Category: Hotel Distribution

Understanding the true cost of distribution: Are you leaving money on the table by ignoring your direct channel?

Understanding the true cost of distribution: Are you leaving money on the table by ignoring your direct channel?

Hotels can make the biggest impact to their bottom line with an optimized direct channel. But a recent white paper by HEDNA found most independent properties are underinvesting and undervaluing this crucial part of their business. In “Hotel Distribution Data Management And Analysis,” HEDNA discovered that just 48% of independents look closely at cost of distribution. Independents were also the least likely to use analytics to make decisions about distribution…

[SLIDESHARE] 5 tips for reducing your hotel cancellation rate

[SLIDESHARE] 5 tips for reducing your hotel cancellation rate

Cancellations on OTA channels can reach as high as 40%, making it difficult for hotel revenue managers to properly plan and fill their rooms nightly. Below are five revenue and rate strategies your hotel can employ to help counter high cancellation rates. Read the original article here: How hotels can counter high OTA cancellation rates

How Airbnb’s latest announcements may transform the online booking space

How Airbnb’s latest announcements may transform the online booking space

Airbnb is on a blitz as of late, announcing major product changes, wooing hotels, and drawing the battle lines against the OTAs all within the span of a few months. During a speech at this year’s ITB Berlin, Airbnb’s Co-Founder Nathan Blecharczyk announced new updates and initiatives both on the B2C and B2B front. Rolling out throughout 2018, a raft of improvements are being made to achieve a lofty goal….

How your OTA pricing model mix can distort important stats like RevPAR

How your OTA pricing model mix can distort important stats like RevPAR

RevPAR (Revenue Per Available Room) is one of your hotel’s most important performance metrics. Yet while commonly used and heavily relied upon, it’s a metric that isn’t without its faults. In the following post, we’ll show exactly how RevPAR can be distorted, highlight the potential impact this can have on your business, and offer solutions to mitigate the risk. Calculating RevPAR Hotels often use RevPAR as a way to measure…

Takeaways from our webinar, “The House Always Wins”

Takeaways from our webinar, “The House Always Wins”

In the casino industry, the saying goes that the house always wins. But on the highly competitive Las Vegas strip, it’s not always that clear cut. To survive and thrive, gaming properties need to find strategies to optimize revenue at every opportunity. Crucial to this is smart technology—the focus of our recent webinar. During this discussion, industry experts from Rainmaker, Nor1 and Travel Tripper looked at ways casino hotels can…

New hotel booking sites take advantage of industry loopholes

New hotel booking sites take advantage of industry loopholes

Almost seven years since HotelTonight launched its tonight-only hotel booking app, the industry has been flooded with a host of ambitious startups looking to find similar success. At the recent PhocusWright Summit, almost half of the 24 startups presenting their ideas were related to hotel booking apps. However, during a rapid 3-minute question round, potential investor Chris Hemmeter questioned the sustainability of one of the startup’s business models, raising concerns…

Takeaways from our webinar, “Optimizing Distribution Channels for Independent Hotels”

Takeaways from our webinar, “Optimizing Distribution Channels for Independent Hotels”

During a recent webinar, we discussed how to navigate the changing online distribution landscape with three industry experts from OTA Insight and Travel Tripper. Topics included how to harness the power of metasearch, optimizing your website for conversions, and planning your distribution strategy around both current and predicted future booking trends. Click below to listen to a full recording of the webinar or download our presentation here, and read on…

[INFOGRAPHIC] Upselling and Cross-selling in the Hotel Business

[INFOGRAPHIC] Upselling and Cross-selling in the Hotel Business

Do you know the difference between upselling and cross-selling when it comes to hotel bookings? Our latest infographic explains the key difference and how that should influence your hotel marketing strategy to maximize revenue. Click to download a PDF or read our original article on upselling and cross-selling in hotels. 

Boutique hotels see Airbnb as potential distribution channel

Boutique hotels see Airbnb as potential distribution channel

Airbnb’s founder Brian Chesky recently said on Twitter that 15,000 boutique hotels have a listing on the platform since being allowed to join last November. At first glance, hotels advertising on Airbnb might seem an unlikely relationship. After all, the company is frequently claimed to represent a growing threat to the hotel industry, winning the loyalty of travelers and stealing market share. But a strong contingent of hotels see the…

How to benefit from hotel metasearch on a limited budget

How to benefit from hotel metasearch on a limited budget

There’s a common perception among hoteliers that metasearch campaigns are highly complicated and tough to do on a budget. In the following post, we’ll bust open that myth by revealing some of the strategies that can make metasearch work and deliver your hotel a strong return on investment. Sure, metasearch management can be tricky to understand, and OTAs do tend to dominate the major metasearch channels. But no matter what…

by Tris Heaword August 22, 2017 Comments Metasearch

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