Category: Hotel Distribution

Takeaways from our webinar, “Optimizing Distribution Channels for Independent Hotels”

Takeaways from our webinar, “Optimizing Distribution Channels for Independent Hotels”

During a recent webinar, we discussed how to navigate the changing online distribution landscape with three industry experts from OTA Insight and Travel Tripper. Topics included how to harness the power of metasearch, optimizing your website for conversions, and planning your distribution strategy around both current and predicted future booking trends. Click below to listen to a full recording of the webinar or download our presentation here, and read on…

[INFOGRAPHIC] Upselling and Cross-selling in the Hotel Business

[INFOGRAPHIC] Upselling and Cross-selling in the Hotel Business

Do you know the difference between upselling and cross-selling when it comes to hotel bookings? Our latest infographic explains the key difference and how that should influence your hotel marketing strategy to maximize revenue. Click to download a PDF or read our original article on upselling and cross-selling in hotels. 

Boutique hotels see Airbnb as potential distribution channel

Boutique hotels see Airbnb as potential distribution channel

Airbnb’s founder Brian Chesky recently said on Twitter that 15,000 boutique hotels have a listing on the platform since being allowed to join last November. At first glance, hotels advertising on Airbnb might seem an unlikely relationship. After all, the company is frequently claimed to represent a growing threat to the hotel industry, winning the loyalty of travelers and stealing market share. But a strong contingent of hotels see the…

by Nancy Huang September 8, 2017 Comments Hotel Distribution
How to benefit from hotel metasearch on a limited budget

How to benefit from hotel metasearch on a limited budget

There’s a common perception among hoteliers that metasearch campaigns are highly complicated and tough to do on a budget. In the following post, we’ll bust open that myth by revealing some of the strategies that can make metasearch work and deliver your hotel a strong return on investment. Sure, metasearch management can be tricky to understand, and OTAs do tend to dominate the major metasearch channels. But no matter what…

by Tris Heaword August 22, 2017 Comments Metasearch
Are all hotel booking engines made equal?

Are all hotel booking engines made equal?

For many hotels, choosing the right booking engine often comes down to price. Rather than investing in the best product, the CRS vendor offering the cheapest deal can seem like the most attractive option. But price shouldn’t be the only factor when you’re weighing up your booking engine’s potential ROI. Long-term, the performance of the product can have a major impact on your bottom line and direct booking revenue. In…

Creating the right rate plans for your hotel

Creating the right rate plans for your hotel

One of the most complex aspects of revenue management is creating the right rate plans for your hotel. But what exactly is a rate plan? It is the technical term given to different rates you see on a hotel website when you search for a set of dates. Rate plans work their magic behind the scenes so guests can have different options to choose from when planning a hotel stay….

Evolving in a digital world where convenience is the new loyalty

Evolving in a digital world where convenience is the new loyalty

At a recent HSMAI event in London, keynote speaker Steven Van Belleghem spoke to local hoteliers about the role of digital in the human-centric hospitality industry. Entitled “When Digital Becomes Human,” the presentation challenged hoteliers to think about digital would evolve and the role it would play in consumer decision-making. In his keynote, Van Belleghem made a bold claim: digital has changed consumer expectations so much that convenience is now…

Hotel Data Security: Understanding the difference between PCI and PII compliance

Hotel Data Security: Understanding the difference between PCI and PII compliance

Data security is becoming an increasingly important issue in the digital age. In the past few years, companies such as Facebook, Amazon, and Yahoo have all suffered from high-profile breaches that have involved personal details of their users being leaked. When it comes to data security, the hospitality industry has proven to be especially vulnerable to attack. A 2016 report by Trustwave revealed that the hospitality sector had the second…

How hotels can stay up in a down market

How hotels can stay up in a down market

Today, hotels are battling it out on numerous fronts to keep themselves ahead in a constantly challenging marketplace. Increased industry competition, the growth of the sharing economy, and the need to lower rates to attract price-savvy consumers are all taking their toll. However, hotel marketers are finding that by investing in their direct booking channel,  it’s more than possible to not only survive, but thrive in the face of these…

The latest in hotel booking and travel apps

The latest in hotel booking and travel apps

As the amount of bookings continue to rise on mobile, there’s been an explosion in the amount of hotel and travel apps flooding the market. Today, travelers can search for last-minute deals, seek curated concierge services, and “talk” with a chatbot about their booking through sophisticated, user-friendly apps. For hotels, the latest apps represent an alternate distribution channel to reach an increasingly mobile-reliant consumer. With that in mind, here are…

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