques to building and managing your hotel’s online reputation

Travelers typically visit an average of 38 sites before booking a vacation, and read approximately 6-12 reviews on any hotel before deciding to book, so it’s important for hotels to pay close attention not only to their website, but to their overall online reputation. Your hotel’s overall online reputation comes from more than just guest reviews. How easy is it to find your hotel online and on maps? What are…

How to respond to negative (and positive) hotel reviews

How to respond to negative (and positive) hotel reviews

Online reviews play a crucial role in influencing customers to book hotels, so one of the most important things that hotels can do is to encourage guests to provide feedback. But the work doesn’t end there—hotels also need to proactively monitor and reply to the reviews that guests leave. According to surveys by TripAdvisor, 71% of guests find that it’s important to see management response to reviews, both positive and…

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